MATRADE’s INSP at MIHAS 2024 Attracts 2500 Buyers

KUALA LUMPUR, Monday, 5 August 2024 – The Malaysia External Trade Development Corporation (MATRADE), will be hosting some of the largest international buyers in the world during this year’s International Sourcing Programme (INSP), which is its flagship business matching event organised annually in conjunction with the Malaysia International Halal Showcase (MIHAS) 2024.

According to YBhg. Datuk Mohd Mustafa Abdul Aziz, MATRADE’s Chief Executive Officer, INSP MIHAS 2024 will feature a line-up of at least 250 international buyers, including 20 premium buyers from approximately 40 countries. “Our global network of 49 trade offices has successfully secured the participation of leading international buyers, underscoring the event’s growing prominence in the global Halal marketplace,” he said.

The 250 international buyers include those from Europe, South Asia, China and Northeast Asia, Central Asia, and the Americas. In the case of the 20 premium buyers, they represent industry giants such as large hypermarkets and retailers with nationwide outlets from countries such as the United States of America (USA), India, United Kingdom, Taiwan, Hong Kong, Kazakhstan, and Uzbekistan. These buyers collectively generated a revenue of more than USD 60 billion in 2023.

“The participation of these 250 international buyers is expected to generate a potential sourcing value of more than RM1 billion,” said Datuk Mohd Mustafa. He pointed out that these business deals will have a significant impact on the domestic economy as among others, it can support the exporters in terms of creating job opportunities.

The event is expected to host a substantial number of business-matching sessions, fostering new partnerships and expanding market access for Malaysian businesses. “INSP MIHAS 2024 is set to facilitate at least 2,500 business matching sessions,” said Datuk Mohd Mustafa.

Datuk Mohd Mustafa emphasised the strategic importance of INSP MIHAS 2024: “This programme is instrumental in strengthening international trade relations, expanding market access for Malaysian businesses and contributing to the development of sustainable global supply chains. It represents a critical component in our efforts to position Malaysia as a key player in the international Halal ecosystem.”

INSP MIHAS 2024 is organised in a hybrid mode, with the virtual sessions taking place from 15 February to 30 November 2024. The physical sessions will be held on 18 September 2024 at the iconic Menara Road in conjunction with MIHAS 2024 held from 17 – 20 September 2024 at Malaysia International Trade Exhibition Centre (MITEC). This year’s programme will highlight Malaysia’s expertise across 20 diverse sectors. This comprehensive approach underlines Malaysia’s position as a leader in the global Halal industry. The sectors are:

• Agricultural Produce;
• Apparel, Garments and Accessories;
• Beverages;
• Prepared Food;
• Food Ingredients;
• Gloves;
• Palm Oil Products;
• Pharmaceuticals, Toiletries and Cosmetics;
• Machinery and Equipment;
• Gifts, Souvenirs and Jewellery;
• Packaging and Containers;
• Pet Products;
• Fashion Accessories and Textiles;
• Footwear;
• Logistics;
• Islamic Financial Services;
• Franchise;
• Information and Communication Technology;
• Islamic Entertainment; and
• Education

The 2023 edition of INSP recorded sales of RM1.31 billion from foreign buyers across 44 countries. The hybrid format, combining virtual eBizMatch sessions with a physical event, proved highly effective in connecting Malaysian sellers with international buyers. The virtual INSP organised in 2023 witnessed participation from 344 Malaysian sellers and 270 foreign buyers from 44 countries, while the physical event attracted 469 Malaysian sellers and 231 foreign buyers including 11 premium buyers.

Registration for participation in INSP 2024, both virtually and physically, can be completed through this link. For any assistance during the registration process, participants are encouraged to contact the INSP MIHAS Secretariat via inspmihas@matrade.gov.my.

For further details on MIHAS 2024, please visit MIHAS · Malaysia International Halal Showcase.