Charoen Pokphand Foods Public Company Limited (CP Foods) is gearing up to showcase its latest food innovations under the theme “Kitchen of the World with Sustainovation” at THAIFEX – Anuga Asia 2024. This initiative aims to tackle food security and promote sustainable consumption, highlighting CP Foods’ commitment to innovation and sustainability.
One of the standout products, the “CP Chicken Pocket Sausage and Cheese,” has garnered the Food Innovation Award at the THAIFEX – Anuga Taste Innovation Show 2024. This low-carb, high-protein offering, designed for health-conscious consumers, uses chicken breast instead of bread, paired with cheese and sausage. The chicken is raised with innovative probiotics to strengthen the immune system without antibiotics, meeting NASA’s food safety standards and earning Halal certification.
CP Foods’ COOKING HELPER series, featuring five seasoning sauces, has received the prestigious Thai SELECT award, signifying exceptional quality in Thai cuisine as recognized by the Ministry of Commerce. These sauces are crafted with over 80% locally sourced ingredients, ensuring authentic Thai flavors and adherence to international standards.
The “Cage-Free Eggs” from the U FARM brand exemplify CP Foods’ dedication to environmental sustainability. These eggs, produced under advanced animal welfare conditions, have been labeled as a “Carbon Neutral Product” by Thailand’s Greenhouse Gas Management Organization (TGO), marking them as the first of their kind in Asia. The packaging is made from 100% recycled materials, further minimizing environmental impact.
Ekpiya Ua-wutthikrerk, President of CPF Food Network Co., Ltd., emphasized the company’s focus on leveraging innovation and technology to meet consumer needs, with a strong emphasis on sustainable consumption and nutrition. CP Foods is dedicated to enhancing production efficiency, cleanliness, and safety while adhering to international standards. The company also prioritizes social and environmental responsibility, aiming to reduce resource usage and protect biodiversity to ensure global food security.
The “Kitchen of the World with Sustainovation” concept reinforces CP Foods’ commitment to creating sustainable food solutions. This involves utilizing modern technology and smart agricultural practices to improve food production efficiency, responsibly sourcing raw materials, and increasing the use of renewable energy. CP Foods’ efforts also contribute to reducing greenhouse gas emissions, aligning with global trends and emphasizing the importance of combating climate change.
In addition to the innovative ‘CP Chicken Pocket Sausage and Cheese,’ CP Foods will showcase a range of other high-quality and award-winning products at THAIFEX – Anuga Asia 2024. These include Benja Chicken and Cheeva Pork from the U FARM brand, which has received the Superior Taste Awards 2024. The exhibition will also feature plant-based meat products from the MEAT ZERO brand and fresh seafood from the CP Uoriki brand.
CP Foods invites business partners and food industry professionals to visit their booth at THAIFEX – Anuga Asia 2024. The event will be held from May 28-31, 2024, at IMPACT Challenger Hall 2, Muang Thong Thani, from 10:00 a.m. to 6:00 p.m. On June 1, 2024, from 10:00 a.m. to 8:00 p.m., special prices will be available for attendees.
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