KUALA LUMPUR — The Malaysia International Halal Showcase (MIHAS) 2024 was remembered as former Prime Minister Tun Abdullah Ahmad Badawi was awarded the Special National Halal Development Excellence Award. This award recognized Tun Abdullah’s profound impact on Malaysia’s halal industry, a sector that has experienced tremendous growth under his leadership. The MIHAS 2024 Award was presented during the opening ceremony by Prime Minister Datuk Seri Anwar Ibrahim. In a symbolic gesture, Tun Abdullah’s son, Tan Sri Kamaluddin Abdullah, accepted the award on his father’s behalf.
MIHAS 2024 Award: Tun Abdullah’s Pioneering Role
Tun Abdullah’s contributions to the halal industry extend far beyond the initial development of halal certification standards. His forward-thinking policies have helped establish Malaysia as a global halal trade and innovation leader. During his tenure, he introduced numerous halal-related initiatives, which have since become economic pillars for the nation. The former prime minister’s leadership helped create a strong foundation that has allowed the halal sector to grow at an unprecedented pace.
Minister of Investment, Trade, and Industry (MITI), Tengku Datuk Seri Zafrul Tengku Abdul Aziz, also attended the award presentation, underscoring the significance of Tun Abdullah’s contribution to Malaysia’s halal industry. The award is a reflection of Tun Abdullah’s strategic efforts to establish Malaysia as a trusted global player in halal products and services.
One of the most notable achievements under Tun Abdullah’s administration was the introduction of economic incentives specifically designed to encourage the development of the halal sector. These included the creation of the Halal Development Corporation (HDC) in 2006 and the establishment of MIHAS in 2004. Both initiatives have been instrumental in positioning Malaysia as a global halal hub.
MIHAS 2024: The World’s Largest Halal Trade Show
Since its inception, MIHAS has evolved into the largest halal trade exhibition in the world. The event provides a platform for halal industry players to connect, exchange ideas, and explore new business opportunities. When MIHAS was first launched 20 years ago, the halal market was valued at RM200 million. Today, MIHAS generates billions in sales, with 2023 alone witnessing RM3.2 billion in transactions.
This remarkable growth is a testament to the importance of MIHAS as a platform for driving the global halal economy. By 2024, the cumulative sales generated through MIHAS had exceeded RM24 billion, demonstrating its unparalleled impact on the halal trade. The event has attracted over 10,000 exhibitors and 7,000 international buyers from more than 40 countries, solidifying its place as the premier destination for halal trade and business.
With nearly 500,000 trade visitors attending MIHAS throughout its history, the event has become synonymous with halal industry excellence. Every year, MIHAS continues to grow, drawing larger crowds and further strengthening Malaysia’s position as a global leader in halal trade. This year’s MIHAS is themed “Globalising Halal Innovations,” which highlights the growing importance of innovation in the halal industry. The four-day event is held at the Malaysia International Trade and Exhibition Centre (MITEC) and aims to foster new business opportunities by introducing cutting-edge solutions and advancements in halal products and services.
The Global Halal Industry: A Trillion-Dollar Market
The global halal industry has been on a rapid growth trajectory, and its market value is projected to reach an astounding USD 5 trillion by 2030. Malaysia has played a pivotal role in this growth, and much of this success can be attributed to the standards and certification processes put in place by Tun Abdullah’s administration. Malaysia was the first country to establish halal certification standards, which have since become a reference point for countries in the Organisation of Islamic Cooperation (OIC).
This foundation of trust and quality has helped Malaysia become a global leader in the halal sector, with its certification standards now recognized and followed in many countries worldwide. The Malaysian government, through agencies like the Department of Islamic Development Malaysia (Jakim) and the Halal Development Corporation (HDC), has continued to support the development of the halal industry, ensuring that Malaysia remains at the forefront of this trillion-dollar global market.
Tun Abdullah’s leadership during his tenure as Prime Minister laid the groundwork for the global success of Malaysia’s halal industry. By implementing key initiatives and providing economic incentives for halal-related businesses, he set the stage for Malaysia’s continued leadership in the global halal market.
MIHAS: Achieving Global Recognition
MIHAS 2024 marked a new milestone with official recognition from Guinness World Records for the “Largest Halal Tradeshow Attendance,” a testament to the event’s global significance. This prestigious recognition further elevates MIHAS’s status as a leader in halal trade, providing even greater visibility for the event and Malaysia’s role in the global halal market.
MIHAS’s ability to attract international buyers and exhibitors from across the world highlights its importance as a global hub for halal trade. The event has not only helped boost Malaysia’s economy but also provided opportunities for halal businesses from various countries to collaborate and grow.
In addition to its Guinness World Records recognition, MIHAS has become a leading brand in the halal industry, with numerous awards and accolades to its name. These achievements are a reflection of Malaysia’s dedication to promoting halal trade and innovation, positioning the country as a key player in the global halal market.
The Lasting Impact of Tun Abdullah’s Legacy
Tun Abdullah’s influence on Malaysia’s halal ecosystem cannot be overstated. His contributions have had a lasting impact on the growth and development of the halal industry, both in Malaysia and globally. Today, the halal sector continues to thrive, driven by the strong foundation laid by Tun Abdullah and supported by ongoing government efforts.
The MIHAS 2024 Award serves as a fitting tribute to Tun Abdullah’s visionary leadership, recognizing his pivotal role in shaping Malaysia’s halal industry. Under his guidance, Malaysia became a trailblazer in halal certification and trade, helping to build a thriving ecosystem that continues to set the standard for halal businesses worldwide.
As MIHAS 2024 concludes, it is clear that Tun Abdullah’s legacy will continue to inspire future generations of halal industry leaders. His forward-thinking approach to halal development has positioned Malaysia as a global leader in the sector, and his contributions will continue to shape the future of halal trade for years to come.
A Vision for the Future of Halal Trade
The halal industry’s potential for growth is immense, and Malaysia is well-positioned to lead the charge. With its robust infrastructure, strong government support, and well-established halal certification standards, Malaysia is set to remain a key player in the global halal market.
As MIHAS continues to grow, the event will play an even more critical role in driving innovation and facilitating collaboration within the halal industry. The focus on globalizing halal innovations at this year’s event underscores the need for continuous improvement and modernization in halal products and services.
MIHAS 2024 not only celebrates the legacy of leaders like Tun Abdullah but also looks toward the future of halal trade. With the continued support of the Malaysian government and the participation of international halal businesses, the global halal industry is poised for even greater success in the years ahead.
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