Digital Revolution in Malaysia’s Tourism: IVT Leads the Way into Visit Malaysia Year 2026

The tourism industry is evolving, and Interactive Virtual Tourism (IVT) is leading the way by introducing a groundbreaking platform that transforms how travel agents and customers connect in real time. IVT is a secure, real-time virtual consultation platform designed to enhance trust, improve engagement, and eliminate fraudulent travel transactions.

IVT enables direct, face-to-face interaction between travelers and verified travel professionals, ensuring a safe and reliable booking experience. With rising concerns over travel scams, IVT provides a secure solution by allowing users to verify agents before making any commitments.

The shift towards digital platforms is evident, with Malaysia’s digital economy contributing over 22.6% to the country’s GDP in 2023 and projected to exceed 25% by 2025 . Online travel sales continue to rise, outpacing traditional business models. IVT capitalizes on this trend by offering a secure, real-time virtual consultation platform that enhances trust, prevents fraud, and increases sales conversion for travel agencies.

Key Benefits of IVT:

• Enhanced Customer Trust – Travelers can consult directly with verified travel agents before booking.
• Fraud Prevention – Eliminates fake agents and travel scams through live, authenticated interactions.
• Increased Sales for Agencies – Travel businesses can convert leads more effectively with real-time engagement.
• Convenience & Accessibility – Travelers can plan their trips from anywhere via video consultations.

This platform is expected to reshape Malaysia’s tourism landscape, offering a seamless and secure way for travelers to plan their vacations while helping travel agencies build stronger client relationships.

MATA President, Dato’ Seri Dr. Mohd Khalid Harun, stated:
“IVT is more than just a platform; it’s a solution to one of the biggest challenges in the tourism industry—trust. By allowing direct communication between travelers and agents, we are making travel bookings safer and more transparent than ever before.”

With over 90% of Malaysians using the internet and online transactions surging in the travel sector, IVT is a critical step towards digitizing Malaysia’s tourism industry. Travel agencies, tour operators, and tourism boards can leverage this cutting-edge platform to attract more visitors and strengthen Malaysia’s position as a leading global travel hub.

Join IVT Today

Travel businesses and professionals are invited to be part of this new era in tourism. To learn more about IVT and how it can benefit your business, visit www.mata.travel or email info@mata.travel .