Indomie Named 2024 Global Halal Brand for Meeting All Standards

In a significant win for Indonesia’s beloved instant noodle brand, Indomie, PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) was recently awarded the prestigious title of Global Halal Brand 2024 in the instant noodle category. This recognition, awarded by IHATEC Marketing Research, highlights the importance of halal-certified products in today’s diverse food markets. For many consumers, Indomie represents not only convenience and taste but also the assurance of a halal-certified product that aligns with their dietary values.

This award underscores the influence of halal-certified brands worldwide, especially in categories like food, cosmetics, and beverages. Indomie, with its strong presence in over 90 countries, demonstrates how a brand can become a symbol of trust, quality, and culinary delight across various cultures and continents.

The Top Halal Award

The Top Halal Award, established by IHATEC Marketing Research, is designed to recognize and inspire companies that prioritize halal quality. IHATEC conducts one of the most comprehensive global surveys, ranking brands based on their dedication to halal standards and their impact on global markets. The award honors those who excel in halal product categories like instant noodles, candy, coffee, nuts, cafes, and cosmetics.

As IHATEC’s Director, Evrin Lutfika, noted, the aim is to inspire brands to see halal certification not merely as a regulatory necessity but as a unique selling point that builds consumer trust and fosters loyalty. “Through the Top Halal Award, we aim to encourage brands to make halal standards their core strength, helping consumers make reliable choices in the global market,” said Lutfika. For brands like Indomie, this certification provides a strong foundation for both regional and international growth.

Indomie’s Journey

Agus Suprapta, Chairman of the Indofood Group Halal Secretariat, proudly accepted the award on behalf of Indomie, noting that it represents the love and loyalty of Indomie fans across the world. “This award encourages us to continue innovating and delivering the best halal products to consumers globally,” he said. Indomie has become a favorite not only in Indonesia but in regions as diverse as West Africa, the Middle East, Europe, and the Americas.

From humble beginnings in Indonesia, Indomie’s journey to becoming a household name worldwide is a testament to the power of culinary globalization and cultural appeal. Known for its variety of flavors—from the classic “Mi Goreng” to region-specific options like the “Indomie Jollof” flavor in Nigeria—Indomie has successfully adapted to local tastes and gained significant traction globally.

Why Halal Certification Matters

The halal certification that Indomie holds is not only a religious assurance but also a mark of quality and ethical practices. Halal certification ensures that products meet specific standards from sourcing to production, which promotes transparency and appeals to consumers beyond the Muslim community. As halal products gain popularity worldwide, more consumers are associating halal with health, ethical sourcing, and quality.

In many parts of the world, particularly in Muslim-majority regions, halal certification is mandatory for food products. However, halal-certified products are increasingly appealing to non-Muslim consumers who value high standards of production and quality assurance. According to research from the State of the Global Islamic Economy, the halal food sector is projected to reach a market size of $1.9 trillion by 2024, driven by both Muslim and non-Muslim consumers.

For companies like PT Indofood, the commitment to halal standards has led to the establishment of rigorous procedures to ensure that products meet the halal requirements of the Indonesian Ulema Council (MUI). Indofood has earned a Halal Certificate and enforces a Halal Product Guarantee System that covers every aspect of production, from ingredient sourcing to packaging and distribution.

How the IHATEC Survey Reflects Global Trends

The Top Halal Award 2024 survey by IHATEC drew responses from consumers in 27 countries outside Indonesia, reaching regions as diverse as Asia, Europe, North America, South America, Africa, and Oceania. This global outreach included 12 countries in Asia, eight in Europe, and markets as far as the United States, Brazil, Australia, New Zealand, Nigeria, and South Africa.

The survey evaluated two main components: brand reputation and halal integrity. In terms of branding, it assessed halal brand awareness, recent purchase behavior, and future purchase intent among consumers. The halal integrity aspect measured the level of consumer trust in the halal certification of products they had recently purchased.

