Why Hijab Fashion in Indonesia Is Drawing in Non-Muslim Designers

Hijab fashion in Indonesia has grown beyond a cultural or religious statement—it’s a booming trend reshaping the country’s fashion industry. With the world’s largest Muslim population, Indonesia has always had a demand for modest fashion, but recent years have seen a significant shift. Now, even non-Muslim designers are embracing the hijab fashion trend, bringing new perspectives and expanding the boundaries of modest wear.

So, what’s behind this growing interest in hijab fashion among non-Muslim designers? In this article, we explore the reasons why hijab fashion in Indonesia is capturing the attention of designers from all backgrounds, how this trend is influencing the industry, and what it means for fashion in Indonesia and beyond.

The Rise of Hijab Fashion in Indonesia

Hijab fashion has become a prominent part of Indonesia’s fashion scene, evolving from traditional modest wear to a contemporary style embraced by millions. The surge in popularity can be attributed to several factors:

Indonesia is home to roughly 230 million Muslims, making it the largest Muslim-majority country in the world. With such a significant population, the demand for modest and stylish clothing, including hijabs, is naturally high. Hijab fashion has become a way for Indonesian women to express their faith while staying trendy and fashionable.

The rise of social media influencers who focus on modest fashion has brought hijab styles into the mainstream. Influencers like Dian Pelangi and Indah Nada Puspita have amassed millions of followers, showcasing a wide range of hijab-friendly outfits that mix traditional elements with modern trends. Their reach has inspired more women to explore hijab fashion and has encouraged designers to cater to this growing market.

Major fashion events such as Jakarta Fashion Week and Indonesia Fashion Week have embraced hijab collections, giving modest fashion a prominent platform. Government initiatives that promote Indonesia as a global hub for Islamic fashion have also helped drive the growth of hijab fashion, attracting designers who want to be part of the movement.

Why Non-Muslim Designers Are Embracing Hijab Fashion

It’s not just Muslim designers who see the potential in hijab fashion; non-Muslim designers are also getting involved. Here’s why:

The hijab fashion market in Indonesia is growing rapidly, with more consumers seeking out modest yet stylish clothing. Non-Muslim designers recognize this as a lucrative opportunity to tap into a new audience. By incorporating hijab-friendly designs into their collections, they can cater to a larger customer base and increase their reach within the industry.

Many designers today are striving to make fashion more inclusive and reflective of diverse cultural practices. Embracing hijab fashion allows non-Muslim designers to show cultural appreciation and promote a message of inclusivity. By catering to the needs of Muslim consumers, they help normalize modest fashion as part of the broader fashion landscape.

For non-Muslim designers, hijab fashion presents an opportunity to experiment with different styles and techniques, such as layering, loose silhouettes, and unique fabrics. The challenge of designing clothing that is both fashionable and modest pushes designers to think outside the box, leading to innovative collections that can appeal to a wide range of tastes.

Several non-Muslim designers in Indonesia have successfully entered the hijab fashion space, bringing their unique perspectives to the trend. Here are a few examples:

1. Sebastian Gunawan

Sebastian Gunawan, one of Indonesia’s most celebrated fashion designers, is known for his elegant evening wear. In recent years, he has incorporated hijab-friendly pieces into his collections, showcasing his designs at major events like Jakarta Fashion Week. His approach blends luxury with modesty, attracting fashion enthusiasts who appreciate sophisticated styles.

2. Anne Avantie

A renowned kebaya designer, Anne Avantie has expanded her repertoire to include hijab fashion. Her collections often feature traditional Indonesian elements, such as batik and lace, reimagined in a way that aligns with modest fashion. This blend of cultural heritage and modern design has made her hijab-friendly pieces popular among diverse audiences.

3. Retail Brands Adapting to the Trend

Non-Muslim-owned retail brands like Matahari and Ramayana have also added hijab collections to their stores, catering to the rising demand for affordable modest fashion. Their involvement further demonstrates that hijab fashion is no longer a niche but a mainstream trend that appeals to consumers across various backgrounds.

How Hijab Fashion Is Changing the Indonesian Fashion Scene

The involvement of non-Muslim designers in hijab fashion is having a transformative effect on the fashion industry in Indonesia. Here’s how:

As more non-Muslim designers embrace hijab fashion, the distinction between modest and mainstream fashion is becoming less defined. What was once considered a niche is now a central part of Indonesia’s fashion identity. Hijab styles are seen not just as religious wear but as a fashion choice that can suit different occasions, from casual outings to high-end events.

With the local fashion industry increasingly focusing on modest wear, Indonesia is establishing itself as a leading player in the global modest fashion market. The country’s unique approach, which blends traditional elements with modern design, is attracting international attention, potentially turning Indonesia into a hub for modest fashion worldwide.

The expansion of the hijab fashion market is driving economic growth in Indonesia. As demand for modest clothing rises, more jobs are being created in design, manufacturing, retail, and marketing. This growth is not only benefiting the fashion industry but also supporting local communities and small businesses.

Challenges Faced by Non-Muslim Designers in Hijab Fashion

While the involvement of non-Muslim designers in hijab fashion brings many benefits, it also comes with challenges:

Non-Muslim designers must approach hijab fashion with respect and understanding. They need to be aware of the cultural and religious significance of the hijab and ensure that their designs align with Islamic principles of modesty. This requires careful consideration to avoid any missteps that could offend the Muslim community.

Non-Muslim designers may face skepticism from some consumers who question the authenticity of their involvement in hijab fashion. To build trust, designers need to engage with the Muslim community, seek feedback, and collaborate with Muslim influencers or consultants who can offer insights into what modest fashion customers value.

As hijab fashion continues to evolve in Indonesia, the trend shows no signs of slowing down. Here are some potential future developments:

With sustainability becoming a key concern in the fashion industry, there is likely to be a growing demand for eco-friendly and ethically made hijab fashion. Non-Muslim designers who prioritize sustainable practices can appeal to conscious consumers who want stylish yet responsible fashion choices.

Advancements in fashion technology could lead to the development of functional hijab clothing, such as moisture-wicking fabrics for hot climates or UV-protective materials. These innovations could add practical benefits to modest wear, making it more appealing to a wider audience.

As Indonesia continues to position itself as a leader in modest fashion, there is significant potential for local designers to expand their reach internationally. Hijab fashion trends originating from Indonesia could influence the global market, setting the stage for modest fashion to become a major segment in the worldwide fashion industry.

Hijab fashion in Indonesia has grown into a powerful trend that goes beyond religious boundaries. The involvement of non-Muslim designers is helping to shape a more inclusive fashion industry where modest wear is celebrated as a versatile and stylish option for everyone. By embracing hijab fashion, these designers are tapping into a growing market and contributing to a cultural shift that promotes diversity and respect.

As hijab fashion continues to draw attention in Indonesia and beyond, it’s clear that the trend is here to stay—and it’s reshaping the future of fashion in exciting ways.