How Can Halal Brands Adapt to the Changing Needs of Gen Z?

The growth of Halal brands has been rapid in recent years, but with the emergence of a new generation of Muslim consumers, it is important for these brands to adapt to the changing needs of Gen Z. This demographic, made up of individuals born between 1997 and 2012, has different values, beliefs, and expectations compared to previous generations, and understanding these differences is crucial for the success of Halal brands. In this article, we will explore the key ways that Halal brands can adapt to the changing needs of Gen Z Muslims.

How Can Halal Brands Adjust Their Marketing Strategies for Generation Muslims?

Halal brands have to adjust their marketing strategies so that their product and service offerings make sense to “Gen Z”. They need to quickly figure out how these teens and young adults think and behave, what their shopping habits are, and how they can be persuaded to buy products and services these brands offer.

Understand Gen Z’s Expectations and Values

Gen Z values transparency, authenticity, and sustainability in the products they consume. They care for social and environmental issues. They want to know exactly what is in their food, how it is made, and how it affects the environment. This demographic also places a high value on personalization and uniqueness and is more likely to spend money on experiences rather than material possessions.

Their lives have been shaped by the aftershocks of the global financial crisis, the Covid-19 pandemic, and the war in Ukraine. Halal brands need to align with the values and beliefs of Gen Z consumers to build a loyal following.

Embrace Technology and Innovation

Gen Z is a digital-native generation, and they demand convenience and efficiency in all aspects of their lives. Halal brands that can leverage technology to improve their online presence and provide a seamless customer experience will be better positioned to connect with Gen Z consumers. Additionally, technology can be used to improve supply chain management and ensure the authenticity and transparency of Halal products.

Meet the Demand for Healthy and Convenient Options

Gen Z places a high value on health and wellness, and they are looking for natural and organic products that meet their health and wellness needs. Halal brands that can provide portable and convenient options for on-the-go snacking will be well-received by Gen Z consumers. Additionally, offering products that are free from harmful additives and preservatives will further appeal to this health-conscious demographic.

Provide Personalized Experiences

Gen Z values experiences over material possessions, and they want brands to offer personalized experiences that are tailored to their individual needs and interests. Halal brands can offer personalized events and workshops, and personalize the brand experience for Gen Z customers to establish a strong connection with this demographic.

In conclusion, Halal brands that can adapt to the changing needs of Gen Z will be better positioned to thrive in today’s market. By understanding the values and expectations of this demographic, embracing technology and innovation, providing personalized experiences, and meeting the demand for healthy and convenient options, Halal brands can connect with Gen Z consumers in a meaningful way and establish a loyal following. With the right strategy, Halal brands can position themselves as leaders in the industry and ensure long-term success.