MIHAS 2022 Opens Its Doors to Trade Visitors

Kuala Lumpur, 9 September 2022 – Malaysia’s position as the world’s leading halal hub received a major boost as the Malaysia International Halal Showcase (MIHAS 2022) opened its doors physically and virtually to local and international trade visitors from 7-10 September 2022.

MIHAS is the world’s largest dedicated Halal trade fair and this year’s physical event will be held at the Malaysia International Trade and Exhibition Centre (MITEC) while the virtual show is accessible online at https://mihas-virtual.com.my/register/.

Apart from accessing the exhibitors, visitors to MIHAS are able to access strategic discourse on the latest trends in global trade and market opportunities. It happens through knowledge-sharing sessions lined-up under the MIHAS 2022 Knowledge Hub component. It was organized in conjunction with the exhibition, on 7 September 2022.

“Providing a platform for discourse and knowledge sharing is just as important as providing a platform for businesses to network. Our goal for the Knowledge Hub sessions is to support every exporter’s next market expansion decision with reliable information from experienced market leaders.

We believe this is key to helping the nation move closer to its expected export target of RM1.25 trillion for 2025 as outlined in the 12th Malaysia Plan,” said MATRADE CEO, Datuk Mohd Mustafa Abdul Aziz.

1,000 participants attended the Knowledge Hub sessions. The sessions are conducted physically at MITEC and virtually on the MIHAS 2022 microsite.

MIHAS Sessions

Above all the discussions during the sessions among others centered around equipping exporters with market-specific regulations. The potential bright spots in the key Halal markets are Qatar, the United States of America, India, and Turkiye.

A total of five sessions are conducted with session one focused on the Qatar market. Coface Services (M) Sdn Bhd Country Manager, Agnes Chan moderates the session. Ansar Group of Companies, based in Qatar, and Malaysian-based Perak Duck Food Industries Sdn Bhd offered practical tips to exporters interested in this market. Malaysia’s exports to the Middle East grew by 50.9 percent to reach RM39.91 billion in 2021. In 2022, exports in the first seven months of increased by 53.7 percent totaling RM53.7 billion during this period.

Second Session

Muslim Coach Association of Malaysia (MCAM) Patron Advisor and Professor of Practice at Putra Business School hosted the second session. It happened at UPM, Dato’ Seri Rosman Mohamed titled ‘Jom Export Bersama MATRADE’ (Export With MATRADE). They focused on MATRADE’s promotion and development programs that benefit exporters. Some lent unique perspectives on their export journeys i.e., the experienced exporters which are One Tech (M) Sdn Bhd, Medic Pets (M) Sdn Bhd, and Ain Medicare Sdn Bhd.

Deloitte Consulting Malaysia Sdn Bhd Executive Director, Azhar Hussin facilitated discussions with US-based retail Giant Tawa Supermarkets Inc. They also discussed with Malaysian organic skincare pioneer, Tanamera Tropical Spa Sdn Bhd. The discussion offered participants an exclusive window into the thriving Halal bright spots in the USA. The halal market in the United States is estimated to grow by USD8.17 billion at a CAGR of five percent from 2019 to 2024.

Looking into a market closer to home, the fourth session unpacked the potential of India’s Halal industry.  Small and Medium Enterprises Association, National Chairman of International Trade, Datin Lorela Chia moderates the session. The panel comprising Reliance Retail Limited from India and Bodibasixs Manufacturing Sdn Bhd offered input on India’s market dynamics.

The Knowledge Hub sessions concluded with a look into the potential of the Turkiye market. Established specialty food distributor, Koza Gida, native to Turkiye, and Malaysian seafood wholesaler.

Platinum Marine Products Sdn Bhd offered critical points to exporters seeking to penetrate the market. Digital Halal ecosystem developer, Serunai Commerce Sdn Bhd Group CEO and Founder, Amnah Shaari moderates the discussion.

The 18th Malaysia International Halal Showcase is supported by the Malaysia Convention & Exhibition Bureau, an agency under the Ministry of Tourism, Arts and Culture Malaysia.

For more information on MIHAS 2022, visit www.mihas.com.my