5 Young Muslims On How They Navigate Makeup & Modesty

The intersection of faith and fashion is a nuanced space, especially for Muslim women who strive to balance their religious beliefs with personal expression. For many young Muslims, makeup and modesty are topics that require careful consideration, as they navigate between societal trends and their commitment to faith. The conversation around makeup for Muslim women has evolved, especially in the age of social media, where beauty standards are constantly being challenged, redefined, and embraced.

In this article, we speak with 5 young Muslims who share their thoughts on how they navigate the world of makeup while upholding modesty. These conversations reveal the diversity of perspectives among Muslim women and the various ways they engage with beauty, self-expression, and their religious beliefs. Through their stories, we explore the latest trends, opinions, and religious considerations that influence their approach to makeup and modesty.

Understanding Modesty in Islam

In Islam, modesty (known as haya) is a fundamental concept, encompassing both behavior and dress. For many Muslim women, this includes covering certain parts of their bodies, often with a hijab, and embracing modest clothing. However, modesty is not one-size-fits-all. Personal interpretations of modesty can vary widely, influenced by cultural background, family upbringing, and individual beliefs.

Makeup, for example, is one area where young Muslims often face questions: Is it permissible to wear makeup? To what extent can one enhance their appearance while still adhering to the principles of modesty? These questions lead to complex and thoughtful responses from young Muslims across the globe, highlighting that navigating makeup and modesty is often a deeply personal journey.

The Role of Makeup in Self-Expression

For many women, including Muslim women, makeup is more than just a beauty product. It can be a form of self-expression, creativity, and confidence. The global beauty industry is booming, and according to Statista, the market for cosmetics is expected to reach $758.4 billion by 2025, with skincare and makeup products playing a central role.

However, for Muslim women who value modesty, wearing makeup can feel like a balancing act. Is it acceptable to wear bold lipstick, heavy foundation, or dramatic eyeliner? Should makeup be subtle and natural-looking? These questions reveal the diversity of opinion within the Muslim community.

We spoke with 5 young Muslims to get their insights on how they navigate this space. Here’s what they had to say:

5 Young Muslims

1. Aisha, 24, from New York

“I love makeup, but I also understand that modesty is important in Islam. For me, it’s about finding the right balance. I enjoy wearing makeup to enhance my natural features, but I always try to keep it subtle. A light foundation, a touch of blush, and some mascara can make a big difference without feeling overdone.

When it comes to modesty, I think makeup can still be worn in a way that aligns with Islamic values. It’s about intention. I wear makeup for myself, to feel good and confident. As long as I’m not wearing it to attract attention or to be excessive, I think it’s fine.”

Aisha’s perspective reflects a common sentiment among many young Muslim women who feel that makeup can be worn while staying true to their beliefs about modesty. Subtle, natural looks are a popular choice for those who wish to enhance their features without drawing unnecessary attention.

2. Zainab, 21, from London

“I grew up in a conservative household, where makeup wasn’t encouraged. But as I got older, I realized that I could wear makeup and still be modest. For me, it’s about using makeup in a way that enhances my beauty without overshadowing my modesty.

I’ve started following a lot of hijabi beauty influencers on Instagram, like Hafsah Dabiri and Rawdah Mohamed. They inspire me to experiment with makeup while staying true to my faith. I think the beauty industry is changing, and more brands are recognizing the need for products that cater to modest women, like halal makeup.”

Zainab’s experience highlights the growing influence of social media in shaping beauty trends among Muslim women. Hijabi beauty influencers are at the forefront of redefining beauty standards, making space for modest fashion and makeup within the larger beauty landscape.

3. Sarah, 19, from Toronto

“Makeup is a way for me to express myself. I don’t think wearing makeup makes me any less modest. I love experimenting with different looks, especially when it comes to eyeshadow and eyeliner. However, I do avoid overly dramatic makeup for everyday wear. I think it’s important to remember that modesty isn’t just about appearance, it’s about behavior and how you carry yourself.

