Sun, Sea, and Single-Sex Beaches: The Rise of Halal Tourism in Turkey

For Mohamed al-Sanee and his wife, the quest for the perfect holiday destination was not just about finding a picturesque escape but ensuring it harmonized with their Islamic values and dietary laws. This search for a vacation spot that goes beyond the standard offerings of leisure and luxury to respect their religious practices led them straight to the heart of Turkey. At 32, the Kuwaiti national recounts their journey of selecting a holiday locale, prioritizing one that could accommodate their need for halal food options, prayer facilities, and environments devoid of conventional temptations such as pubs. Their decision underscores a growing trend among Muslim travelers seeking destinations that not only promise sun, sea, and relaxation but also cater to their unique lifestyle choices.

Turkey, with its burgeoning halal tourism industry, featuring amenities like single-sex beaches and alcohol-free hotels, has emerged as a beacon for those wishing to enjoy their vacations without compromising their faith. This narrative of personal choice reflects a broader shift in the travel industry, highlighting the increasing importance of destinations that offer a blend of traditional Islamic values with modern holiday luxuries.

Historically, Muslim travelers often limited their tourism to pilgrimages or visits back home. However, recent years have seen a burgeoning interest in “halal holidays,” particularly in nations like Turkey. These vacations cater to the spiritual and cultural preferences of observant Muslims from Asia, the Middle East, and Western Muslim communities, providing a respectful environment for those like al-Sanee’s wife, who wears a full-face veil, to feel comfortable and free from undue attention.

Turkey’s emergence as a key player in the halal tourism sector is part of a larger trend. A report by Thomson Reuters and DinarStandard highlighted Muslim-majority countries’ significant $169 billion travel expenditure in 2016, accounting for 11.8 percent of the global total. Gulf Cooperation Countries (GCC), notably travelers from Saudi Arabia, Qatar, and Kuwait, are among the highest spenders. The allure of Turkey for Muslim tourists lies in its rich Islamic heritage, halal-friendly amenities, and the appeal of exploring a country that respects their faith-based needs.

Antalya’s Adin Beach Hotel exemplifies Turkey’s adaptation to the demands of halal tourism, offering an exclusive 5-star experience with segregated beaches, pools, and halal dining options. According to Alparslan Topcu, the hotel’s marketing manager, such services are increasingly in demand, attracting Muslims from European countries amid growing concerns over Islamophobia.

The preference for Turkey extends beyond its beaches to Istanbul, where Gulf Arabs flock for its halal-friendly environment, medical services like hair transplants, and cultural and religious sites. Istanbul’s Rast hotel, for instance, has adapted to cater specifically to Muslim visitors seeking halal options and a respectful atmosphere.

The diverse needs of Muslim travelers are recognized by platforms like HalalBooking, which offers tailored options for beach holidays, ensuring compliance with Islamic principles. Ufuk Secgin, the site’s chief marketing officer, notes the variety within the Muslim community’s preferences, from mixed-family pools with specific dress codes to alcohol-free environments.

Al-Sanee’s narrative underscores the evolving expectations of Muslim holidaymakers, who prioritize a respectful and faith-compatible vacation experience over conventional luxuries. Turkey, with its holistic approach to accommodating these needs, has positioned itself as a leading destination for halal tourism, allowing families like al-Sanee’s to enjoy leisure time within the bounds of their beliefs.