Taiwan Pavilion Showcases 18 Companies With Halal-certified Products At MIHAS 2024

KUALA LUMPUR – The Taiwan Pavilion at the Malaysia International Halal Showcase (MIHAS) 2024 has emerged as a prominent feature of the event, showcasing a diverse range of halal-certified products from 18 Taiwanese companies. Running from September 17-20, 2024, MIHAS is renowned as the world’s largest halal exhibition and serves as a major platform for Taiwan to highlight its growing capabilities and contributions to the global halal market.

Taiwan, traditionally known for its cutting-edge products across various sectors, has seen remarkable progress in recent years, particularly in catering to the growing demands of Muslim consumers worldwide. The Taiwan External Trade Development Council (TAITRA), which is responsible for Taiwan’s participation at MIHAS 2024, has taken full advantage of the event to present more than 60 unique products, spanning from food and beauty items to health supplements and household goods. The Taiwan Pavilion at MIHAS 2024 reflects the country’s increasing prominence in the halal market, offering solutions not only for Muslim-majority countries but also for a global audience that values ethical and high-quality products.

Taiwan Pavilion: Role in the Global Halal Market

Taiwan’s journey to becoming a key player in the halal industry has been characterized by strategic investments and significant growth. A TAITRA spokesperson shared that Taiwan’s focus on expanding its halal market has led to a series of noteworthy accomplishments. One of the most significant milestones was Taiwan’s ranking as the third most popular non-Organisation of Islamic Cooperation (OIC) destination in the 2024 Global Muslim Travel Index. This ranking highlights Taiwan’s increasing appeal to Muslim travelers and underscores the country’s efforts to create a Muslim-friendly environment, both for tourism and trade.

“Taiwan has made remarkable strides in the halal market over the past few years, and we expect this momentum to continue growing,” the TAITRA spokesperson explained during a tour of the Taiwan Pavilion at MIHAS 2024. “Since the establishment of the Taiwan Halal Centre eight years ago, the number of halal-certified businesses in Taiwan has surged from 700 to over 1,000. Additionally, there are more than 20,000 halal-certified products originating from Taiwan, with 80 percent of them recognized by Malaysia’s Department of Islamic Development (JAKIM).”

This rapid increase in halal-certified products highlights Taiwan’s commitment to meeting the needs of Muslim consumers and demonstrates the country’s role as a reliable supplier in the global halal market. The Taiwan Pavilion at MIHAS 2024 is a prime example of these efforts, showcasing products that cater to a wide array of industries, including food and beverages, cosmetics, health and wellness, and home care.

Diverse Halal Products on Display

The Taiwan Pavilion is home to a wide variety of halal-certified products, each of which brings something unique to the global market. Among the most notable offerings is Forever Sweety’s winter melon tea, a traditional Taiwanese beverage that has gained recognition for its refreshing taste and health benefits. As a halal-certified product, it is expected to attract both Muslim and non-Muslim consumers looking for authentic, high-quality Taiwanese beverages.

Another standout product is Fufann’s range of pastes, which have been crafted to enhance the flavor of a wide variety of dishes. These pastes, known for their versatility, have earned widespread acclaim for their ability to complement both Eastern and Western cuisines. Fufann’s halal-certified offerings are particularly well-suited for consumers looking to add a distinct Taiwanese touch to their culinary creations.

For those interested in high-performance cooking oils, Meishan’s tea seed oil is a must-see product at the Taiwan Pavilion. With a high smoke point, this oil is ideal for preparing stir-fries, deep-fried dishes, and a range of other meals. Its adaptability to various cooking styles makes it a valuable addition to any kitchen, whether in Asia or the West.

Taiwan’s contribution to the halal health and wellness sector is also on full display at MIHAS 2024. Be Rich Biotechnology’s enzyme products are making waves in the industry for their ability to promote good health through natural fermentation processes. As consumers around the world become increasingly health-conscious, enzyme-based products have risen in popularity due to their potential health benefits, and Taiwan is positioning itself as a key supplier in this space.

Another major attraction at the Taiwan Pavilion is Land Young’s premium frozen seafood and ready meals, which have been developed to meet the demands of modern consumers seeking both convenience and quality. With over 40 years of experience in Taiwan’s domestic market, Land Young has built a strong reputation for producing high-quality halal-certified frozen meals. These products cater to the growing global demand for ready-to-eat meals that are not only convenient but also adhere to halal standards.

Taiwan’s Commitment to the Halal Industry

Taiwan’s participation in MIHAS 2024 reflects its strong commitment to the global halal market and its determination to remain at the forefront of innovation in this space. The products showcased at the Taiwan Pavilion are a clear indication of Taiwan’s dedication to meeting the strict requirements of halal certification while offering solutions that appeal to a global audience.

The Taiwan Halal Centre, established eight years ago to promote the country’s halal-certified products, has played a critical role in helping Taiwanese businesses navigate the complexities of international trade in the halal market. Through its efforts, the number of Taiwanese companies achieving halal certification has grown significantly, and these businesses have been able to expand their reach to markets across Southeast Asia, the Middle East, and beyond.

The global halal market, expected to reach $5.7 trillion by 2030, presents tremendous opportunities for Taiwan, which has strategically positioned itself as a key supplier. With the Taiwan Halal Centre supporting companies in meeting halal standards, Taiwanese businesses are well-equipped to take advantage of the growing demand for halal-certified goods. This positioning allows them to cater not only to Muslim-majority markets but also to emerging halal markets in Europe, the Americas, and other regions where demand for ethical, high-quality products continues to rise.

MIHAS 2024: A Hub for Global Halal Trade

MIHAS, organized by Malaysia’s Ministry of Investment, Trade, and Industry (MITI) and managed by MATRADE, is widely regarded as the leading business platform for the global halal industry. Each year, the event brings together thousands of participants, including buyers, sellers, and industry leaders from across the globe, all eager to explore new opportunities and partnerships within the halal sector.

MIHAS 2024, held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, offers Taiwanese companies a unique opportunity to connect with global buyers, showcase their products, and establish partnerships that could lead to expanded market access. For businesses participating in MIHAS, the exhibition also provides invaluable insights into the latest trends and developments within the halal industry, allowing them to stay competitive in this fast-evolving market.

The Taiwan Pavilion at MIHAS 2024 is attracting considerable attention, thanks in large part to the diverse range of products on display. For Taiwanese companies, MIHAS offers an essential platform for promoting their halal-certified products to an international audience, and it allows them to build relationships with potential buyers from around the world.

How to Connect with Taiwanese Halal Companies

For those interested in exploring the halal-certified products showcased at the Taiwan Pavilion, the Taiwan Trade Centre Kuala Lumpur office and the Taiwan Halal Centre serve as the primary points of contact. These organizations are committed to helping international buyers connect with Taiwanese suppliers and facilitating trade opportunities within the global halal market.

The Taiwan Pavilion at MIHAS 2024 serves as a powerful example of Taiwan’s ongoing commitment to the global halal market. With a diverse range of halal-certified products spanning multiple industries, Taiwan is solidifying its position as a key player in the halal economy. As global demand for halal products continues to grow, Taiwan’s innovative offerings and dedication to quality ensure that it will remain at the forefront of this expanding market. Whether in food, beauty, or health products, Taiwan is poised to meet the evolving needs of halal consumers worldwide, further establishing itself as a trusted supplier in the global halal ecosystem.