Halal Meat Dominates UK Lamb Sales, Accounting for One-Third of the Market

Halal meat has emerged as a vital part of UK lamb sales, now accounting for nearly one-third of all transactions nationwide. This significant shift highlights the increasing importance of the Muslim consumer base in shaping the UK’s agricultural, retail, and food service industries. As the halal market grows, it not only offers economic opportunities but also underscores the importance of inclusivity and cultural awareness in the food sector. A report by the Agriculture and Horticulture Development Board (AHDB) reveals valuable insights into this burgeoning market, providing a roadmap for farmers, processors, and retailers to align with its demands.

The UK Lamb Sales Market

Over the last decade, the UK’s halal meat market has grown steadily, driven by the dietary preferences of the nation’s 4.2 million Muslims. Representing about 6.5% of the UK population, this community has a disproportionate influence on the country’s lamb sales. While lamb consumption among the general UK population has been in decline for over 20 years, it remains a staple protein source for Muslim households, deeply ingrained in both religious and cultural practices.

This trend isn’t confined to the UK. Globally, the halal food market is on a growth trajectory, fueled by rising Muslim populations and increasing demand for ethical and traceable food sources. According to recent reports, the global halal food market is projected to reach $3.2 trillion by 2027, growing at a compound annual growth rate (CAGR) of 6.3%. The UK, as one of Europe’s leading halal markets, is well-positioned to capitalize on this expansion.

One of the most striking findings from the AHDB report is the share of UK lamb sales driven by halal consumers. Despite their relatively small proportion of the population, Muslims account for 30% of all lamb sales by volume. This remarkable figure highlights the significant economic contribution of the Muslim community to the UK’s agricultural sector.

What sets halal consumers apart is their high frequency of lamb and mutton consumption. AHDB research reveals that 80% of halal consumers eat lamb weekly, and 64% consume mutton weekly. In stark contrast, only 6% of the general UK population consumes lamb with similar regularity. This disparity underscores the critical role halal consumers play in sustaining the lamb market.

The economic influence of halal meat consumption is substantial. In 2016, UK Muslims were estimated to have spent £4.64 billion on halal food and beverages. By 2023, spending on halal meat alone had reached an estimated £823 million, reflecting the growing purchasing power of the Muslim community. These figures highlight the importance of the halal market not just for farmers and retailers but also for the broader UK economy.

Additionally, halal-certified meat contributes to the export market. British lamb is known for its quality and is increasingly sought after in countries with significant Muslim populations. Expanding halal certifications for export can unlock further economic opportunities for UK farmers and processors.

Related: UK Halal Meat Pioneer Awarded Honorary Doctorate by US University

Boosting Halal Meat Demand

Muslim festivals such as Ramadan and Eid al-Adha are key drivers of halal meat demand. During Ramadan, families prepare elaborate meals to break their fasts, with lamb and mutton often taking center stage. Eid al-Adha, also known as the Festival of Sacrifice, involves the ritual slaughter of livestock, including lambs and sheep, which are then shared among family, friends, and those in need.

These occasions create predictable seasonal spikes in demand for halal meat. Farmers and retailers who plan their supply chains to meet this demand can significantly boost their sales. According to AHDB, the period surrounding Eid al-Adha accounts for some of the highest sales volumes in the halal meat market.

The AHDB’s research provides a detailed analysis of the shopping behaviors and preferences of halal consumers. It aims to bridge the gap between producers and the Muslim community, helping farmers and retailers better understand this market segment. The report emphasizes the importance of cultural awareness and highlights the economic potential of catering to halal consumers.

Vanessa Adamson, Retail Insight Manager at AHDB, stressed the importance of the report:
“All of those in the supply chain could benefit from learning more about the growing halal market. We hope our research can help drive sales in the sector.”

Awal Fuseini, Senior Halal Sector Manager at AHDB, echoed these sentiments:
“We believe it presents many opportunities for farmers and processors to diversify their livestock production to cater to the growing demand for halal beef and lamb in the UK. Halal meat consumers are a very important component of domestic demand.

Opportunities for Farmers

Farmers and processors stand to benefit significantly from the growing halal market. By aligning their practices with halal certification standards, they can tap into a lucrative and loyal consumer base. Halal certification involves specific requirements, including ethical treatment of animals, adherence to religious practices, and stringent hygiene standards. Meeting these criteria can enhance a farm or processor’s reputation and open doors to both domestic and international markets.

The AHDB report highlights several ways farmers can diversify their livestock production to cater to halal consumers. For example, offering smaller-sized lambs, which are preferred by many Muslim households, can help farmers meet specific market demands.

The retail sector has also adapted to the rising demand for halal meat. Major supermarkets such as Tesco, Sainsbury’s, and Asda now offer dedicated halal sections, making it easier for consumers to find certified products. Independent halal butchers remain popular, particularly in areas with large Muslim populations, offering personalized service and traditional cuts of meat.

The food service industry is also evolving. Halal-certified restaurants and catering businesses are expanding rapidly, catering to both Muslim and non-Muslim consumers who value the ethical and high-quality standards associated with halal meat. This trend is especially prominent in urban areas, where diverse culinary offerings appeal to a wide audience.

Challenges Facing the Halal Meat Industry

Despite its growth, the halal meat industry faces several challenges. One of the primary obstacles is the cost of certification. Small-scale farmers and processors often find it difficult to meet the rigorous requirements for halal certification, which can include inspections, audits, and documentation. Industry organizations and government initiatives can play a vital role in supporting these stakeholders.

Another challenge is addressing misconceptions about halal practices. Critics often raise concerns about animal welfare, particularly regarding slaughter methods. Education and transparency are crucial in dispelling myths and building trust among consumers. Highlighting the ethical principles underlying halal practices, such as minimizing animal suffering, can help shift public perceptions.

Sustainability is an increasingly important consideration for consumers, and halal meat is no exception. Many Muslim consumers prioritize environmentally friendly and ethically sourced products. Farmers who adopt sustainable practices, such as reducing carbon emissions and improving animal welfare, can appeal to this growing segment of eco-conscious consumers.

The Transformation of Halal Meat Sales

E-commerce is reshaping the halal meat market. Online platforms offering halal-certified products are gaining popularity, providing consumers with convenience and a wider range of options. Companies such as Haloodies and Simply Halal have capitalized on this trend, offering home delivery services for halal meat and groceries.

For farmers and retailers, embracing digital channels can provide a competitive edge. By leveraging social media and online marketplaces, they can reach a broader audience and build direct relationships with consumers.

The future of the halal meat market looks promising, driven by several key trends:

1. Demographic Growth: The Muslim population in the UK is younger and growing faster than the general population, ensuring sustained demand for halal products.

2. Innovations: Tools such as blockchain can enhance supply chain transparency, allowing consumers to verify the halal status of their purchases.

3. Export Opportunities: Expanding halal certifications for export markets can open new revenue streams for UK farmers, particularly in the Middle East and Southeast Asia.

4. Diversity: The halal market is diversifying, with demand for premium and organic halal products on the rise. Farmers and processors who cater to these niches can differentiate themselves in a competitive market.

The halal meat market represents a vibrant and growing segment of the UK’s food industry. With Muslims accounting for a third of all lamb sales, this community’s economic influence cannot be overstated. Farmers, processors, and retailers who embrace the opportunities presented by the halal market can position themselves for long-term success.

By understanding the values and preferences of halal consumers within the UK lamb sales market, stakeholders can not only tap into a lucrative market but also contribute to a more inclusive and sustainable food system. As the halal market continues to evolve, those who innovate and adapt will be best positioned to thrive.