MIHAS Officially Recognized as the World’s Largest Halal Trade Show

The global halal market has witnessed exponential growth in recent years, with products and services spanning from food and beverages to Islamic finance, fashion, and tourism. At the forefront of this booming industry is the Malaysia International Halal Showcase (MIHAS), which recently achieved a milestone by being officially recognized as the world’s largest halal trade show during its 2024 opening ceremony. This distinction is a testament to MIHAS’s role in driving innovation, economic growth, and collaboration within the global halal industry.

Largest Halal Trade: A Pioneering Platform

MIHAS has emerged as a critical platform for businesses and stakeholders operating in the halal sector. Over the years, it has attracted an impressive number of exhibitors, visitors, and industry professionals from around the world, positioning itself as a key event for those involved in the halal economy. By offering a venue for business-to-business (B2B) engagement, product showcases, and industry discussions, MIHAS has become indispensable to companies looking to expand their reach in the global halal market.

The trade show’s scope is not limited to halal food and beverages, which is often the first thing that comes to mind when people think of halal products. MIHAS also showcases halal fashion, Islamic finance, halal pharmaceuticals, and halal-friendly tourism. This comprehensive approach reflects the diverse needs of Muslim consumers and highlights the many ways in which the halal market is evolving.

What Sets MIHAS Apart?

Achieving recognition as the world’s largest halal trade show doesn’t happen overnight. MIHAS has distinguished itself through several key factors that have contributed to its success.

1. Global Participation One of MIHAS’s greatest strengths is its ability to attract a truly global audience. Exhibitors and visitors from more than 66 countries participate, making it an international platform for halal businesses. The diversity of its participants—from local small and medium enterprises (SMEs) to multinational corporations—ensures a rich exchange of ideas, products, and services. This inclusivity has allowed MIHAS to become a hub for fostering international collaborations.
2. Strategic Partnerships MIHAS has built strong relationships with key halal industry organizations and certification bodies, which have helped boost its credibility. Partnerships with entities such as JAKIM (Department of Islamic Development Malaysia), the Halal Industry Development Corporation (HDC), and SMIIC (Standards and Metrology Institute for Islamic Countries) ensure that MIHAS adheres to high standards, making it a trusted platform for businesses seeking halal certification and guidance.
3. Focus on Innovation MIHAS doesn’t just serve as an exhibition space; it is also a platform for innovation. The event has become a breeding ground for showcasing cutting-edge halal products and new technologies that meet the evolving demands of consumers. For example, advances in halal e-commerce platforms, sustainable halal packaging, and Islamic fintech solutions have all been featured at past shows. This forward-thinking approach helps keep the event relevant and ensures it continues to attract businesses looking to stay ahead in the competitive halal market.
4. Comprehensive Networking and Business Opportunities The hallmark of MIHAS is its focus on creating business opportunities for participants. B2B matchmaking sessions, industry-specific forums, and investment opportunities allow exhibitors and attendees to connect, collaborate, and secure partnerships that drive growth in the halal economy. MIHAS’s ability to facilitate such interactions is a major factor in its success, helping businesses from around the world enter or expand their presence in the global halal market.
5. Educational and Thought-Leadership Sessions MIHAS is not just about business; it’s also a place for learning and thought leadership. The event regularly features seminars, panel discussions, and presentations by key industry leaders who provide insights into the latest trends, challenges, and opportunities in the halal sector. From discussions on sustainability to the importance of Muslim-friendly tourism, these sessions help guide the industry toward future growth.

The Economic Impact of MIHAS

MIHAS’s recognition as the world’s largest halal trade show has far-reaching economic implications. The event plays a crucial role in supporting Malaysia’s efforts to position itself as a global halal hub, attracting both investment and talent from around the world. In addition to the immediate economic benefits of hosting thousands of international visitors, MIHAS has a lasting impact on the global halal industry by facilitating partnerships that drive long-term economic growth.

Malaysia’s halal industry is a major contributor to the country’s economy, and MIHAS has become a vital part of that success. By bringing together businesses, policymakers, and industry experts, the event helps to advance Malaysia’s role as a leader in the halal economy.

Furthermore, the global halal market’s size and continued expansion provide ample opportunities for businesses attending MIHAS. With the halal market projected to exceed $3 trillion by 2027, participating in MIHAS gives businesses access to a rapidly growing sector.

As MIHAS continues to grow, it will undoubtedly play an even larger role in shaping the future of the halal industry. The event’s focus on sustainability, innovation, and inclusivity positions it as a leader not only in showcasing halal products but also in setting trends and standards for the entire industry.

Looking ahead, MIHAS is likely to continue its expansion, with future editions of the trade show expected to attract even more exhibitors, visitors, and industry leaders. As the halal market evolves, MIHAS’s ability to adapt and address emerging trends will ensure that it remains at the forefront of the global halal economy.

MIHAS’s official recognition as the world’s largest halal trade show is a well-deserved accolade that reflects its significance in the global halal market. By fostering innovation, building strategic partnerships, and providing a platform for business growth, MIHAS has become the go-to event for businesses and stakeholders in the halal industry. As the event continues to grow and evolve, it will undoubtedly remain a driving force in the halal economy, helping businesses connect with new markets and seize opportunities in this dynamic sector.

Whether you’re an established halal brand or a newcomer looking to enter the market, MIHAS is the ideal platform to connect with key players, showcase your products, and stay ahead in the ever-expanding global halal economy.