Azimut Egypt Debuts “Azinvest” Following Fintech License Approval

Azimut Egypt has revolutionized the asset management industry with the launch of its fully digital investment platform, “Azinvest.” This cutting-edge platform, which recently received approval from the Financial Regulatory Authority (FRA), marks the first fintech license issued in Egypt’s asset management sector. Aligning with the FRA and the Egyptian government’s ambitious financial inclusion plan, “Azinvest” leverages the latest advancements in regulatory frameworks for technology in the non-banking financial sector. This milestone not only enhances accessibility to investment opportunities but also sets a new standard for digital financial services in Egypt.

Seamless Digital Onboarding of Azimut Egypt

“Azinvest” revolutionizes the investment landscape by offering a fully digital onboarding experience, including electronic Know Your Customer (e-KYC), e-identification, e-contracts, and e-registry. This eliminates the need for physical presence or wet signatures, allowing investors to manage their investments seamlessly through the “Azinvest” app. The platform provides one-click access to Azimut’s diverse range of investment funds and portfolios, including money market, fixed income, equities, multi-currency investments, and gold.

Empowering Investors with Technology

Azimut Egypt’s new platform empowers investors to browse funds, view detailed information and prices, and execute buy and sell orders. Transactions such as deposits and withdrawals can be conducted using various payment methods, offering flexibility and convenience. Clients can also manage their investment portfolios digitally, aligning them with their evolving financial goals, needs, and preferences.

Democratizing Investments and Promoting Financial Inclusion

The launch of “Azinvest” is a significant step toward democratizing investments in Egypt. By providing a user-friendly, compliant platform, Azimut Egypt aims to promote financial inclusion, allowing a broader segment of the population to access diverse investment opportunities. This initiative is expected to boost economic development and secure job creation, aligning with the country’s broader financial inclusion objectives.

Strategic Collaborations and Technological Partnerships

The successful launch of “Azinvest” reflects the strong collaboration between Azimut Egypt and its technology partners, including Optimatica, Lumin, CyberSource, El-Delta Trust, and Paytabs. These partnerships have been instrumental in developing a robust and secure platform that meets the highest standards of digital financial services.

Leadership Perspective

Ahmed Abou El-Saad, CFA, MBA, CEO of Azimut Egypt, expressed excitement about this development, stating, “We are excited to be writing a new chapter in the history of Egypt’s non-banking financial industry. The launch of ‘Azinvest’ with its fully digital onboarding experience is a groundbreaking development for the Egyptian investment asset management industry. We commend the FRA for its progressive approach to regulating the use of technology within the sector. ‘Azinvest’ builds upon Azimut International Holding’s 18-year legacy of spreading financial knowledge and transferring its experience to new markets.”

Azimut Egypt’s innovative “Azinvest” platform is setting a new benchmark in the asset management industry. As the platform expands, it is expected to attract a wide array of investors, empowering them to make informed investment decisions and efficiently manage their portfolios. The digital transformation in Egypt’s financial sector, led by initiatives like “Azinvest,” is poised to drive significant economic growth and boost participation in financial markets. By leveraging advanced technology and regulatory support, Azimut Egypt is paving the way for a more inclusive and dynamic investment environment, contributing to the nation’s broader financial inclusion and economic development goals.