Indomie’s Worldwide Appeal

Indomie’s broad international reach demonstrates the brand’s adaptability and popularity across cultural borders. Here’s a look at its influence in different regions:

Africa

In Africa, particularly in Nigeria, Indomie is more than just a noodle brand; it has become a cultural icon. Nigeria is Indomie’s largest market outside of Indonesia, and the brand has even tailored flavors like “Indomie Jollof” to cater to local preferences. For many Nigerians, Indomie is an essential part of their diet, and the brand’s halal certification further enhances its appeal among the country’s large Muslim population.

The Middle East

In the Middle East, where halal certification is crucial, Indomie’s popularity has soared. The convenience and quality associated with Indomie make it a top choice for quick, halal-friendly meals. Countries like Saudi Arabia, the UAE, and Egypt have embraced the brand, with the “Mi Goreng” flavor being particularly popular among consumers.

Europe and North America

In Western countries, including the United States and various European nations, Indomie is embraced by a multicultural audience. Muslim communities in these regions find comfort in a halal-certified product that reminds them of home, while non-Muslim consumers are drawn to Indomie for its unique flavors and affordability. Supermarkets in major cities across Europe and North America frequently stock Indomie, and online sales have made it accessible even in remote areas.

Indomie’s Global Success

The halal certification behind Indomie is a powerful factor in its appeal, especially as consumers become more conscious of their dietary choices. Halal certification encompasses various ethical and quality standards that resonate with health-conscious and environmentally aware consumers. For example, the prohibition of harmful additives and animal by-products in halal-certified products aligns with global trends favoring natural and ethically sourced ingredients.

For Muslims around the world, halal certification guarantees that a product adheres to Islamic dietary laws, which cover not just food preparation but also sourcing, handling, and packaging. Brands like Indomie, which strictly follow halal guidelines, have an edge in markets where halal products are essential.

The Demand for Halal Products

Halal certification is no longer confined to food products alone. Many sectors, including cosmetics, pharmaceuticals, and personal care, are embracing halal standards to meet the rising demand for ethical and religiously compliant products. For instance, halal-certified skincare and cosmetics are seeing a surge in popularity in countries like Malaysia and the UAE. This trend mirrors the growth seen in the halal food sector and reinforces the idea that halal certification is a trusted symbol of quality and ethical production.

Indomie’s Role

According to industry reports, the global halal food market is projected to grow at a compound annual growth rate (CAGR) of 6.5%, reaching nearly $2 trillion by the end of the decade. This rapid growth is fueled by the increasing Muslim population worldwide and rising awareness of halal standards among non-Muslim consumers. Indomie’s consistent commitment to halal compliance positions it to capitalize on this growth, especially in emerging halal markets.

Indomie’s contribution to the halal food market reflects its pioneering approach to meeting both traditional and modern consumer needs. By continuously innovating with flavors that cater to diverse tastes while ensuring halal compliance, Indomie demonstrates that halal products can be both high-quality and widely popular.

A Future of Growth

Looking ahead, Indomie plans to expand its global footprint by introducing new flavors and developing partnerships that allow it to enter previously untapped markets. As more consumers worldwide recognize the value of halal certification, Indofood’s focus on halal standards ensures that Indomie remains a trusted choice. Indofood CBP has hinted at plans to launch additional flavors that align with local cuisines, particularly in regions where halal certification is essential.

Indomie’s Legacy

The Global Halal Brand 2024 award is more than just an accolade; it is a testament to Indomie’s dedication to quality, innovation, and halal integrity. For PT Indofood CBP Sukses Makmur Tbk, this recognition strengthens its position in the halal-certified food industry and inspires further commitment to halal standards. As the brand continues to expand, its legacy of halal quality will resonate with new generations of consumers.

Indomie’s journey from a small noodle brand in Indonesia to a global phenomenon is a success story that speaks to the power of halal-certified products in an increasingly diverse food landscape. The brand’s dedication to high standards of halal compliance and cultural inclusivity has made it a trusted choice across continents. With its commitment to innovation and expansion, Indomie is set to continue shaping the global halal food market, bringing authentic flavors and halal assurance to tables worldwide.