Japanese Halal Skincare To Be Marketed Globally

TOKYO —PBJ Inc is releasing a line of halal-certified skincare products, “Momo Hime,” approved by the Japan Islamic Trust, on March 3 in Japan and abroad.

Having the 80 years of experience running a fruit and vegetable retailer, PBJ has for many years focused on the effects of the peach for health and beauty. “Momo Hime,” which means Peach Princess, features a soothing peach aroma. PBJ said it will make women feel relaxed as the peach extract maximizes its moisturizing and antibacterial effects.

The idea of developing halal skincare products came from the experience of the company’s representative, Mieko Kobayashi. While she lived in several countries, she knew that many Muslim women wanted to use Japanese cosmetics at a reasonable price and, more importantly, those should be halal-certified.

All “Momo Hime” products are free from pork and alcohol-derived ingredients, which are prohibited in Islam. The factory complies strictly with the Pharmaceutical Affairs Law, the Product Liability Law, the GMP standard, and ISO 9001 in Japan. In addition, all products, including their containers and packaging boxes, are 100% made in Japan.

“Momo Hime” is launched with three skincare products, and more lineups will be added this year.

Peach Foaming Face Wash (100g) 1,780 yen
Peach Moisture Lotion (150ml) 1,980 yen
Peach Moisture Gel Cream (30g) 1,980 yen
(the prices exclude consumption tax)

The purchase can be made through PBJ’s website (Japanese/English) and at Muslim-friendly beauty salons and stores. The expansion of the retail outlet to hotels, duty-free shops, and souvenir stores to target inbound tourists is also in the works, with exports to Singapore, Thailand, and Middle Eastern countries to be added in the near future.

Originally published on www.japantoday.com