The Middle East Organic and Natural Products Expo 2024 concluded with groundbreaking success, solidifying Dubai’s position as a leading global hub for the organic and natural products industry. In its 22nd edition, the Expo showcased remarkable growth, offering a platform where innovation, sustainability, and ethical living intersected. With a record number of exhibitors, visitors, and collaborative ventures, this year’s event highlighted the increasing importance of organic products in the Middle East and beyond.
Spanning several industries—food, beauty, wellness, agriculture, and more—the Expo brought together stakeholders from across the globe, reflecting a collective commitment to healthier lifestyles and sustainable practices.
A Record-Breaking Event
The numbers from the Middle East Organic and Natural Products Expo 2024 demonstrate its ever-expanding influence:
- 550+ exhibitors, an 80% increase from the previous year, with representation from over 50 countries.
- 15,200 trade visitors, marking a 25% rise compared to 2023.
- There was strong participation from Asia, Europe, and Africa, with key players showcasing cutting-edge innovations in organic and natural product development.
Shinu Pillai, Exhibition Director, expressed his excitement, stating:
“We are thrilled with this year’s success. The Expo has once again proven to be the most prominent platform for businesses and consumers committed to organic living. Together, we are shaping a healthier and more sustainable future.”
The event served as a gateway for businesses to explore new markets, connect with potential partners, and showcase their commitment to sustainability. The growth in participation underscores the rising demand for organic and natural products across the Middle East.
What sets the Expo apart is its ability to cater to various interests and industries. This year’s edition featured several themed pavilions and engaging activities, ensuring that every visitor left with valuable insights and memorable experiences.
Thematic Pavilions
The Expo was divided into thematic areas, making it easier for visitors to navigate and focus on their interests:
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Organic Super Kitchen: This live cooking demonstration zone showcased the versatility of organic ingredients. Chefs and culinary experts shared recipes, emphasizing the health benefits of organic food.
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Beauty Corner: With natural and organic beauty products gaining traction globally, this pavilion offered visitors the chance to explore skincare and cosmetics brands aligned with sustainable practices.
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Yoga Extravaganza: A wellness-focused zone where attendees participated in yoga sessions and learned about holistic health approaches.
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Fresh Produce: These areas highlighted the nutritional value and market potential of organic fruits, vegetables, and nutrient-dense superfoods.
Education at Its Core
The Middle East Organic and Natural Products Expo is not just a marketplace—it’s also an educational platform. This year’s event featured expert-led sessions that covered:
- The latest trends in sustainable agriculture.
- Innovations in organic certification and compliance.
- The potential of combining halal certification with organic standards.
- Strategies for scaling small organic businesses.
These sessions were tailored to empower industry stakeholders, from farmers and producers to retailers and distributors. Attendees gained valuable knowledge on how to adapt to evolving consumer preferences and regulatory landscapes.
Related: Plant-Based Foods Grow In Popularity In The Middle East
A Global Gathering
One of the defining aspects of the Expo is its global reach, with countries from across the world showcasing their unique contributions to the organic and natural products industry.
Sri Lanka’s Showcase
Sri Lanka’s pavilion, organized by the Sri Lanka Export Development Board (EDB), stood out as a hub of innovation and tradition. Sri Lanka’s natural spices, teas, and wellness products attracted significant attention from buyers and distributors.
“This year’s response has been overwhelming, reaffirming the growing global demand for organic products. We are excited to return next year with even more to offer,” said Vinoka Perera, Assistant Director of, the National Organic Control Unit at EDB.
Malaysia’s Collaboration
The Malaysia International Halal Showcase (MIHAS) debuted in Dubai as part of the Expo. Organized by MATRADE (Malaysia External Trade Development Corporation), MIHAS highlighted the synergy between halal and organic industries.
“Halal certification and organic standards align closely, as both emphasize ethical and sustainable practices. Through MIHAS, we were able to connect with the Middle East market and showcase Malaysia’s leadership in these sectors,” shared Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE.
India’s Agricultural Leadership
India, a key player in the organic market, showcased its strengths through the Agricultural and Processed Food Products Export Development Authority (APEDA). With its diverse range of organic grains, spices, and processed foods, India’s pavilion became a focal point for international buyers.
“By facilitating buyer-seller meetings, we created a platform for meaningful business connections, advancing India’s position as a global organic leader,” said Vinita Sudhanshu, General Manager at APEDA.
Uganda’s Aspiring Market
Uganda’s delegation focused on promoting its organic agricultural sector, which includes coffee, fresh produce, and other exports. The country’s representation emphasized the potential for African producers in the growing organic market.
“This platform has been instrumental in introducing Uganda’s organic products to new markets. We see immense growth potential,” remarked Hon. Lt. Col (Rtd) Bright Rwamirama, Uganda’s Minister of State for Animal Industry.
Dubai: A Strategic Host
Dubai’s role as a global trade hub and its strategic location between Asia, Europe, and Africa make it an ideal host for such a significant event. The city’s advanced infrastructure and government-backed sustainability initiatives further enhance its appeal.
Sustainability in the UAE
The UAE government’s proactive approach to environmental conservation and sustainability aligns perfectly with the goals of the Middle East Organic and Natural Products Expo. Recent initiatives include:
- Investments in sustainable agriculture and renewable energy.
- Programs to reduce food waste and carbon emissions.
- Policies supporting ethical and organic businesses.
These measures not only bolster the Expo’s success but also position Dubai as a global leader in sustainable development.
Organic Products in the Middle East
The Middle East organic market is expanding rapidly, driven by several factors:
Consumers are prioritizing health and wellness, particularly post-pandemic. Organic products are perceived as safer, cleaner, and better for long-term health.
With increasing awareness about climate change, consumers and businesses alike are turning to organic farming methods that minimize environmental impact.
Products that combine halal certification with organic standards have found a unique niche, catering to the ethical and dietary needs of the region’s Muslim population.
The organic and natural products industry in the Middle East is projected to reach $18.42 billion by 2030, creating immense opportunities for businesses.
For many first-time participants, the Expo was a transformative experience.
S&P Bioenergy Co., Ltd. from Thailand highlighted its success at the event.
“We received inquiries far beyond our expectations. This Expo has opened up new possibilities for our business,” said Patnaree Royruangpanich, Co-Founder and CMO.
Such testimonials underscore the Expo’s role in driving business growth and fostering international collaboration.
The Convergence of Halal Markets
One of the standout themes of the Expo was the merging of halal and organic industries. Both markets emphasize ethical, sustainable, and health-conscious practices, making their integration a natural fit.
“The collaboration between halal and organic sectors enriches the market, offering consumers a unique combination of ethics and health,” observed P Ravi, Director at Global Links Exhibition Organizers.
This synergy has the potential to drive significant growth, particularly in the Middle East, where consumer preferences align with these values.
Middle East Organic and Natural Products Expo 2025
Following the success of 2024, the organizers have already announced the dates for the 23rd Middle East Organic and Natural Products Expo. Scheduled for November 17–19, 2025, at the Dubai World Trade Centre, next year’s event promises to be even larger and more impactful.
With new themes, expanded pavilions, and additional international participants, the 2025 Expo aims to build on the momentum of this year’s success.
The Middle East Organic and Natural Products Expo 2024 was a resounding success, bringing together the best of innovation, sustainability, and collaboration. It served as a beacon for the organic and natural products industry, showcasing its potential to drive positive change globally.
As businesses and consumers increasingly embrace organic living, the Expo stands as a vital platform for fostering connections, sharing knowledge, and advancing sustainable practices. With its growing influence and commitment to excellence, the Expo is set to remain a cornerstone of the industry for years to come.
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