Brazil’s Natural One Exporting Halal-Certified Juices to Over 20 Countries

Brazilian juice company Natural One is making significant strides in the global market with its high-quality, halal-certified juices. With exports reaching over 20 countries, Natural One has positioned itself as a major player in the juice industry. Their production plant in Jarinu, São Paulo, achieved halal certification in 2018, marking a milestone in their international expansion efforts. This certification underscores the exceptional quality of their products and their commitment to meeting the demands of the global halal market.

Halal-Certified Juices

Natural One’s journey to halal certification began with strategic partnerships with Muslim-majority nations, including Malaysia and Indonesia. The company’s dedication to adhering to halal standards reflects its understanding of the growing demand for halal-certified products. Rafael Catole, Global Vice President of Natural One, emphasized that the halal certification is a testament to their product’s quality and purity.

The demand for halal-certified products is not confined to traditional Muslim-majority countries. The rise in global interest extends to nations with significant Muslim communities, such as China. This trend highlights the importance of halal certification in expanding market reach and meeting the diverse needs of consumers worldwide.

Global Reach and Market Presence

Natural One’s halal-certified juices are making waves beyond Brazil’s borders. The company’s premium products are now available in several countries, including the Philippines, Singapore, Hong Kong, Japan, and Qatar. Their expansion efforts are focused on penetrating the Middle Eastern market, with particular attention on the United Arab Emirates and Saudi Arabia. Additionally, Natural One is expanding its presence in Latin America, with products now available in Chile, Peru, Colombia, and soon, Uruguay.

The company’s commitment to international growth is evident in its strategic approach to market entry and expansion. By targeting regions with rising demand for halal-certified products, Natural One is establishing itself as a global leader in the juice industry.

High-Quality Halal-Certified Juices

Natural One’s juices are classified as not-from-concentrate (NFC), which is renowned for its exceptional quality and purity. The NFC category signifies that the juices are made from fresh fruit, without the use of concentrates or additives, preserving the natural taste and nutritional value of the fruit.

Each container produced by Natural One accommodates 25,000 liters of bottled juice, offered in a variety of tropical flavors, including orange, mango, guava, grape, green juice, pink lemonade, and lemon. This extensive range of flavors caters to diverse consumer preferences and enhances the brand’s appeal in global markets.

Production Process and Quality Assurance

Natural One’s production facility in São Paulo is equipped with cutting-edge German machinery, ensuring that every detail of the production process is meticulously controlled. The company employs a rigorous production process that includes pasteurization at 90ºC for 15 seconds, followed by a refrigerated production chain and storage at controlled temperatures. This process ensures that the juices maintain their quality and freshness throughout their shelf life.

Approximately 70% of the fruits used in their juices are sourced from Natural One’s farms, located in the citrus belt of São Paulo. This proximity to high-quality fruits contributes to the superior taste and quality of their products. The company’s efficient packaging system is designed for easy palletization, further enhancing its logistical capabilities.

Expansion into New Product Categories

In addition to its successful line of halal-certified juices, Natural One recently expanded its product range to include oat milk. The new product line features four flavors: Natural, cocoa, cappuccino, and red berries. This move reflects the company’s strategic intent to diversify its product offerings and cater to evolving consumer preferences.

Natural One is keen to introduce its oat milk to international markets, leveraging its existing global presence to reach new consumers. The expansion into oat milk aligns with the company’s broader goal of offering a diverse range of high-quality, halal-certified products.

Engagement with International Media

During the Global Halal Brazil Business Forum, held alongside the Halal do Brasil Project, Natural One welcomed potential buyers and media representatives to tour their production plant. The forum provided an opportunity to showcase the company’s commitment to quality and innovation in halal-certified products.

The Halal do Brasil Project, a collaborative effort between the Arab-Brazilian Chamber of Commerce and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), aims to boost the export of value-added halal food products from Brazil. Natural One’s participation in this project highlights the company’s role in advancing Brazil’s halal food industry on the global stage.

Natural One’s success in exporting halal-certified juices to over 20 countries demonstrates its leadership and commitment to quality in the global market. The company’s strategic focus on halal certification and international expansion has positioned it as a key player in the juice industry. With a diverse range of high-quality products and a robust production process, Natural One is well-equipped to continue its growth and contribute to the global demand for halal-certified products.

As Natural One continues to explore new markets and expand its product offerings, the company’s dedication to maintaining high standards and meeting consumer needs will drive its future success in the halal-certified juice sector.