The Malaysia External Trade Development Corporation (MATRADE) is set to host one of the year’s most anticipated global trade events—the International Sourcing Programme (INSP) in conjunction with the Malaysia International Halal Showcase (MIHAS) 2024. Scheduled to occur both virtually and in person, INSP MIHAS 2024 promises to be a landmark event for international business networking, showcasing Malaysia’s diverse range of industries and fostering significant global trade opportunities.
A Global Convergence of Buyers through INSP MIHAS 2024
INSP MIHAS 2024 is gearing up to attract a distinguished lineup of international buyers from around the globe. According to YBhg. Datuk Mohd Mustafa Abdul Aziz, MATRADE’s Chief Executive Officer, the event will host a minimum of 250 international buyers, including 20 premium buyers from approximately 40 countries. This impressive assembly of global trade leaders includes representatives from major hypermarkets and retailers across key markets such as the USA, India, the UK, Taiwan, Hong Kong, Kazakhstan, and Uzbekistan. Collectively, these buyers generated over USD 60 billion in revenue in 2023, reflecting their significant influence and the potential impact of their participation in INSP MIHAS 2024.
The involvement of such high-profile buyers is expected to drive substantial economic benefits for Malaysia. Datuk Mohd Mustafa highlighted that the event is anticipated to generate a potential sourcing value exceeding RM1 billion. This influx of international business is poised to support Malaysian exporters, enhance their market reach, and create new job opportunities, thereby reinforcing Malaysia’s position as a key player in the global trade landscape.
Facilitating Business Connections Through Extensive Matching Sessions
A cornerstone of INSP MIHAS 2024 is its comprehensive business matching program. The event is set to facilitate around 2,500 business matching sessions, providing a robust platform for Malaysian businesses to connect with international buyers, forge new partnerships, and explore fresh market opportunities. These sessions are designed to help local businesses navigate the complexities of global trade, identify potential partners, and negotiate deals that could drive their growth and expansion.
The program will spotlight Malaysia’s expertise across 20 diverse sectors, including agricultural produce, apparel, beverages, food ingredients, pharmaceuticals, and more. By showcasing these sectors, INSP MIHAS 2024 aims to demonstrate Malaysia’s industrial capabilities and attract global interest in its products and services. This broad sectoral focus will offer attendees a comprehensive view of Malaysia’s economic strengths and innovative offerings.
Hybrid Format for Enhanced Accessibility
INSP MIHAS 2024 will be conducted in a hybrid format, combining virtual and physical participation to accommodate a wide range of stakeholders. The virtual sessions will run from February 15 to November 30, 2024, providing flexibility for international buyers and participants who may not be able to attend in person. This virtual component is designed to ensure broad accessibility and engagement, allowing participants to connect with potential partners and explore opportunities remotely.
The physical sessions of the event will take place on September 18, 2024, at Menara MATRADE, coinciding with MIHAS 2024, which is scheduled from September 17 to 20, 2024, at the Malaysia International Trade Exhibition Centre (MITEC). This hybrid approach aims to maximize participation and engagement, offering a dynamic platform for business interactions and networking.
Diverse Exhibitions and Networking Opportunities
In addition to the business matching sessions, INSP MIHAS 2024 will feature a wide array of exhibitions and networking opportunities. The event will showcase a variety of products and services from Malaysian businesses, providing an excellent opportunity for buyers to explore new offerings and engage with local suppliers. This comprehensive showcase will include displays of innovative products, cutting-edge technologies, and traditional goods, reflecting Malaysia’s diverse industrial landscape.
The event will also include various networking sessions, seminars, and workshops designed to facilitate knowledge-sharing and collaboration. These activities will provide valuable insights into market trends, industry developments, and trade practices, further enhancing the value of INSP MIHAS 2024 for all participants.
Highlighting Malaysia’s Economic and Trade Strengths
INSP MIHAS 2024 represents a significant opportunity for Malaysia to highlight its economic and trade strengths on the global stage. The event will underscore Malaysia’s role as a key player in the international market, showcasing its diverse industrial capabilities and fostering meaningful connections with global buyers. By leveraging its strengths in various sectors, Malaysia aims to attract international investment, boost export growth, and drive economic development.
For those interested in participating in INSP MIHAS 2024, registration details and additional information are available on the MIHAS website. Participants can also contact the INSP MIHAS Secretariat directly at inspmihas@matrade.gov.my for inquiries and support. The registration process is designed to be straightforward, ensuring that businesses and buyers can easily secure their participation and take full advantage of the event’s opportunities.
INSP MIHAS 2024 is set to be a landmark event in the global trade calendar, bringing together prominent international buyers and Malaysian businesses in a dynamic and engaging format. With its focus on facilitating meaningful business connections and showcasing Malaysia’s diverse industries, the event promises to drive significant economic benefits and foster new global partnerships. As MATRADE continues to champion Malaysia’s role in the international market, INSP MIHAS 2024 stands as a testament to the country’s growing influence and the strength of its business community.
By combining virtual and physical participation, extensive business matching sessions, and a comprehensive showcase of Malaysia’s industrial capabilities, INSP MIHAS 2024 is poised to deliver an impactful experience for all participants. The event will pave the way for future growth and collaboration in the global marketplace, reinforcing Malaysia’s position as a key player in international trade.
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