Kelava, Malaysia, Launches Halal & HACCP-Certified Plant-Based Ice Cream

In a market where dietary preferences are increasingly diverse and consumer expectations are higher than ever, Kelava Ice Cream is making significant strides by combining Halal certification with cutting-edge plant-based innovations. As it continues to set new standards in the frozen dessert industry, Kelava is not only expanding its reach but also redefining what consumers can expect from their ice cream.

Halal Ice Cream: From Humble Beginnings to National Recognition

Kelava Ice Cream began its journey in 2017, emerging from a modest home kitchen in Malaysia. Founded by Azlan Shah Alladin, the brand was born out of a vision to create a delicious, plant-based ice cream that would appeal to both local and international markets. Alladin’s dedication to quality and inclusivity quickly propelled Kelava from a small-scale operation to a well-known name in the industry.

Under the umbrella of the Berjaya Group, Kelava Ice Cream has grown significantly, becoming a staple in many households across Malaysia. Alladin’s vision of global expansion is well on its way, driven by the increasing popularity of plant-based diets and the growing demand for Halal products. “Our goal has always been to provide a product that meets the highest standards of quality while catering to diverse dietary needs,” Alladin explains.

Importance of Halal Certification

For many consumers, Halal certification is a crucial factor in their food choices. Halal, which means “permissible” in Arabic, refers to food that adheres to Islamic dietary laws. By securing Halal certification, Kelava Ice Cream ensures that its products meet these important standards, making them accessible to a wider audience, including those who observe Islamic dietary practices.

This certification not only broadens the brand’s consumer base but also demonstrates Kelava’s commitment to inclusivity. As the demand for Halal products continues to rise globally, Kelava Ice Cream is positioned to meet these needs while upholding the highest ethical and quality standards.

Commitment to Food Safety with HACCP

In addition to Halal certification, Kelava Ice Cream is HACCP-certified. The Hazard Analysis and Critical Control Points (HACCP) certification signifies that Kelava adheres to stringent food safety protocols, ensuring that every step of the production process meets rigorous hygiene and safety standards. This certification is particularly important for health-conscious consumers who seek assurance that their food is prepared in a safe and controlled environment.

HACCP certification involves a thorough analysis of potential hazards and the implementation of critical control points to mitigate these risks. For Kelava Ice Cream, this means that every batch of ice cream is produced under stringent quality controls, ensuring that consumers receive a product that is not only delicious but also safe and reliable.

Plant-Based Revolution: A Healthier Alternative

Kelava Ice Cream stands out in the crowded ice cream market with its use of coconut milk as a base. Coconut milk provides a rich, creamy texture that rivals traditional dairy-based ice cream, making it an excellent choice for those with lactose intolerance or those following a vegan lifestyle. The use of coconut milk also aligns with growing consumer trends towards plant-based diets and sustainability.

The brand’s commitment to using high-quality, plant-based ingredients ensures that each scoop of Kelava Ice Cream is not only delicious but also better for the environment. Plant-based diets are known to have a lower environmental impact compared to dairy-based diets, making Kelava Ice Cream an appealing choice for consumers who are conscious of their ecological footprint.

Kelava Ice Cream offers a diverse range of flavors that cater to various tastes and preferences. From classic favorites like Vanilla and Chocolate to unique, locally-inspired creations such as Salted Gula Melaka and Onde-onde, Kelava has something to satisfy every palate. The Salted Gula Melaka, a best-seller, combines rich palm sugar with sea salt to create a flavor profile that is both sweet and savory. Onde-onde, inspired by a traditional Malaysian dessert, offers a delightful twist on familiar flavors.

The introduction of the Oat Series has been another exciting development for the brand. Debuting at event pop-ups, the Oat Series has been well-received by consumers who appreciate its innovative approach to plant-based ice cream. These new offerings highlight Kelava’s commitment to continuously evolving and responding to market trends.

Availability and Accessibility

Kelava Ice Cream is widely available throughout Malaysia, making it easy for consumers to enjoy their favorite flavors. The brand’s products can be found at major retailers such as Aeon and Village Grocers, as well as through partnering outlets. For added convenience, Kelava Ice Cream is also listed on Grab Food, allowing customers to have their ice cream delivered right to their doorstep.

In addition to its retail presence, Kelava offers special packages for various events, including corporate functions, weddings, and brand activations. This versatility allows the brand to cater to a range of occasions, bringing its delicious plant-based ice cream to celebrations and gatherings.

Kelava’s Vision for the Future

As Kelava Ice Cream continues to grow and expand, the brand remains focused on its core values of quality, inclusivity, and innovation. With a commitment to meeting diverse dietary needs and adhering to the highest standards of food safety, Kelava is well-positioned to become a global leader in the plant-based ice cream market.

The company’s dedication to sustainability, health, and ethical practices ensures that Kelava Ice Cream will remain at the forefront of the industry. By continually exploring new flavors and expanding its reach, Kelava is set to make a significant impact on the global frozen dessert landscape.

Kelava Ice Cream is not just a brand; it’s a pioneer in the plant-based ice cream sector, offering Halal-certified products that cater to a wide range of dietary preferences. With its commitment to quality, innovation, and inclusivity, Kelava is redefining what consumers can expect from their frozen treats and paving the way for a more sustainable and inclusive future.