DagangHalal Strengthens Global Reach at SIAL Paris Trade Show

KUALA LUMPUR—DagangHalal.com, the prominent B2B halal e-marketplace, recently marked a significant milestone in its global expansion journey by participating in SIAL Paris 2024, one of the world’s largest food innovation exhibitions. Held at Paris Nord Villepinte from October 19 to 23, this year’s event celebrated its 60th anniversary, attracting over 7,000 exhibitors from 127 countries. It provided an ideal networking hub for industry leaders and a prime stage for showcasing DagangHalal’s latest offerings in halal-certified products, setting a new benchmark in the global halal industry.

Towards Global Expansion

For DagangHalal, participating in SIAL Paris 2024 was more than just an exhibition—it was a strategic step towards expanding its international reach. Tony Er, the Chief Operating Officer, expressed his enthusiasm about the event. “As the demand for halal food continues to soar worldwide, we are excited to connect with international buyers and demonstrate Malaysia’s leadership in halal production,” he said. The company’s involvement at SIAL Paris was pivotal in broadening its global footprint and fostering substantial connections with international buyers, distributors, and industry innovators.

By showcasing new and groundbreaking products such as MashMie Crispy Snack, Maxi Snack, and BlackMo Oatmilk Coffee & Tea, DagangHalal reinforced its commitment to addressing the sophisticated palates and health preferences of modern consumers. This initiative aligns with the company’s mission to elevate the standards of halal products while emphasizing innovation and quality. The newly introduced products not only cater to taste preferences but also meet the growing demand for health-conscious and ethically produced food items.

The Burgeoning Halal Market

The global halal food market is on a trajectory of robust growth, with an anticipated increase from US$1.96 trillion in 2020 to US$3.27 trillion by 2028, charting a compound annual growth rate (CAGR) of 6.56%. DagangHalal’s participation at SIAL Paris 2024 comes at a crucial time when the halal food industry is expanding rapidly. The company’s presence at the exhibition reflects a broader strategy to tap into this lucrative market, empowering Malaysian micro, small, and medium-sized enterprises (MSMEs) to reach new heights on the international stage.

“Participating in SIAL Paris is a crucial step for DagangHalal in broadening our global footprint,” Tony Er explained. “We are eager to engage with potential partners and customers to continue our leadership in the Halal trade ecosystem.” The company’s strategy encompasses not only expanding its market reach but also enhancing the visibility of Malaysian halal products, thus bolstering Malaysia’s position as a leading halal hub.

Platforms for Global Reach

DagangHalal is dedicated to maximizing the potential of its omnichannel platform, which plays a vital role in facilitating the global reach of halal-certified suppliers. The platform’s comprehensive support system offers suppliers assistance in certification processes, market entry strategies, and consumer engagement techniques. This support is especially valuable for MSMEs venturing into international markets, where navigating complex trade regulations and cultural nuances can be challenging.

The company’s platform ensures that its suppliers meet stringent sustainability and Environmental, Social, and Governance (ESG) standards that are increasingly demanded by contemporary international markets. This approach positions DagangHalal not only as a provider of halal products but also as a leader in sustainable and ethical business practices, catering to a growing global consumer base seeking quality, environmental responsibility, and ethical compliance.

Commitment to Sustainability

DagangHalal’s participation at SIAL Paris 2024 highlighted its strong commitment to sustainability. The company utilized the event to promote eco-friendly packaging solutions and showcase initiatives to reduce carbon footprints across its supply chain. This focus on sustainability aligns with global trends emphasizing environmental responsibility, catering to the preferences of consumers who increasingly favor products that are not only halal-certified but also sustainably produced.

By adopting eco-friendly packaging, implementing energy-efficient manufacturing processes, and promoting waste reduction strategies, DagangHalal is leading by example in the halal industry. These efforts are part of a broader initiative to align with the United Nations Sustainable Development Goals (SDGs), particularly those related to responsible consumption and production, climate action, and economic growth.

