How to Market Halal Certified Products?

Do you want to market your Halal-certified products? There is no doubt that the world offers plenty of opportunities to Halal manufacturers who are willing to put time and effort to succeed in the global Halal market.

But, how to market Halal-certified products? The question has become important for a large number of manufacturers who got certification from various Halal certification organizations in the countries of their origin.  However, they are still struggling with how to market their Halal-certified products to consumers.

The global Galal industry offers countless opportunities for manufacturers to grow and market their products to Muslims all over the world. However, they need to understand their markets, local laws, governmental regulations, and customer tastes before they can successfully market their products to any specific country.

The halal food industry’s global market is no longer restricted to Muslim-owned businesses and nations due to the excessive use of the internet. Any company in the modern era can go global if they have halal certification, real food products, and a solid understanding of how to market these Halal-certified products. In recent years, the availability of halal products and services globally has grown massively.

As the number of halal food products in the market increases, the ability of a particular brand to connect with its intended demographic through channels such as social media, email, advertising, and others will become increasingly important.

How to Promote Halal-Certified Products Brands?

Brand awareness is the most important factor in the success of Halal-certified products. If a company can establish itself as Halal, it can reach a wider audience. For the Muslim community, a trust mark like halal has the potential to grow into its own powerful brand. In fact, Hazair (2007c) cites Bayman as saying this very thing. “It is not enough for a Halal brand’s marketing materials to simply state that the product is of high quality.”

Businesses that adhere to Halal principles should consistently provide excellent service in order to win their customers’ trust. Here are, two central ideas of Williams’ (2007) about how manufacturers advertise their products to convey quality come into play:

• Words matter, especially for Halal businesses. When it comes to word choice, saying something is “high quality” actually restricts what can be said about it. Consider using words like “premium” or “unparalleled”. It’s important to use more sophisticated terminology when selling a more expensive product than the competition. Also, give serious thought before deciding to use the word “quality” as part of your company’s name or slogan. For high-end items, a subtle approach works best. Consequently, it is recommended that product names give a sense of high quality.
• They must have a single-minded focus on their chosen field. You can’t have it both ways—choose “Halal excellence,” but then go with “low Halal operational quality” or “low processing quality.” The typical customer must decide between these two ideas because they lie on opposite extremes of a spectrum. Use words like “value” or “affordability” in ads instead of “low cost,” “inexpensive,” “cheap,” and similar terms that imply inferior quality.

Marketing Strategies for Halal Products

In order to keep your halal-certified product at the forefront of your customer’s minds, I’ve compiled a list of the top marketing strategies for achieving this goal.

Offer a Special Deal

In order to attract customers and keep them coming back for more, you need to provide them with something they can’t get from the competition.

Offer a selection of ways to set your halal product apart from the competition, such as its taste, quality, composition, originality, format, packaging, or health benefits. Because of this one specific aspect, a customer will choose you over the competition.

Rename the Products

Even if the product has been certified as Halal, it is still important to keep up with consumer preferences and priorities in your target markets.

In order to avoid losing these customers, it is crucial that you take the same steps.

There should be a constant refinement of the product, the packaging, the sales strategy, the image, and the channels of communication.

Developing and positioning your brand as a market leader requires that you keep up with industry trends, so don’t be afraid to spend money on research, training, brand building, and marketing activities.

Execute on Social Media

Social media has made it simpler than ever before to reach out to consumers and obtain their opinions on your product. Reading their feedback will help you understand their interests, adjust to their changing preferences, and demonstrate that you care about what they have to say.

Your customers reside on platforms like Facebook, Instagram, LinkedIn, WhatsApp, and others. If you use social media correctly, you can potentially reach a global audience of trillions. Maintaining an active and engaging social media presence is a great way to keep your audience inspired. Present them with material that will assist them in learning more about you, connecting with your business, and discovering new uses for your product.

Final Thoughts

Building trust with your customers and gaining their loyalty is the most critical step in retaining them as clients. Try to associate yourself with them and demonstrate your gratitude.

While statistics and marketing strategies are important, it is also beneficial to remember the deep emotional connection of Muslims with Halal food. It’s simple to incorporate such items into their routines and get attached to them over time. Some labels are becoming so prevalent that they are required ingredients in beloved family recipes. Use the aforementioned strategies to invest in a more meaningful connection with your customers and you are going to become a successful Halal brand in the markets you target.