Emirates Islamic Partners With Union Coop. To Launch Co-Branded Card

Emirates Islamic has announced a partnership with Union Cooperative Society to launch the Emirates Islamic Union Coop. Tamayaz co-branded card.

Co-branded card customers will automatically be enrolled to Union Coop’s Tamayaz rewards programme in addition to Emirates Islamic’s Choice points and Mazaya Offers programmes. For Union Coop. transactions, the card customers will receive accelerated Choice points in addition to Tamayaz points, with the option of redeeming Choice points into Tamayaz points, earning the equivalent of up to 3.67 per cent discount on Union Coop purchases. Additionally, all transactions outside Union Coop. will also offer Choice points. The new co-branded card will be hosted on the Visa Platinum platform.

“Emirates Islamic has joined hands with Union Coop. as part of a long-term, strategic and exclusive partnership. We have a shared historic commitment to customers in the UAE, with strong focus on UAE Nationals,” said Faisal Aqil, Deputy CEO – Consumer Wealth Management, Emirates Islamic. “This partnership, leveraging Emirates Islamic’s branches and payment solutions combined with Union Coop.’s extensive retail network will bring significant value to our customers.”

Khaled Al Falasi, General Manager, Union Coop. said, “This is a first-of-its kind partnership for Union Coop. and in Emirates Islamic we found a like-minded partner – this is a strategic relationship that will enhance our value proposition to loyal customers. The co-branded payment cards position Union Coop. as a market leader and our customers can reap combined rewards from Emirates Islamic’s loyalty programmes in addition to our popular Tamayaz offering.”

Originally published on www.zawya.com