Understanding Consumer Preferences

SIAL Paris 2024 also provided an opportunity for DagangHalal to conduct in-depth market research, gaining valuable insights into the evolving preferences of global consumers. Through direct interactions with exhibition attendees, the company gathered crucial information that will enable it to fine-tune its product offerings and marketing strategies. Understanding regional and cultural differences in consumer behavior allows DagangHalal to tailor its products more effectively, enhancing their relevance and boosting the company’s competitive edge in the global marketplace.

These insights are instrumental in guiding future product development and marketing efforts, ensuring that DagangHalal continues to meet the dynamic needs of consumers across various regions. The ability to adapt to changing consumer demands not only strengthens DagangHalal’s market position but also contributes to setting new industry standards for halal products.

Empowering Malaysian MSMEs

A key aspect of DagangHalal’s strategy at SIAL Paris was empowering Malaysian MSMEs by providing them with a gateway to global markets. The company’s initiatives are geared towards helping these businesses overcome common barriers to international trade, such as limited access to market information and the complexities of halal certification. By offering a comprehensive support system that includes market entry strategies and certification assistance, DagangHalal plays a crucial role in facilitating the global expansion of Malaysian MSMEs.

This empowerment extends beyond mere market access; it involves equipping MSMEs with the knowledge and tools to thrive in competitive international markets. By supporting these businesses, DagangHalal contributes to the economic development of Malaysia, reinforcing the country’s reputation as a leading halal hub.

Strengthening the Halal Ecosystem

DagangHalal’s participation at SIAL Paris was also aimed at strengthening its network of strategic partnerships. Engaging with international buyers, suppliers, and industry leaders allowed the company to explore new collaborations that could further enhance its position in the global halal market. Strategic partnerships play a vital role in expanding DagangHalal’s product range and market reach, offering mutual benefits to all stakeholders involved.

These partnerships are not only about business growth but also about enhancing the halal ecosystem by ensuring that ethical, quality, and sustainability standards are upheld across the supply chain. Collaborating with like-minded companies enables DagangHalal to drive industry-wide improvements, fostering a more inclusive and sustainable halal market.

Continuing the Momentum

Looking forward, DagangHalal plans to continue its active participation in international trade shows such as SIAL Paris. These events are crucial in maintaining and expanding the company’s global presence, providing unique opportunities for direct engagement with current and potential clients. Participation in such events also enables DagangHalal to stay abreast of global market trends and consumer preferences, informing future business strategies and product development initiatives.

As the halal market continues to evolve, DagangHalal is well-positioned to capitalize on emerging opportunities, driving innovations that resonate with global consumers. The company’s commitment to excellence, sustainability, and empowering MSMEs ensures that it remains at the forefront of the industry, shaping the future of halal products on the global stage.

Elevating Malaysia’s Halal Industry

DagangHalal’s success at SIAL Paris 2024 is not just a win for the company but also a significant achievement for Malaysia’s halal industry. By showcasing the quality, diversity, and innovation of Malaysian halal products, DagangHalal has helped to elevate the country’s profile as a world leader in halal production. This success is a testament to Malaysia’s robust halal ecosystem, supported by strong government policies, advanced infrastructure, and a thriving community of entrepreneurs.

The company’s efforts contribute to the broader national agenda of making Malaysia the preferred global halal hub. Through strategic initiatives, industry collaborations, and a commitment to quality and sustainability, DagangHalal is helping to propel the Malaysian halal industry onto the global stage, ensuring that it remains competitive in an increasingly crowded market.

DagangHalal’s participation in SIAL Paris 2024 marked a significant step in its journey to amplify its global impact. The event not only served as a platform to showcase innovative halal products but also as an opportunity to strengthen strategic partnerships, empower MSMEs, and promote sustainability. As the halal market continues its growth trajectory, DagangHalal is well-prepared to lead the way, setting new benchmarks for excellence in the industry and ensuring that the global halal ecosystem thrives.

With a forward-looking approach, DagangHalal remains committed to driving positive change and making halal products accessible, sustainable, and appealing to consumers worldwide. Its success at SIAL Paris is a clear indication of the company’s potential to shape the future of the halal food industry, making it not just a participant in the market but a leader in shaping the global trajectory of halal products toward sustainable and inclusive growth.