When I wear makeup, it’s for me. It’s not about getting attention or fitting into certain beauty standards. I also try to be mindful of using halal-certified makeup products, which is something I’ve become more aware of over the years.”

Sarah’s approach emphasizes the importance of intention and personal choice when it comes to makeup and modesty. For her, makeup is a creative outlet, but she remains conscious of using products that align with her values, such as halal makeup.

4. Mariam, 23, from Kuala Lumpur

“Living in Malaysia, modesty is very much a part of our culture. Many women here wear the hijab, but we also love fashion and beauty. I think makeup, when done tastefully, complements modest fashion. I prefer a more natural look for everyday wear, but I love experimenting with bolder looks for special occasions like weddings or Eid celebrations.

What I find important is making sure that my makeup doesn’t contradict the principles of modesty. I love brands that cater to modest women, like Wardah, a halal beauty brand that’s popular here. It’s great to have options that align with both my beauty preferences and my religious values.”

Mariam’s insight reflects the growing availability of halal beauty products, particularly in Southeast Asia. Brands like Wardah have gained widespread popularity by offering products that cater to the specific needs of Muslim women, ensuring that they can enjoy makeup without compromising their beliefs.

5. Yasmin, 22, from Dubai

“In Dubai, makeup is a big part of fashion culture, and modest fashion is always evolving here. I believe that modesty is about how you present yourself, and that includes your choice of makeup. I love makeup and feel it’s a form of self-care and empowerment. However, I do try to keep my makeup understated, especially when I’m in more conservative settings.

What I love is how more brands are recognizing the need for modest-friendly products. I’m seeing more halal-certified and cruelty-free makeup options, which is amazing because it makes it easier for Muslim women to find products that align with their beliefs.”

Yasmin’s experience reflects the fashion-forward nature of cities like Dubai, where makeup and modest fashion often go hand in hand. Her focus on cruelty-free makeup also highlights a growing trend among Muslim women who are seeking ethical and responsible beauty products.

Halal Makeup: A Growing Trend

As more young Muslim women embrace makeup, the demand for halal-certified beauty products has skyrocketed. Halal makeup products are free from ingredients that are prohibited in Islam, such as alcohol and certain animal-derived ingredients. These products provide Muslim women with the confidence that their makeup is not only stylish but also permissible according to their faith.

According to Grand View Research, the global halal cosmetics market is expected to reach $92.36 billion by 2028, driven by increasing awareness and demand for ethical beauty products. Many mainstream beauty brands, including Inglot, Lush, and Farsali, have started offering halal-certified products, making it easier for Muslim women to find makeup that aligns with their values.

Social Media’s Role in Shaping Makeup Trends

Social media platforms like Instagram, YouTube, and TikTok have become instrumental in shaping beauty trends for Muslim women. Influencers use these platforms to share makeup tutorials, product recommendations, and styling tips, creating a sense of community and empowering other Muslim women to explore makeup while adhering to modesty.

Hashtags such as #HalalMakeup and #ModestBeauty have gained millions of views, further normalizing the idea that beauty and modesty can coexist. Many influencers also advocate for halal-certified and cruelty-free products, pushing for more inclusivity within the beauty industry.

Embracing Makeup and Modesty

For these 5 young Muslims, navigating the world of makeup and modesty is a personal journey that requires balance, intention, and self-expression. While each person’s approach may differ, the overarching theme is that makeup and modesty can coexist harmoniously. With the rise of halal makeup, ethical beauty products, and the growing influence of social media influencers, Muslim women now have more options than ever to embrace beauty in ways that align with their religious and cultural values.

As the beauty industry continues to evolve, it’s clear that young Muslims are shaping the conversation around makeup, modesty, and faith. Their voices are paving the way for a more inclusive and diverse beauty landscape—one where modesty is celebrated, and makeup is embraced as a form of self-expression.