Who would have thought that hijab styling could evolve into a full-fledged career? Just a decade ago, the idea might have seemed far-fetched. But today, thanks to the rise of modest fashion and social media, hijab styling has become a booming industry—and Zolekha Bibi from Bradford, UK, is proof of its potential. Since 2013, Zolekha has been transforming her passion for hijab styling into a flourishing business, helping women look stylish, confident, and true to their values. Let’s dive into her inspiring journey, explore how she turned her love for hijabs into a profession, and uncover tips for anyone interested in following in her footsteps.
A Personal Decision That Sparked a Creative Journey
Zolekha’s relationship with the hijab began at the tender age of twelve—a deeply personal decision she made after much reflection and with unwavering support from her family. For many young Muslim women, wearing the hijab can come with challenges, especially when attending events like weddings or parties where traditional styles may feel limiting. Instead of conforming to societal norms, Zolekha chose to get creative.
“I didn’t want to take my hijab off at weddings,” she explains. “So, I started experimenting with different ways to style it myself.” Her early attempts were simple but effective, catching the attention of friends and family who admired her innovative approach. By 2012, word had spread, and people began asking her to style their hijabs for special occasions. In 2013, Zolekha took the leap and officially launched her hijab styling business.
What makes Zolekha stand out is her ability to balance modesty with modernity. She understands that the hijab is more than just fabric—it’s a symbol of identity, faith, and empowerment. Through her work, she ensures that every client feels confident, stylish, and authentic while staying true to their beliefs.
When Zolekha first started offering her services, hijab styling wasn’t as widespread as it is today. Back then, finding someone skilled in creating intricate and fashionable hijab looks was rare. But Zolekha saw an opportunity to fill that gap. Over time, her reputation grew, and so did her clientele. Today, she works with clients ranging from brides-to-be to influencers and even celebrities.
One of her most memorable projects involved styling hijabs for Ahmad Hussain’s nasheed video titled “Bulano Phir.” This collaboration highlighted the intersection of art, culture, and modest fashion, showcasing Zolekha’s versatility and talent. She has also participated in photoshoots with brands like Bombay Stores, further solidifying her status as a go-to expert in the modest fashion scene.
Despite juggling a demanding full-time job as part of the ambulance service—a role she describes as “immensely rewarding”—Zolekha dedicates her free time to her hijab styling business. “Helping people is what drives me,” she says. “Whether it’s saving lives on the job or making someone feel beautiful on their big day, both roles allow me to make a difference.”
The Power of Social Media: Staying Ahead of Trends
In today’s digital age, platforms like Instagram are game-changers for creatives like Zolekha. Her Instagram page (@zolekha_hijabstyles) serves as both a portfolio and a source of inspiration for thousands of followers. Social media allows her to connect with clients, showcase her work, and stay updated on the latest trends in hijab styling.
“I find social media incredibly useful for spotting trends,” Zolekha shares. “It’s amazing how quickly new styles emerge online. Recently, a client asked me to recreate a Turkish-style hijab she’d seen on Instagram. I hadn’t done that particular style before, but I loved the challenge.”
Her willingness to experiment and adapt is one of the reasons behind her success. Zolekha spends hours refining her craft, testing new combinations, and perfecting intricate designs. Her signature look—cross pleats with ruffles—has become iconic among her clients, known for its elegance and ornate detailing. Some clients even request multiple variations using up to three hijabs, highlighting the complexity and artistry involved in her work.
The Rise of Modest Fashion: A Global Movement
Zolekha’s success mirrors the broader rise of modest fashion as a mainstream phenomenon. When she first started in 2013, hijab styling was still considered niche. Fast forward to today, and the demand has skyrocketed. Runways, red carpets, and high streets around the world now celebrate modest fashion, with designers and brands introducing hijab-friendly collections.
“We’ve come a long way since I began,” Zolekha reflects. “Back then, you hardly saw anyone getting their hijabs styled for special occasions. Now, it’s trendy and widely accepted. You can walk into stores and find entire sections dedicated to modest clothing. It’s incredible to see how far we’ve come.”
This shift is partly due to the growing influence of Muslim designers, influencers, and brands who are redefining what modest fashion means. From luxury labels like Dolce & Gabbana launching abaya collections to celebrities like Rihanna embracing modest attire, the movement has gained unprecedented momentum. Zolekha credits this cultural shift for opening doors and creating opportunities for hijab stylists like herself.
Empowering Women Through Style
For Zolekha, hijab styling is more than just a job—it’s a form of empowerment. Each client brings a unique story, and Zolekha takes pride in helping them express their personality through their hijab. Whether it’s crafting an elaborate bridal look or designing something sleek and sophisticated for a corporate event, she tailors her approach to suit each individual’s needs.
“I take great pride in my work because I know how important these moments are for my clients,” she says. “When someone walks away feeling confident and beautiful, it makes all the effort worthwhile.”
Her commitment to excellence extends beyond styling. Zolekha also uses her platform to advocate for inclusivity and representation within the fashion industry. By sharing her creations and experiences online, she hopes to inspire others to embrace their identities and pursue their passions fearlessly.
Tips for Aspiring Hijab Stylists
If you’re inspired by Zolekha’s journey and considering a career in hijab styling, here are some practical tips to help you get started:
- Start Small and Build Your Portfolio: Begin by practicing on friends and family. Document your work through photos and videos to create a portfolio.
- Leverage Social Media: Platforms like Instagram and TikTok are powerful tools for reaching potential clients. Share tutorials, behind-the-scenes content, and client testimonials to build your brand.
- Stay Updated on Trends: Follow modest fashion influencers, designers, and brands to stay ahead of emerging styles and techniques.
- Invest in Quality Tools: High-quality fabrics, pins, and accessories can make a huge difference in your final look.
- Network Within the Community: Attend modest fashion events, collaborate with local designers, and connect with other stylists to expand your reach.
- Be Patient and Persistent: Building a successful business takes time. Stay focused on your goals and keep refining your skills.
As modest fashion continues to gain traction worldwide, the future looks bright for hijab stylists like Zolekha. With innovations in fabric technology, accessories, and styling tools, the possibilities are endless. Moreover, as younger generations seek to merge tradition with contemporary trends, the demand for skilled professionals will only grow.
For aspiring hijab stylists, Zolekha offers this advice: “Stay true to your vision, keep learning, and don’t be afraid to experiment. The hijab is a canvas, and you have the power to create something truly unique.”
Zolekha Bibi’s journey is a testament to the transformative power of creativity, perseverance, and faith. By blending her passion for hijab styling with her artistic talents, she has not only built a successful business but also contributed to a larger movement celebrating diversity and self-expression. As hijab styling becomes increasingly recognized as a legitimate and lucrative profession, pioneers like Zolekha remind us that fashion is not just about looking good—it’s about feeling empowered and staying true to who you are.
Through her work, Zolekha proves that the hijab is not a limitation but a limitless opportunity for innovation, beauty, and connection. And as the modest fashion industry continues to flourish, her story serves as an inspiring reminder that authenticity always shines brightest.
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