In a bold move to address the multifaceted Arabic dialects and accelerate productivity, Google has unveiled an Arabic iteration of its artificial intelligence experiment, Bard. Launched first in English earlier this year, the inclusion of Arabic is part of Google’s journey to explore a “new paradigm in computing”, according to Najeeb Jarrar, Google MENA’s regional director of marketing.
Rather than defining Bard as merely a chatbot, Google is leveraging it as an AI experiment, to understand the potential of large language models and improve user experiences. A unique feature of Bard is its compatibility with Google’s advanced language model, PaLM2, allowing it to comprehend information in various languages.
Equipped to recognize over 16 Arabic dialects, from Egyptian Spoken Arabic to Saudi Arabian Spoken Arabic, Bard delivers responses in Modern Standard Arabic. The AI experiment additionally supports a mixture of languages in user inputs and endorses a right-to-left writing user interface.
Osamah Essam Eddin, a technical content creator, detailed his Bard usage since its Middle East release. Primarily used to summarize videos and reports, Eddin also found value in its searching capabilities, particularly in looking up brand and feature-specific information.
While Bard remains a personal-use tool with no explicit business application or advertising and revenue models announced yet, Google maintains a user-centric focus in launching Bard in new languages. The AI experiment enhances productivity through Python code exports to Replit, chat sharing, and image searching, among other features.
Google also aims to embed its other products such as Lens, Gmail, Docs, and Collab within Bard, signaling an anticipated “further integration”, according to Jarrar.
Jack Krawczyk, Google’s senior product director and one of the Bard project leads, spoke about the shift in computing from merely narrowing down information to creatively expanding it. As AI chatbots raise privacy and misinformation concerns, Krawczyk mentioned Google’s “bold and responsible approach” to addressing these issues. This involves a preliminary engagement with privacy regulators and an emphasis on understanding the operation of new creative forms, aiming to “maximize helpfulness and minimize harm”.
Krawczyk concluded that the ongoing AI revolution isn’t a race toward rapid deployment, but a “race to get it right”. Google’s responsible approach underlines this sentiment.
Bard, now available in over 40 languages, made its European debut on Thursday, with the Arabic version marking a significant milestone.
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