São Paulo, October 20, 2023 – Brazil’s Halal Market is rapidly emerging as a global powerhouse, with major players like Marfrig and BRF taking center stage. These two industry giants are gearing up to participate in the second edition of the Global Halal Brazil Business Forum (GHB), the country’s largest event focused on the thriving halal sector. Organized by FAMBRAS Halal and the Arab Brazilian Chamber of Commerce, this event will be held in a hybrid format on October 23 and 24 at the WTC Events Center in São Paulo.
The Growth of Global Halal Brazil Business Forum
Brazil has long been recognized as a leading exporter of halal products, thanks to its well-established meat industry and commitment to halal certification standards. In recent years, the country’s halal market has experienced significant growth, driven by increasing demand from Muslim-majority countries and rising global awareness of halal products. According to the State of the Global Islamic Economy Report 2022, the global halal market is projected to be worth $5.7 trillion, with Brazil playing a crucial role in supplying high-quality halal products to this burgeoning market.
Brazil’s strategic position as a global halal hub is further reinforced by its ability to meet the stringent halal requirements set by Muslim-majority countries. The Brazilian meat industry, in particular, has excelled in maintaining the highest standards of halal certification, ensuring that its products meet the needs of Muslim consumers worldwide. This commitment to quality and compliance has positioned Brazil as one of the top exporters of halal meat, with key markets in the Middle East, Southeast Asia, and North Africa.
Marfrig’s Commitment to Brazil’s Halal Market
Marfrig, recognized as the world’s largest hamburger producer and a leading global beef company, continues to deepen its involvement in Brazil’s Halal Market. The company’s presence and sponsorship at the Global Halal Brazil Business Forum underscore its commitment to expanding its reach within the global halal industry. According to Rui Mendonça, Marfrig South America CEO, “The halal market grows annually and is one of Brazil’s top three largest export destinations. Marfrig’s participation in this event reinforces our commitment to the Muslim community, offering a platform to discuss global industry trends, strengthen partnerships, and expand our business.”
Marfrig’s commitment to the halal market is not just limited to its participation in industry events. The company has been halal-certified since 2016 for processed products and since 2017 for the beef category, enabling it to broaden its market reach significantly. With a daily slaughter capacity of over 30,000 cattle across its facilities in South and North America, Marfrig’s integration into the halal market aligns with its strategic goals of sustainability and market expansion. In 2023, Marfrig reported net revenue of 32.5 billion reais in the second quarter, showcasing its robust performance and growing influence.
Beyond its impressive production capabilities, Marfrig has invested in sustainable practices that align with halal values. The company is known for its pioneering projects aimed at environmental and natural resource preservation, ensuring that its operations are both ethical and environmentally responsible. This focus on sustainability is a key factor in Marfrig’s success in the halal market, as Muslim consumers increasingly seek products that align with their ethical and religious beliefs.
BRF’s Leadership in Halal Production
BRF, one of the world’s largest food companies and a dominant player in Brazil’s Halal Market has been a leader in halal food production since the 1970s. The company is globally recognized for its Sadia brand, which is a household name in many Muslim-majority countries. BRF’s CEO, Miguel Gularte, emphasizes, “This is a relevant market for BRF’s global presence, where we have been operating for decades. We remain committed to developing the region, where we also have processing plants to produce value-added products tailored to the local consumer’s preferences.”
BRF’s commitment to the halal market is evident in its global operations. Out of its 34 production units in Brazil, seven follow halal production principles, allowing the company to export to Muslim-majority countries. In the Middle East, 100% of BRF’s production is halal-certified, with five factories, 11 distribution centers, a Halal Food Innovation Center, and commercial offices dedicated to serving the region.
BRF’s success in the halal market is not just a result of its extensive production capabilities but also its focus on innovation and customer satisfaction. The company has invested heavily in research and development to create value-added products that cater to the unique preferences of Muslim consumers. From ready-to-eat meals to customized meat cuts, BRF’s product offerings are designed to meet the diverse needs of its global customer base.
