“Brazil and the Arab World” Book Launch to Explore Business and Diplomacy

Want to understand the ins and outs of doing business between Brazil and the Arab world? Mark your calendars! The Arab-Brazilian Chamber of Commerce (ABCC) is hosting a major event: the launch of “Brazil and the Arab World” (Brasil e mundo árabe: Negócios, marketing e diplomacia econômica aplicada), a brand-new book by Rubens Hannun, former ABCC president. This isn’t just any book launch; it’s a can’t-miss opportunity for anyone interested in this dynamic and increasingly important relationship. Set for Tuesday, February 11, 2025, in São Paulo, the event will bring together experts and thought leaders to discuss everything from trade and investment to cultural exchange and economic diplomacy. Let’s explore why this event—and this book—are so significant.

Beyond the book launch itself, the event will feature a high-level discussion exploring the multifaceted dimensions of this relationship, from trade and investment to cultural exchange and economic diplomacy. Registration for this important event is free and open to the public, offering a valuable opportunity for engagement and networking.

Related: Rubens Chohfi Departs as Arab-Brazilian Chamber President

“Brazil and the Arab World” Book

Rubens Hannun’s “Brazil and the Arab World” Book offers a comprehensive and nuanced perspective on the complex interplay of factors that shape the commercial and diplomatic landscape between these two strategically important regions. Published by Grupo Novo Século, the book delves into the historical context of Brazil’s trade relationship with the Arab world, tracing its evolution, highlighting its significance in the context of global trade, and exploring the vast untapped potential for future growth and collaboration. It goes beyond simply outlining the economic benefits, offering practical guidance for businesses seeking to navigate the intricacies of this dynamic market, and providing them with the tools and knowledge necessary for success.

A key strength of Hannun’s work lies in its focus on real-world experiences and practical application. The book doesn’t just present theoretical concepts or abstract ideas; it draws upon Hannun’s extensive experience as a businessman, marketing strategist, and market researcher to provide concrete examples of successful (and unsuccessful) business ventures. It offers valuable insights into effective negotiation strategies, emphasizing the crucial importance of cultural sensitivity, cross-cultural communication, and adaptation in marketing and communication.

The book showcases compelling company case studies, illustrating how businesses have successfully adapted their products, services, and overall approach to resonate with the unique cultural dynamics of the Arab world, demonstrating the importance of understanding local customs and traditions for achieving business success. This practical, hands-on approach makes “Brazil and the Arab World” an invaluable resource for entrepreneurs, business leaders, policymakers, academics, and anyone seeking to understand and navigate the complexities of international trade and cross-cultural business interactions.

Expert Panel and Distinguished Speakers

The “Brazil and the Arab World” Book launch event will be much more than just a celebration of a new publication; it will serve as a dynamic platform for a vital and timely conversation about the future of Brazil-Arab relations in an increasingly interconnected and globalized world. The event boasts an impressive lineup of experts and distinguished speakers, ensuring a rich and insightful discussion that will address the most pressing issues and opportunities facing both regions.

The debate will feature prominent figures from the business and finance worlds, each bringing their unique perspectives and expertise to the discussion:

1. Guilherme Quintal, Partner and Head of Global Market at eB Capital, will be bringing his extensive experience as a former VP and Operating Partner of the Saudi Public Investment Fund (PIF). His insights into global investment flows, financial partnerships, and the role of sovereign wealth funds in international trade will be particularly relevant and valuable.
2. Grazielle Parenti, Head of Global Value Chain at Syngenta, will be offering her expertise on global supply chains, agricultural trade, and food security, a key area of interaction and potential collaboration between Brazil and the Arab world.
3. Walker Lahmann, Executive Director at Eurofarma, responsible for Institutional Relations and New Markets, will be providing a perspective on the pharmaceutical industry and its growing presence and potential in the region.
4. Virgilio Carvalho, representing the São Paulo State Government’s Department of Tourism and Travel, will be highlighting the significant potential for growth in tourism, cultural exchange, and people-to-people connections between Brazil and the Arab world.

The discussion will be skillfully moderated by biographer Elias Awad, ensuring a dynamic, engaging, and thought-provoking exchange of ideas among the panelists and the audience.

Adding further prestige and significance to the event, speeches will be delivered by key figures who have played important roles in shaping Brazil-Arab relations:

• Former President of Brazil, Michel Temer, whose contributions to strengthening Brazil-Arab relations during his time in office will be recognized and celebrated.
• Khaled Hanafy, Secretary-General of the Union of Arab Chambers, will be offering a valuable perspective from the Arab world on the evolving economic partnership and the opportunities and challenges that lie ahead.

Representatives from the ABCC, Fambras Halal, and H2R Insights & Trends will also share their perspectives, adding to the diversity and depth of the discussion and providing valuable insights into specific sectors and areas of collaboration.

A Multifaceted and Strategic Relationship

The “Brazil and the Arab World” Book and the accompanying discussion will delve into the many diverse facets of the Brazil-Arab relationship, extending significantly beyond purely commercial considerations and exploring the broader context of their interactions. The book explores the complex cultural nuances that are essential for successful and sustainable business interactions, emphasizing the paramount importance of understanding, respecting, and adapting to Arab customs, traditions, and business etiquette. It acknowledges the vital role of economic diplomacy in fostering stronger and more productive ties between the two regions, highlighting the importance of government support, strategic partnerships, and collaborative initiatives. The discussion at the launch event will likely touch upon a wide range of important issues, including:

1. Diversifying Trade: Moving beyond traditional commodity exports, such as agricultural products and raw materials, and exploring new and promising areas of collaboration in value-added products, manufactured goods, and specialized services.
2. Investment Opportunities: Identifying, promoting, and facilitating investment opportunities in key sectors that are crucial for sustainable development, such as infrastructure, technology, renewable energy, and tourism.
3. Cultural Exchange: Fostering greater understanding, mutual respect, and appreciation between the two rich and diverse cultures through educational programs, academic exchanges, tourism initiatives, and cultural events.
4. Geopolitical Considerations: Analyzing the broader geopolitical context of the Brazil-Arab relationship, including regional and global dynamics, and its implications for regional and global stability, security, and cooperation.
5. The Role of the Arab Diaspora in Brazil: Recognizing and celebrating the important and often overlooked contributions of the Arab diaspora to Brazilian society, culture, and economy, and its crucial role in bridging cultural and commercial divides.

Register and Engage in the Dialogue

The launch of the “Brazil and the Arab World” Book and the accompanying high-level discussion represent a significant and timely opportunity to gain valuable and up-to-date insights into the dynamic, evolving, and strategically important relationship between Brazil and the Arab world. This event is a must-attend for business leaders, entrepreneurs, policymakers, academics, diplomats, journalists, and anyone with a keen interest in international trade, economic development, cross-cultural communication, and global affairs. Registration for this important and insightful event is free of charge, making it accessible to a wide and diverse audience.

The “Brazil and the Arab World” book launch and discussion offer a unique opportunity to explore the dynamic Brazil-Arab relationship, covering trade, investment, cultural exchange, and geopolitics. Author Rubens Hannun and expert panelists will provide valuable insights into navigating these markets, including negotiation strategies and culturally sensitive marketing. This event serves as a platform for networking and collaboration, fostering stronger ties between the regions. Register for this free event to join the conversation shaping the future of this important partnership. Gain valuable knowledge and contribute to a deeper dialogue between Brazil and the Arab world. Don’t miss this chance to be part of this timely and crucial discussion.