Record Number of Buyers Registered for INSP MIHAS 2023

MATRADE exceeds the target for International buyers registered for the flagship International Sourcing Programme (INSP) at the Malaysia International Halal Showcase (MIHAS) 2023.

INSP MIHAS comprises pre-arranged one-to-one business meetings, both physical and virtual, which connect international buyers with Malaysian suppliers of Halal products and services.

The physical INSP will be held on 11 September at Menara MATRADE, Kuala Lumpur, while the virtual INSP is held online from 20 March until 30 November. Registration and participation are free of charge.  INSP MIHAS 2023 will host more than 470 buyers from 40 countries including the Middle East, Europe, Central Asia, South Asia, Southeast Asia, Oceania, the Americas, and Africa region

“The higher number of international buyers participating in INSP this year proves that MIHAS is the trusted platform for sourcing of high-quality halal products and services. This opens up new export opportunities for Malaysian companies, particularly small and medium businesses (SMEs), to conveniently link with serious foreign buyers,” said the CEO of MATRADE, YBhg. Datuk Mohd Mustafa Abdul Aziz.

“Last year’s INSP MIHAS connected 510 Malaysian companies with 389 international buyers, generating deals worth RM745.20 million for Malaysian exporters, and we expect an equally successful program this year. We encourage Malaysian businesses not to miss this lucrative opportunity to expand their exports into new markets by meeting foreign buyers brought here to your doorstep,” added YBhg. Datuk Mohd Mustafa Abdul Aziz.

YBhg. Datuk Mohd Mustafa Abdul Aziz added that for INSP MIHAS 2023, Malaysian companies can look forward to connecting with 11 premium buyers from  Indonesia, Thailand, Hong Kong, Qatar, Turkey, the United Kingdom, France, and Australia. These buyers represent some of the largest conglomerates, retailers, and supermarkets in these countries.

The participating international buyers at INSP MIHAS this year are keen to source products
from the following Halal sectors:
1. Food & Beverage;
2. Food Technology & Packaging;
3. E-Commerce;
4. Cosmetics & Personal Care;
5. Pharmaceuticals & Medicals;
6. Modest Fashion & Lifestyle;
7. Education;
8. Islamic Finance & FinTech;
9. Retail & Franchise;
10. Services & Enablers;
11. Muslim-Friendly Hospitality & Tourism
12. Media & Recreation; and
13. Islamic Arts & Crafts.
Registration for the physical INSP MIHAS is open until 11 August, and 15 November for
virtual.

• Registration for Physical INSP: https://tpms.matrade.gov.my/matrade- tpms/promotionRegistrationPublicSubmitSearch/14703

• Registration for Virtual INSP: https://tpms.matrade.gov.my/matrade- tpms/promotionRegistrationPublicSubmitSearch/14702

For more information, please visit https://www.matrade.gov.my/en/insp-mihas-2023 or contact
the INSP MIHAS Secretariat at 03-6207 7077 or email inspmihas@matrade.gov.my.
MIHAS is hosted by the Ministry of Investment, Trade, and Industry (MITI) and organized by
the Malaysia External Trade Development Corporation (MATRADE).

MIHAS is the world’s largest showcase dedicated to the Halal industry, and this year marks its 19th series, which will be held from 12 to 15 September at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. For more information on MIHAS 2023, please visit https://mihas.com.my.