Melaka Aims to Attract 50,000 Visitors for MIHF 2024 Event

Melaka, Malaysia is preparing for an influx of visitors as it gets ready to host the highly anticipated Melaka International Halal Festival 2024 (MIHF 2024). The festival, which runs from December 19 to December 22, 2024, is expected to attract over 50,000 local and international visitors. This landmark event is part of Melaka’s broader vision to position itself as a premier international halal hub and a global leader in halal tourism.

Organized by the State Education, Higher Education, and Religious Affairs Committee, MIHF 2024 aims to showcase Melaka’s growing influence in the halal industry. From live cooking demonstrations to exhibitions of halal-certified products, this four-day event promises to be an immersive experience for visitors, industry players, and businesses alike.

What is MIHF 2024?

The Melaka International Halal Festival 2024 (MIHF 2024) is a multi-faceted event dedicated to promoting halal products, services, and tourism in Melaka. The festival aims to connect businesses, consumers, and international halal industry leaders under one roof. The event offers opportunities for networking, learning, and trade collaborations, giving businesses a platform to showcase their halal products and services to a global audience.

Key Features of MIHF 2024:

• 300 Exhibitors from 19 Countries: Companies from ASEAN nations such as Indonesia, the Philippines, Singapore, and Vietnam will be among the participants.

• Halal Product Exhibitions: Showcase of food, cosmetics, fashion, and lifestyle products from leading halal brands.

• Live Cooking Demonstrations: Culinary experts will demonstrate how to prepare halal-certified dishes using innovative methods.

• Entrepreneurship and Advisory Services: Local entrepreneurs will have access to business advisory services, including guidance on halal certification.

Key Takeaway: MIHF 2024 is more than just an exhibition; it’s a platform for growth, learning, and global exposure for halal businesses.

Why MIHF 2024 Matters for the Halal Industry

The global halal industry is projected to exceed USD 3 trillion by 2026, with sectors like food, cosmetics, pharmaceuticals, and fashion experiencing rapid growth. MIHF 2024 aims to capitalize on this momentum by providing businesses with an international stage to showcase their products and services.

For Melaka, this event is part of its strategy to position itself as a global halal hub. By showcasing its halal-certified products and tourism offerings, Melaka seeks to attract international buyers, investors, and tourists.

Key Industry Insights:

1. Global Demand for Halal Products: The demand for halal products is rising, driven by increased awareness of halal standards among both Muslim and non-Muslim consumers.

2. Rising Role of Halal Tourism: As Muslim-friendly travel options gain popularity, Melaka aims to position itself as a must-visit destination for Muslim travelers.

3. Melaka’s Strategic Position: With its rich historical heritage and Muslim-friendly facilities like halal-certified hotels and restaurants, Melaka is a natural fit for halal tourism.

Key Takeaway: MIHF 2024 plays a vital role in enhancing Melaka’s position in the multi-billion-dollar global halal industry.

Exhibitors at MIHF 2024

MIHF 2024 will bring together 300 exhibitors from 19 countries, representing a diverse range of halal sectors. This broad participation reflects the growing interest in halal products and services across the globe.

Countries Participating:

• ASEAN countries: Indonesia, Philippines, Singapore, and Vietnam

• Middle Eastern countries

• Local exhibitors from Malaysia’s leading halal brands

Products and Services on Display:

1. Food & Beverages: Halal-certified food products, including ready-to-eat meals, snacks, and beverages.

2. Fashion & Modest Wear: The latest trends in halal-certified clothing and modest fashion.

3. Cosmetics & Beauty Products: Ethical, halal-certified skincare, beauty, and personal care items.

4. Halal Lifestyle Products: Home decor, wellness products, and ethical consumer goods.

These exhibitions are designed to attract buyers, industry leaders, and general visitors, providing exhibitors with a chance to gain visibility and generate sales leads.

Key Takeaway: The presence of exhibitors from 19 countries enhances the event’s international appeal and attracts a wider audience.

Opportunities for Entrepreneurs and Local Businesses

For local entrepreneurs, MIHF 2024 offers a rare chance to showcase their halal-certified products to a global audience. The event provides a platform to network, access advisory services, and learn from industry leaders.

Advisory Services at MIHF 2024:

• Halal Certification Guidance: Advisory services on the process of obtaining halal certification for local businesses.

• Business Expansion Advice: Entrepreneurs will have access to experts who can offer advice on entering new markets.

• Workshops and Pocket Talks: Sessions covering the latest trends, regulations, and growth opportunities in the halal industry.

Key Takeaway: MIHF 2024 empowers local businesses with the tools, knowledge, and connections needed to expand their reach globally.

Attractions and Activities for Visitors

Visitors to MIHF 2024 will experience a wide range of engaging activities, ensuring there’s something for everyone. From product showcases to live cooking demonstrations, the event promises to be an educational and entertaining experience.

Exciting Activities at MIHF 2024:

1. Halal Cooking Shows: Culinary demonstrations by top chefs using halal-certified ingredients.

2. Entrepreneurship Seminars: Informative talks from industry experts on how to succeed in the halal market.

3. Product Launches & Promotions: Exclusive previews of new halal-certified products.

4. Cultural Experiences: Celebrate Melaka’s rich cultural heritage with live performances and traditional displays.

The event runs from 10 a.m. to 10 p.m. daily, giving visitors ample time to explore everything on offer.

Key Takeaway: MIHF 2024 offers an engaging experience for visitors, blending education, shopping, and cultural discovery.

MIHF 2024’s Role in Melaka’s Tourism Goals

MIHF 2024 isn’t just about business—it’s part of a broader effort to promote Melaka’s position as a halal tourism destination. The event is aligned with key tourism initiatives such as Visit Melaka Year 2024 and the celebration of World Tourism Day (WTD) 2025.

Why Halal Tourism Matters:

• Muslim Travel Market Growth: The Muslim travel market is one of the fastest-growing tourism segments, with Muslim travelers spending an estimated USD 220 billion annually.

• Melaka’s Muslim-Friendly Tourism: With halal-certified hotels, prayer facilities, and Muslim-friendly attractions, Melaka is well-equipped to attract international Muslim travelers.

By showcasing its tourism potential, MIHF 2024 is expected to drive growth in Melaka’s hospitality sector and enhance its reputation as a global halal tourism hub.

Key Takeaway: MIHF 2024 positions Melaka as a premier destination for halal tourism, aligning with broader tourism initiatives like Visit Melaka Year 2024.

Why MIHF 2024 is a Must-Attend Event

MIHF 2024 promises to be a transformative event for Melaka’s halal industry and tourism sector. From its focus on global trade to its alignment with halal tourism goals, the event offers unparalleled opportunities for businesses, entrepreneurs, and visitors alike.

With 50,000 visitors expected, 300 exhibitors from 19 countries, and a diverse lineup of activities, MIHF 2024 is set to become a landmark event in the global halal industry. Whether you’re a business owner, a tourist, or an investor, this is your chance to be part of Melaka’s journey to becoming a premier halal hub.

Don’t miss out on the opportunity to connect, learn, and grow at MIHF 2024.