The 9th Philippine Halal Trade and Tourism Expo officially launched on the 23rd of May at the SMX Convention Center, signaling the auspicious occasion in the world’s Halal industry. Gracing the launching with the traditional banging of the gong was Universal Islamic Center President and Founder Marilou Ampuan, together with international delegates from Malaysia, Indonesia, and Brunei Darussalam. The event’s theme is “Global Halal Market: Tourism, Trade, and Investment Opportunities,” and this expo promises to be a well-networked and business-growth affair of the year.
The expo opened with a very spectacular cultural dance performance, setting the tone for the occasion regarding diversity and cultural interchange. Delegates from many different countries have gathered here because they want to be the spectators of rich cultural heritage, so it is so lively with dynamics in it.
One of the key highlights of the Halal Trade Expo is the showcase of the diversity of halal products. There are various food and non-food products widely displayed during the expo. For this year, 11 ethnolinguistic tribes set up business booths and displayed traditional clothing items, bags, woven textiles, wallets, and many others. These booths are not only displaying heritage but also business booths with very unique opportunities.
The expo does not only exhibit products but provides a platform for critical business interaction. This is through the plenary sessions, B2B meetings, and later interaction from the business to the customer. This is a platform set to facilitate business partnership and collaboration through business sessions, thus a fresh creation of a business future.
The other main centerpiece of the Halal Trade Expo is that of training and marketing strategies where potential halal products and services have been developed. It will, however, provide an overview of the certification processes and standard requirements to be observed, thereby enabling MSMEs at the local and national levels to be able to decipher the halal market. Education and support are very important in making the halal industry grow not only in the Philippines but in all parts of the world.
Halal Trade Expo is an event held to discuss and explore global market trends. With a hopeful forecast of the significant growth of the market in the coming several years, the expo shows the big potential it creates for tourism, trade, and investment. The coming together under one roof of international delegates and local entrepreneurs marked the role of the Philippines in the world halal market.
It has recently appeared that by 2024, the halal market may reach $2.4 trillion, driven by several sectors, including food, cosmetics, and pharmaceuticals. The growth in demand for halal products is due to the growth in the number of Muslims and the level of awareness of a halal standard even among non-Muslim consumers. The theme of the expo is “Global Halal Market: Tourism, Trade and Investment Opportunities,” and given the forecast of these trends for the industry shortly, this is a coincidence of some importance.
The 9th Philippine Halal Trade and Tourism Expo at the SMX Convention Center is more than just an exposition—it is a celebration of culture, a nexus of business networking, and a platform for growing an industry. The major role in this respect is that these conferences are established around education, certification, and global market opportunities, and their contribution is of significant importance to shaping the future of the halal industry. So, if you are an entrepreneur seeking to tap into the halal market or a business leader looking for new partnerships, the Halal Trade Expo can offer some of the inputs and opportunities that could prove to be worthwhile for your businesses.
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