The Knowledge Hub, a flagship initiative of the Malaysia External Trade Development Corporation (MATRADE), has established itself as a pivotal event for Malaysian businesses looking to strengthen their presence in the global Halal industry. Held as part of the Malaysia International Halal Showcase (MIHAS), the Knowledge Hub has consistently provided a platform for industry leaders, policymakers, and experts to share valuable insights on emerging trends, regulatory challenges, and opportunities within the international Halal market.
During the recent MIHAS 2024, which took place from September 17 to 20, 2024, at the Malaysia International Trade and Exhibition Centre (MITEC), the Knowledge Hub proved to be an invaluable resource for Malaysian Halal exporters. The event, scheduled for September 19, 2024, brought together a diverse group of stakeholders, offering critical guidance on navigating the complexities of Halal certification, global market access, and sustainable growth in a rapidly evolving global Halal economy.
Empowering Malaysian Exporters with Strategic Knowledge
As the global demand for Halal-certified products continues to rise—projected to reach USD 5 trillion by 2030—the Knowledge Hub at MIHAS has played a crucial role in equipping Malaysian businesses with the strategic knowledge needed to thrive in the competitive global landscape. From Halal supply chain management to market entry strategies for key regions such as the Middle East, Southeast Asia, Europe, and North America, the Knowledge Hub has been instrumental in helping exporters build their competitive edge.
Panel discussions featuring industry experts and global Halal leaders addressed critical topics such as Halal product innovation, international regulatory compliance, and opportunities for expanding into emerging Halal markets. This holistic approach allowed participants to not only understand current market dynamics but also prepare for future growth trajectories in sectors such as food and beverage, pharmaceuticals, cosmetics, and logistics.
A Proven Platform for Networking and Business Expansion
The Knowledge Hub also served as a key networking platform, enabling Malaysian exporters to connect directly with premium buyers, investors, and market experts from over 45 countries. The interactive sessions fostered meaningful connections between Malaysian businesses and international stakeholders, paving the way for long-term partnerships and collaborations. Many attendees praised the Knowledge Hub for its ability to bring together key decision-makers, providing practical, actionable insights that can be directly applied to improve business performance.
One of the standout features of the Knowledge Hub was its focus on Halal innovation—a theme that resonated strongly with both local and international participants. The event highlighted new technologies, sustainable practices, and innovative solutions that are transforming the Halal industry, ensuring that Malaysian exporters remain at the forefront of this expanding global market.
Cementing Malaysia’s Leadership in the Global Halal Economy
By hosting the Knowledge Hub as part of MIHAS, MATRADE has further solidified Malaysia’s position as a global leader in the Halal economy. Malaysia’s Halal certification system, led by the Department of Islamic Development Malaysia (JAKIM), continues to set the standard for Halal compliance worldwide, providing Malaysian exporters with a competitive advantage in key international markets.
The Knowledge Hub exemplifies Malaysia’s commitment to empowering its businesses with the knowledge, resources, and tools they need to succeed in the global Halal market. With a focus on innovation, regulatory compliance, and sustainable growth, the event has established itself as a critical touchpoint for Malaysian Halal exporters aiming to capitalize on the rising global demand for ethical, safe, and certified Halal products.
The Knowledge Hub continues to be an indispensable resource for businesses in Malaysia’s thriving Halal sector. By providing access to expert insights, market intelligence, and invaluable networking opportunities, the Knowledge Hub helps Malaysian exporters navigate the complexities of the global Halal market. As Malaysia reinforces its leadership role in the Halal economy, the Knowledge Hub remains a cornerstone of MATRADE’s strategy to support Malaysian businesses in reaching new heights in the international arena.
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