What Did I Learn on the First Day of MIHAS 2024

Having attended the Malaysia International Halal Showcase (MIHAS) in previous years, I knew what to expect in terms of scale and excitement. But MIHAS 2024 was on a whole new level. From the moment I stepped into the exhibition center, it was clear that this year’s event was going to be special. The opening ceremony, in particular, was a significant improvement over last year’s, with an energy and atmosphere that set the tone for what would be an incredible day.

Here’s a look at my first day at MIHAS 2024 and why this year felt more exciting and impactful than ever before.

A Grand Opening: First Day of MIHAS

The 2024 opening ceremony was nothing short of spectacular. Compared to last year, the event felt more polished, with an impressive lineup of speakers and a strong focus on the future of the halal economy. The energy in the room was palpable, with attendees eagerly awaiting the announcement that MIHAS 2024 had officially been recognized as the world’s largest halal trade show. This recognition gave the event an extra layer of prestige and excitement that was felt throughout the day.

The speeches were filled with optimism about the halal market’s growth, and the sense of unity among exhibitors and attendees was stronger than ever. It was clear from the outset that MIHAS 2024 was setting a new benchmark, both in terms of size and significance.

Discovering the Exhibitors: Innovation and Growth

As I made my way through the exhibition halls, it quickly became apparent why MIHAS continues to be the go-to event for halal businesses around the globe. Exhibitors from over 66 countries filled the space, each offering something unique. From innovative halal-certified food products to Islamic finance solutions, halal cosmetics, and tourism services, there was something for every sector of the halal economy.

What truly caught my attention, though, was the strategy many exhibitors seemed to share regarding global expansion. A recurring theme was the focus on expanding into ASEAN countries first, which most businesses considered a natural starting point for their growth plans. While this strategy makes sense due to the region’s large Muslim population and proximity, I began to wonder whether this approach was being followed too rigidly.

Is the ASEAN-First Expansion Strategy Flawless?

At first glance, expanding into ASEAN markets as the first step seems like a no-brainer. The demand for halal products is high, the regulatory environment is favorable, and cultural familiarity reduces the barriers to entry. However, by focusing exclusively on ASEAN countries first, businesses may be overlooking other regions where halal demand is growing rapidly.

For instance, non-Muslim-majority markets like Europe, North America, and even parts of Africa are experiencing increasing demand for halal products. These regions offer untapped opportunities, particularly as more consumers seek out ethical, sustainable, and certified products. Businesses sticking to an ASEAN-first approach without exploring these emerging markets may miss early growth potential in these regions.

Furthermore, not all ASEAN countries offer the same prospects. Some markets may be saturated with halal products, while others face regulatory complexities or slower economic growth. In that sense, businesses must remain flexible and consider a broader global perspective. Expanding strategically into high-demand regions beyond ASEAN could provide a significant competitive advantage.

Networking and Meaningful Conversations

One of the highlights of MIHAS has always been the opportunity to network, and this year did not disappoint. The B2B matchmaking sessions were buzzing with activity as exhibitors and attendees from various sectors connected, shared ideas, and explored collaboration opportunities.

I had the chance to meet with several business leaders who were looking to expand into non-traditional halal markets, and the conversations were both insightful and inspiring. Many expressed interest in regions like Europe and North America, where halal certification is becoming a key selling point even outside of Muslim communities. These regions represent an exciting frontier for the halal economy, and it was encouraging to see businesses keen to explore them.

Learning from the Experts

MIHAS is not just about exhibits; it’s also a place to learn from the best minds in the industry. One of the most valuable experiences of the day was attending seminars and panel discussions. The session on sustainable halal products stood out, highlighting the increasing consumer demand for environmentally friendly halal offerings. From organic foods to eco-conscious packaging, businesses are finding innovative ways to meet consumer expectations while maintaining halal integrity.

Another insightful session focused on technology’s role in the halal supply chain, particularly in improving transparency through blockchain. This kind of innovation is pushing the boundaries of what’s possible in the halal market and will undoubtedly shape its future.

Reflecting on Day One: The Best MIHAS Yet

This year’s MIHAS felt more dynamic and inspiring than any of the previous years I’ve attended. The opening ceremony set a thrilling tone for what would become a productive and engaging day, and the variety of exhibitors provided countless opportunities for discovery.

While the ASEAN-first strategy remains a popular approach for many exhibitors, the real takeaway from my discussions was the need for flexibility. The halal market is global, and the businesses that succeed will be those that aren’t afraid to look beyond the obvious choices, exploring new and emerging regions where halal demand is on the rise.

All in all, MIHAS 2024 has reaffirmed its position as the world’s leading halal trade show. It offers a unique platform not just for business, but for innovation, collaboration, and learning. I’m already looking forward to the rest of the event, knowing that it will continue to provide valuable insights and opportunities.

MIHAS 2024 has set a new standard, and I’m excited to see where it leads the global halal market next.