Maldivians Call for Boycott of Companies Profiting from Palestinian Genocide

In recent months, Maldivians have intensified their protests, taking to the streets to demand a boycott of companies like KFC and Pizza Hut. These protests are part of a larger, global movement aimed at holding businesses accountable for their perceived support of the genocide of Palestinians. By targeting well-known brands with widespread international reach, the protestors aim to raise awareness and encourage ethical consumer choices, reflecting a growing trend of activism against companies implicated in the ongoing conflict in Gaza.

Protests in Malé about Boycott of Companies

On Friday evening, the youth-led protests were staged outside the famous KFC outlet on Ameenee Magu in Malé City, as well as a nearby Pizza Hut. Demonstrators called for a boycott of companies profiting from the genocide in Palestine, echoing a global sentiment against such businesses.

A Global Movement

This protest is part of a larger trend seen across various Muslim-majority countries. For instance, in Malaysia, over 100 KFC outlets have been temporarily closed due to a persistent boycott movement. QSR Brands, which operates KFC and Pizza Hut in Malaysia, cited “challenging economic conditions” as the reason for these closures​.

Youth Activism

The protests in the Maldives have been particularly driven by the youth community. Over the past few months, they have organized numerous rallies, demanding a ceasefire in Gaza and condemning the continuous attacks by Israel. The protestors emphasize that support for Palestine should not wane, urging their fellow citizens to stand in solidarity with their “brothers and sisters in Palestine.”

Boycott, Divestment, Sanctions (BDS) Movement

The BDS movement has been instrumental in these global boycotts. Companies like Puma, Pizza Hut, and KFC have been targeted for their perceived complicity in the genocide of Palestinians. The BDS movement continues to gain traction worldwide, with individuals and groups calling for boycotts of products from these companies.

Impact on Global Brands

The economic impact of these boycotts is significant. Brands like KFC, McDonald’s, and Starbucks have reported considerable losses in regions where boycotts are active. McDonald’s, for example, had to take direct control of its franchises in Israel after facing backlash for donating meals to the Israeli military​ (The New Arab).

Call for Continuous Action

Maldivian protestors have made it clear that their demonstrations will continue until there is a tangible boycott of these companies. They are calling on the public to avoid funding genocide by refusing to purchase from these brands. The persistent protests highlight the unwavering commitment of Maldivians to the Palestinian cause.

Broader Context

Since the conflict escalated on October 7, 2023, with Hamas launching a military operation in response to violations at the Al Aqsa Mosque, the death toll has exceeded 37,000, predominantly among Palestinians. This tragic situation has fueled global protests and boycott movements, with people demanding justice and an end to the violence.

The call for a boycott of companies profiting from the genocide of Palestinians is a powerful expression of solidarity from Maldivians. As part of a global movement, these protests underscore the importance of ethical consumerism and the impact of collective action. The youth-driven protests in Malé are a testament to the enduring fight for justice and human rights in Palestine.