Shaza Hotels Shines at World Travel Awards 2024 with Two Major Wins

Shaza Hotels, a luxury hospitality brand inspired by the rich cultural heritage of the Silk Route, has achieved a remarkable milestone at the World Travel Awards 2024. Recognized for its unparalleled commitment to excellence and cultural authenticity, Shaza Hotels secured two prestigious accolades during the ceremony held in Madeira, Portugal. The brand was named the World’s Leading Halal Hospitality Brand, and its iconic property in Makkah, Saudi Arabia, was honored as the World’s Leading Luxury Halal Hotel.

These accolades reinforce Shaza Hotels’ position as a pioneer in luxury halal hospitality, blending timeless elegance with deep cultural authenticity to redefine guest experiences.

Related: Shaza Hotels & HalalBooking Unite to Revolutionize Global Halal Tourism

The Legacy of Shaza Hotels

Rooted in the legendary Silk Route caravanserais traditions, Shaza Hotels draws inspiration from the architectural and cultural beauty of Marrakesh’s sophisticated riads. Each property offers travelers a harmonious retreat from the bustle of modern life, combining serene surroundings with indulgent luxury.

The brand’s signature design philosophy emphasizes elements such as:

• Architectural Grandeur: Influences from traditional Silk Route aesthetics.

• Cultural Immersion: Experiences crafted to celebrate the heritage of local regions.

• Tranquil Ambiance: Spaces designed for relaxation and rejuvenation.

These elements combine to create a unique hospitality experience that resonates with discerning travelers seeking luxury and cultural connection.

Shaza Makkah, the jewel in the brand’s portfolio, played a pivotal role in Shaza Hotels’ success at the World Travel Awards 2024. Located near the Holy Mosque, this property offers a sanctuary of elegance and tranquility for pilgrims and travelers alike. Key highlights of Shaza Makkah include:

1. Spiritual Proximity: Located just steps from Al-Masjid Al-Haram, making it an ideal choice for religious travelers.

2. Luxury Redefined: Spacious suites, premium amenities, and world-class service tailored to guests’ needs.

3. Cultural Enrichment: The interiors are inspired by Islamic art and culture, and provide an immersive experience that reflects the region’s heritage.

This recognition underscores Shaza Makkah’s commitment to delivering exceptional service and an unmatched luxury experience for its guests.

The World Travel Awards 2024

The World Travel Awards, established in 1993, are widely regarded as the most prestigious awards program in the travel, tourism, and hospitality industries. Dubbed the “Oscars of Tourism,” these awards honor organizations that set global benchmarks for excellence. Winning a World Travel Award is a testament to a brand’s commitment to innovation, quality, and exceptional service.

In 2024, the awards celebrated their 31st edition in Madeira, Portugal, bringing together leading names from across the globe. Shaza Hotels’ recognition at this event highlights its status as a trailblazer in the halal hospitality sector.

As a proud member of the Global Hotel Alliance (GHA), Shaza Hotels offers its guests access to a vast network of over 40 hotel brands and more than 800 properties in 100 countries. This partnership enhances the brand’s ability to deliver exceptional experiences that span the globe while staying true to its ethos of cultural authenticity.

Through the acclaimed Shaza DISCOVERY Loyalty Program, guests can enjoy a host of benefits, including:

• Exclusive access to local experiences designed to immerse travelers in the culture and heritage of their destinations.

• Tailored privileges and rewards for loyal members.

• A global community of over 24 million members who share a passion for distinctive and meaningful travel.

Halal Hospitality

Shaza Hotels’ accolades at the World Travel Awards 2024 reflect a broader trend of rising demand for halal-friendly travel and accommodations. The global halal tourism market is projected to reach $300 billion by 2030, driven by:

1. The growing Muslim population worldwide.

2. Increased awareness of halal travel options among non-Muslims seeking ethical and culturally enriching experiences.

3. Efforts by hospitality brands to cater to diverse needs, including halal-certified dining, prayer facilities, and alcohol-free environments.

Shaza Hotels has positioned itself as a leader in this sector by seamlessly integrating halal principles with luxury hospitality, appealing to both faith-conscious travelers and those seeking unique, culturally immersive stays.

