Brazil Strengthens Halal Development Partnership with Malaysia’s Jakim

Brazil’s halal certification body, Fambras Halal, is confident in Malaysia’s continued leadership in the global halal industry. Fambras Halal International Relations Director Nizar El Ghandour highlighted the organization’s long-standing relationship with Malaysia’s Department of Islamic Development (Jakim), which began in 1979.

A Legacy of Halal Development

“Jakim has done an exemplary job in halal development, investing significantly in the industry beyond just slaughtering practices,” said El Ghandour at Malaysia’s pavilion during the Russia-Islamic World KazanForum 2024. He praised Malaysia’s rigorous halal auditing process, affirming Fambras’ commitment to its partnership with Malaysia.

According to information displayed at the Malaysian Pavilion, as of November 9, 2023, Jakim’s Halal Management Division has recognized 86 foreign halal certification bodies from 48 countries. This extensive network underscores Malaysia’s pivotal role in setting global halal standards.

Fambras Halal: A Pioneer in Latin America

Fambras Halal is the largest certifier of halal products and services in Latin America and was a pioneer in implementing the halal system in Brazil. Today, Fambras serves markets in Brazil, Colombia, and Paraguay, ensuring that halal standards are met across the region. This expansion highlights the growing demand for halal-certified products in Latin America, a testament to the effective collaboration between Fambras and Jakim.

Exploring New Horizons at KazanForum 2024

Deputy Minister of Tourism, Arts, and Culture Khairul Firdaus Akhbar Khan, who led the Malaysian delegation at KazanForum, emphasized Malaysia’s commitment to exploring potential cooperation in agriculture, tourism, trade, and other sectors. The interest of the Muslim community in Kazan in the halal industry extends beyond food to hospitality and tourism.

“Malaysia can engage in strategic cooperation with the Muslim community in Kazan and other forum participant countries, especially in terms of knowledge sharing,” said Khairul Firdaus. This cooperative spirit aligns with the broader goals of the Kazan Forum, fostering international collaboration and promoting the growth of the halal industry.

Malaysian Innovations on Display

At the Malaysian Pavilion, various Malaysian products showcased the country’s diverse halal offerings. Orchid products from OrchidMas Sdn Bhd, different types of sambal (chili condiment) from 3 Bumi Sdn Bhd, and pineapple-based snacks highlighted Malaysia’s agricultural and culinary innovation. These products not only represent Malaysia’s rich cultural heritage but also its commitment to maintaining high halal standards.

The Future of Halal Development

As the global halal market continues to expand, the collaboration between Brazil and Malaysia serves as a model for international partnerships. The recognition of 86 foreign halal certification bodies by Jakim illustrates Malaysia’s influential role in shaping halal standards worldwide. This partnership is vital for the growth and sustainability of the halal industry, ensuring that halal products meet the highest quality standards.

The KazanForum 2024 provided a platform for Malaysia to showcase its leadership in halal development and explore new avenues for cooperation. By strengthening ties with international partners like Brazil, Malaysia is poised to continue its leadership in the global halal industry, driving innovation and setting standards that benefit Muslim communities worldwide.

The commitment between Brazil’s Fambras Halal and Malaysia’s Jakim in halal development marks a significant milestone in international halal certification. This partnership not only enhances the quality and integrity of halal products but also fosters economic growth and cultural exchange. As Malaysia continues to lead in halal certification, its collaboration with global partners will be crucial in advancing the halal industry and meeting the needs of Muslim consumers worldwide.