The 6th Int’l Halal Expo is a premier event that showcases halal products and services, bringing together businesses, industry experts, and consumers from around the world. The Ministry of Religious Affairs (MORA), represented by the Halal Food Control Division (BKMH) from the Department of Syariah Affairs (JHES), has partnered with Sultan Sharif Ali Islamic University (UNISSA) through the Halalan Thayyiban Research Centre (PPHT) to host the 6th International Expo on Halalan Thayyiban Products and Services (SAPPHAT VI 2023). This event will take place in conjunction with the Brunei Mid-Year Conference and Exhibition (MYCE) 2023.
The SAPPHAT VI 2023 Expo is scheduled for June 5th to 7th, 2023, at the Balai Khazanah Islam Sultan Haji Hassanal Bolkiah in Bandar Seri Begawan, Brunei Darussalam.
A diverse group of vendors will participate in the SAPPHAT VI 2023 Expo, including halal certification bodies from MABIMS and non-MABIMS countries, relevant government agencies and authorities, higher education institutions, halal-certified companies, and Foreign Direct Investment (FDI) firms with halal permits.
The primary goal of the SAPPHAT VI 2023 Expo is to offer a platform for companies to network, collaborate, and promote local halal-certified products. This event will provide an opportunity for businesses to forge new connections, share expertise, and contribute to the growth of the global halal industry.
The Brunei halal market has been growing steadily with the government actively promoting its development as part of its economic diversification strategy. This aligns with Brunei’s commitment to Islamic values and tapping into the growing global demand for halal products and services.
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Key Aspects of the Brunei Halal Market
Strict Halal Standards.Brunei’s stringent halal certification standards cover food, beverages, cosmetics, pharmaceuticals, and other consumer goods, contributing to the global reputation of Brunei halal products for their quality and compliance with Islamic principles.
Government Support: The Brunei government has established various institutions and initiatives to support the growth of the halal industry. These include the BKMH, JHES, and PPHT. Additionally, the government offers various incentives to attract local and foreign investment in the halal sector.
Growing Export Market. Brunei’s halal industry focuses on exporting products due to the global halal market’s expected value of over $3tn by 2026. This presents significant opportunities for Brunei’s halal-certified companies to expand their presence in countries with large Muslim populations. This also implies in non-Muslim markets where consumers seek high-quality, ethically-produced goods.
Related: Saudi International Halal Expo & Summit 2023
Halal Industry Development in Brunei: Collaboration and Education
Collaboration with International Partners. Brunei participates in regional and international forums related to the halal industry, such as MABIMS and the OIC. These collaborations help Brunei stay informed about global halal trends and standards, adopt best practices, and establish strategic partnerships.
Education and Research: Brunei evidences its commitment to the halal industry by investing in education and research initiatives. These initiatives include the Sultan Sharif Ali Islamic University (UNISSA) and the Halalan Thayyiban Research Centre (PPHT). They provide specialized training, conduct research on halal-related topics, and foster innovation, contributing to the growth of the halal sector.
The Brunei halal market is a key component of the nation’s economic diversification efforts. It receives strong government support and is committed to stringent halal certification standards. Brunei can capitalize on the growing global halal market by leveraging its reputation for quality halal products. It also fosters collaboration with international partners. The 6th Int’l Halal Expo promises to be enriching and valuable. It will offer attendees a diverse range of exhibits, informative seminars, and networking opportunities.
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