In addition to its focus on cultural and spiritual authenticity, Shaza Hotels is dedicated to sustainable practices that align with the values of responsible tourism. Key initiatives include:

• Eco-Friendly Operations: Reducing waste, conserving water, and minimizing energy consumption across properties.

• Community Engagement: Supporting local artisans and businesses to promote economic growth and preserve cultural heritage.

• Ethical Sourcing: Prioritizing sustainable and halal-certified suppliers to ensure quality and compliance with Islamic principles.

By prioritizing sustainability, Shaza Hotels ensures that its operations contribute positively to the environment and the communities it serves.

Shaza Hotels continues to grow its presence internationally, with several new properties under development. Upcoming locations in destinations such as Istanbul, Doha, and Kuala Lumpur are set to enhance the brand’s global appeal. Each new property is designed to reflect the cultural and architectural heritage of its location while maintaining the brand’s commitment to luxury and authenticity.

Personalized Guest Experiences

Shaza Hotels prides itself on offering personalized guest experiences that go beyond the standard luxury hospitality model. From curated culinary journeys featuring regional delicacies to tailored wellness programs, the brand ensures that every stay is memorable. Key offerings include:

1. Culinary Excellence: Restaurants that celebrate local flavors while adhering to halal principles.

2. Wellness Retreats: Spa treatments and wellness programs inspired by traditional practices.

3. Exclusive Cultural Activities: Opportunities to explore local traditions, art, and music.

The Shaza DISCOVERY Loyalty Program continues to evolve, offering innovative benefits that cater to the needs of modern travelers. Recent enhancements include:

• Real-time rewards that allow guests to redeem points during their stays.

• Exclusive member-only experiences, such as guided tours and private dining.

• Seamless integration with digital platforms for easier booking and management of rewards.

These innovations ensure that Shaza Hotels remains a preferred choice for travelers seeking exceptional hospitality combined with meaningful rewards.

Collaborations and Partnerships

Shaza Hotels frequently collaborates with local communities and global organizations to enhance its offerings and impact. Recent initiatives include:

1. Partnering with local artisans to showcase handcrafted products in its properties.

2. Collaborating with tourism boards to promote sustainable travel in key destinations.

3. Supporting charitable organizations through fundraising events and donations.

Shaza Hotels goes beyond serving guests; it plays an active role in uplifting local communities. The brand invests in training programs for local talent, equipping them with skills for careers in the hospitality industry. These initiatives not only provide employment opportunities but also foster a sense of pride and ownership within the community.

Moreover, Shaza Hotels regularly hosts cultural exchange programs that allow guests to engage with local traditions, music, and art. These activities create a deeper connection between visitors and the destinations they explore, enriching their travel experiences.

Innovation in Hospitality

Innovation remains at the core of Shazam Hotels’ mission to redefine luxury hospitality. The brand is exploring advanced technologies to enhance guest experiences, including:

• Smart Room Features: Voice-activated controls and personalized settings for lighting, temperature, and entertainment.

• Virtual Concierge Services: AI-driven solutions to assist guests with planning itineraries and accessing services.

• Sustainable Design Innovations: Incorporating green technologies in construction and operations to reduce the environmental footprint.

These advancements ensure that Shaza Hotels stays ahead of industry trends while maintaining its commitment to cultural and spiritual authenticity.

Shaza Hotels’ triumphs at the World Travel Awards 2024 mark another milestone in its journey of excellence and innovation. The brand’s plans include further expansion into untapped markets, introducing innovative guest experiences, and strengthening its commitment to sustainability and cultural authenticity.

The recognition at the World Travel Awards 2024 cements Shaza Hotels’ reputation as a pioneer in halal hospitality and luxury travel. By blending cultural authenticity, spiritual enrichment, and world-class service, Shaza Hotels offers an experience that resonates deeply with travelers seeking more than just a stay.

Whether it’s the serene ambiance of Shaza Makkah, the rich cultural narratives woven into every property, or the brand’s commitment to sustainability and community, Shaza Hotels exemplifies the future of meaningful travel. As the global demand for halal-friendly luxury continues to grow, Shaza Hotels remains at the forefront, setting new standards for excellence in the hospitality industry.

By maintaining its dedication to cultural heritage, guest satisfaction, and sustainable practices, Shaza Hotels continues to inspire and lead the way in redefining luxury travel for a diverse and discerning global audience.