AHDB Event to Debunk Myths Surrounding the Halal Market

The Agriculture and Horticulture Development Board (AHDB) is set to host an informative event to dispel common myths about the halal market. Scheduled for Tuesday, July 16, from 6:30 p.m. to 9:00 p.m. at Mitchells, A66 Lakeland Agricultural Centre in Cockermouth, Cumbria, this event is organized in collaboration with Carr’s Billington. Attendees will gain valuable insights into the significant role the halal market plays in both the UK and international export markets, emphasizing its economic impact and the nuances of halal butchery. This comprehensive session promises to be enlightening for all stakeholders interested in understanding the dynamics and growth of the halal market.

Exploring Market Forces and Dispelling Myths

The event’s primary focus is to explore the dynamics of the halal market, addressing various market forces that impact exports and local markets. Participants will gain insights into how AHDB’s export team operates to open new markets and sustain existing ones. A key aspect of the discussion will be the challenges faced by the halal market and the prevalent myths that need dispelling, particularly those affecting the UK and global markets. Additionally, the session will delve into the subtle differences required in butchery for the halal market, enhancing understanding of specific sector requirements.

Meeting Itinerary

The event will kick off at 6:30 p.m. with food, followed by a welcome and introductions at 7:00 p.m. The itinerary is packed with insightful presentations and demonstrations:

• • 7:10 p.m.: A member of the AHDB market intelligence team will present consumer research data and trends in the halal sector, providing a data-driven perspective on market behaviors and preferences.

• 7:30 p.m.: Jonathan Eckley, AHDB’s head of international trade development, will offer context on international market activities and the integration of halal products in trade shows and missions.
• 7:50 p.m.: Awal Fuseini of AHDB will highlight the importance of the Muslim market within the sheep industry and debunk common misconceptions about halal practices.
• 8:35 p.m.: A live butchery demonstration will illustrate the nuanced cutting techniques specific to halal butchery, showcasing how practices have evolved over the years.

The meeting will conclude with a roundup of key takeaways at 8:55 p.m., followed by an open discussion session at 9:00 p.m., allowing participants to engage and clarify any points discussed.

Importance of the Halal Market

The halal market plays a crucial role in the global food industry, catering to over 1.8 billion Muslims worldwide. In the UK alone, the halal market is valued at over £4 billion, with a significant portion of meat and poultry products adhering to halal standards. The increasing demand for halal products is driven by both ethical considerations and religious compliance, highlighting the need for greater awareness and understanding among producers and consumers alike.

Addressing Halal Market Myths

There are numerous myths surrounding the halal market that this event aims to address. One common misconception is that halal slaughtering practices are less humane than conventional methods. However, halal practices, when properly followed, are designed to ensure animal welfare and minimize suffering. Moreover, halal certification involves stringent guidelines that cover various aspects of food production, ensuring high standards of hygiene and quality.

Global Market Impact

Internationally, the demand for halal products is growing rapidly. Countries like Malaysia, Indonesia, and Turkey are leading exporters of halal-certified products, with a focus on expanding into new markets. The global halal market is projected to reach $3.2 trillion by 2027, driven by a rising Muslim population and increasing non-Muslim consumer interest in halal products for their perceived health and ethical benefits.

The AHDB event presents a crucial opportunity for stakeholders in the agriculture and food industries to gain in-depth knowledge about the halal market and its global influence. By dispelling myths and offering valuable insights, this event aims to create a more informed and inclusive market environment. This initiative not only supports the expansion of the halal sector but also aligns with broader efforts to promote diversity and ethical practices within the global food industry. Engaging with this event will help attendees understand the economic significance and cultural importance of the halal market, fostering growth and sustainability.