Fashion Brand Infuses Brazilian Flair into Modest Wear Collection

In the vibrant realm of modest fashion, the fashion brand By Mag Halat, founded by Lebanese Brazilian designer Mag Halat, has swiftly established a unique presence. Launched just three years ago, this brand has quickly become a favorite among Muslim women seeking contemporary and stylish modest clothing. Mag Halat’s innovative designs seamlessly blend traditional modesty with a distinctive Brazilian twist, ensuring her collections stand out in a competitive market. This unique approach not only caters to daily wear but also offers elegant options for special occasions, making By Mag Halat a go-to fashion brand for modern modest wear enthusiasts.

Mag Halat offers a diverse range of products, including headscarves, blouses, suits, skirts, burkinis, and pants. These garments cater to both everyday wear and special occasions. The brand’s top-selling items are headscarves, which serve as an introduction to the brand for many customers. “Headdresses are our most affordable items, and they help new customers get to know our brand. Often, they return to purchase other products,” says Halat.

Global Reach

Despite being a relatively new player in the modest fashion industry, By Mag Halat has already made a significant impact, shipping orders not only throughout Brazil but also to international markets such as Japan, Angola, and the United States. Halat’s dream is to expand further into the Middle Eastern market, targeting countries like the United Arab Emirates and Saudi Arabia. “My outfits have a Brazilian twist, so they don’t look Arab, but they do satisfy the stylistic requirements of the Islamic religion,” she explains.

The Evolution of Modest Fashion

Modest fashion has seen a remarkable evolution, with global spending in this sector projected to reach $473 billion by 2025, growing at an annual rate of 6.6%​ (FashionUnited). This growth is reflected in the increasing popularity of modest fashion weeks, such as the Istanbul Modest Fashion Week, which showcases diverse collections from around the world.

Latest Trends in Modest Fashion

The modest fashion industry continues to innovate, incorporating the latest trends while staying true to its core values. In 2024, several key trends are shaping the landscape:

1. Modular Maximalism: This trend celebrates maximalist aesthetics on a budget, blending vintage or thrifted items with locally sourced materials and accessories. This approach promotes sustainability and personal expression.
2. Vibrant Volumes: Loose, flowing silhouettes that obscure the body’s curves are gaining popularity, offering a fresh perspective on modest fashion. These designs align with Islamic hijab standards while appealing to a mainstream audience.
3. Future-Forward Fabrics: Innovations such as SPF/UV protection fabrics and moisture-wicking materials are being integrated into everyday wear, offering enhanced comfort and protection without compromising style or modesty standards. This trend reflects a broader movement towards sustainability and ethical production practices.

The Journey of Mag Halat

Born in São Paulo with a degree in architecture and urbanism, Mag Halat’s passion for fashion led her to start a blog in 2016, where she shared fashion and makeup tips. The necessity of finding suitable modest clothing for herself during the pandemic drove her to establish By Mag Halat in 2021. “Ten years ago, when I first put on a veil, I started feeling the need for items suitable for Muslim women, and I couldn’t find them anywhere,” Halat recalls.

By addressing the gaps she saw in the market—steep prices and a lack of modernity—Halat has managed to offer affordable, stylish, and comfortable options. Her products range from summer outfits made of cool fabrics like cotton and linen to winter clothes crafted from tricot and velvet.

Mag Halat envisions substantial growth opportunities within the modest fashion industry. She highlights the potential for more specialized stores that cater to a diverse audience, beyond just Evangelical fashion, to include customers from various religious backgrounds. Halat believes that the industry can expand its reach and inclusivity, offering a wider range of options for those seeking modest yet stylish clothing. Her commitment to broadening the scope of modest fashion reflects her dedication to meeting the evolving needs of a global customer base.

In addition to managing her successful fashion brand, Halat remains highly active on social media, where she engages with her audience by sharing fashion tips, makeup tutorials, and insights on Arab perfumes on platforms like TikTok and Instagram. Her unique Brazilian twist on modest wear not only addresses the sartorial needs of Muslim women but also sets new trends in the global modest fashion scene. Through Mag Halat, she continues to redefine what modest fashion can be, positioning her brand as a pioneering force in the industry. This innovative approach ensures that By Mag Halat remains a leading fashion brand in the ever-evolving market of modest wear.