In a strategic move to strengthen its presence in the halal industry, BRF formed a joint venture with the Halal Products Development Company (HPDC) in August 2023. This Saudi Arabian partnership, backed by the Public Investment Fund (PIF), aims to drive innovation in the halal industry through the establishment of a Halal Business Hub, a Halal Food Innovation Center, and a Center of Excellence in Saudi Arabia. This joint venture not only underscores BRF’s commitment to the halal market but also positions the company as a key player in the development of the global halal industry.
The Global Halal Brazil Business Forum: A Hub for Innovation
The Global Halal Brazil Business Forum, under the theme “Innovation, Technology, and Sustainability Driving Business,” is set to be a landmark event in Brazil’s Halal Market. It will bring together experts, authorities, and business leaders from across the globe to discuss the future of halal production, services, and certification in Brazil. Over the two-day event, attendees will delve into various topics, including sustainable practices, logistics strategies, and the latest innovations in the halal industry.
Speakers at the event include Leonel Almeida, Sustainable Livestock Manager at Marfrig, who will discuss ESG practices aligned with halal values, and Leonardo Dallorto, Vice President of International Market and Planning at BRF, who will share insights into BRF’s success in the global halal market and participate in a panel on the company’s logistics strategies.
The forum is not just a platform for discussing industry trends but also an opportunity for networking and collaboration. Participants will have the chance to engage with leading experts in the halal market, explore new business opportunities, and gain insights into the latest technological advancements in halal production. The event will also feature an exhibition area where companies like Marfrig and BRF will showcase their products and services, providing attendees with a firsthand look at the innovations driving the halal market forward.
The Importance of Halal Certification in Brazil
Halal certification is a critical component of Brazil’s success in the global halal market. The certification process ensures that products meet the strict requirements of Islamic law, making them permissible for consumption by Muslims. In Brazil, halal certification is overseen by organizations like FAMBRAS Halal, which works closely with industry leaders to ensure that their products meet the highest standards of quality and compliance.
For companies like Marfrig and BRF, halal certification is not just a regulatory requirement but a mark of quality that enhances their reputation in the global market. By adhering to halal principles, these companies can access new markets, build trust with Muslim consumers, and differentiate their products from competitors.
Halal certification also plays a crucial role in promoting sustainable practices within the industry. The halal production process emphasizes ethical treatment of animals, environmentally friendly practices, and fair labor standards, all of which align with the growing consumer demand for sustainable and socially responsible products.
The Future of Brazil’s Halal Market
As the global halal market continues to grow, Brazil is well-positioned to capitalize on this trend. The country’s robust meat industry, commitment to quality, and strong halal certification infrastructure make it a key player in the global halal market. With companies like Marfrig and BRF leading the way, Brazil’s halal market is poised for continued growth and innovation.
The Global Halal Brazil Business Forum is a testament to Brazil’s commitment to the halal market and its role as a global leader in this industry. By bringing together industry leaders, experts, and stakeholders, the forum provides a platform for collaboration, knowledge sharing, and innovation. As the halal market evolves, events like this will be essential in driving the industry forward and ensuring that Brazil remains at the forefront of the global halal market.
For those interested in attending, the event is scheduled for October 23-24, 2023, at the WTC Events Center in São Paulo. Open registrations are available at the official website, with Marfrig and BRF prominently featured at Stand 3.
Brazil’s Halal Market is not just a significant export destination but also a critical area of growth and innovation for companies like Marfrig and BRF. Their participation in the Global Halal Brazil Business Forum highlights their strategic roles in shaping the future of the halal industry, both in Brazil and globally. As the halal market continues to grow, driven by consumer demand and industry innovation, events like this forum are essential in fostering collaboration and advancing the sector.
By staying at the forefront of industry trends and engaging with global leaders, Marfrig and BRF are not only solidifying their positions in Brazil’s Halal Market but also contributing to the industry’s sustainable growth worldwide. As Brazil continues to strengthen its position as a global halal hub, the future of the halal market looks promising, with endless opportunities for growth, innovation, and collaboration.
Date: October 23 – 24, 2023
Venue: WTC Events Center (Avenida das Nações Unidas, 12551, São Paulo – SP)
Open registrations: https://
BRF/Marfrig Stand: Stand 3
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