The Malaysia International Halal Showcase (MIHAS) 2024 Export, held at the prestigious Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, continues to assert itself as the world’s largest halal trade exhibition. With a global reach that spans over 45 countries, MIHAS has become the cornerstone event for businesses eager to tap into the multi-trillion-dollar global halal market.
This year’s showcase has proven to be particularly significant for companies participating under the Selangor Pavilion, offering them the potential to not only promote their products but also expand their export reach significantly. One of the key figures leading this charge is Muhammad Syaril Showkat Ali, the General Manager of Halal International Selangor (HIS) Toyyiba Sdn Bhd, who emphasized the strategic importance of MIHAS for micro, small, and medium enterprises (MSMEs) in Selangor.
MIHAS 2024 Export: A Launchpad for SMEs
According to Syaril, MIHAS 2024 offers a golden opportunity for businesses in Selangor to expand their export potential. This year, seven companies have been brought under the Selangor Pavilion, spanning various sectors such as food and beverages, logistics and warehousing, and cosmetics. These companies are leveraging MIHAS to gain access to a global audience, including both buyers and distributors, which is a crucial step in scaling their operations.
“MIHAS is not just about promoting products; it’s about creating real opportunities for businesses, especially MSMEs, to scale globally,” Syaril remarked during the event. He pointed out that MIHAS is particularly effective in providing businesses with opportunities for business matching and engaging with potential partners, clients, and distributors from around the world.
Unlike other trade shows, MIHAS offers a unique combination of networking opportunities, knowledge-sharing sessions, and access to the latest innovations and trends in the halal industry. The platform has already proven instrumental in helping businesses from Selangor export their products internationally, and the 2024 edition of MIHAS is expected to push that envelope even further.
Halal Trade Expanding Globally
With the rising demand for halal-certified products globally, MIHAS has grown into a vital international platform for businesses looking to penetrate new markets. The global halal market, encompassing food, pharmaceuticals, cosmetics, finance, and more, is expected to reach $9.71 trillion by 2025. MIHAS acts as the perfect springboard for companies eager to capture a share of this rapidly expanding market.
This year, MIHAS introduced 14 new clusters, including sustainability and halal ingredient content, which aim to cater to evolving market needs and consumer preferences. Sustainability has become a key focus in the halal industry, aligning with broader global trends towards ethical consumption, responsible sourcing, and environmentally friendly practices.
Syaril further highlighted the potential for MIHAS 2024 to help Malaysian businesses explore new export avenues in markets like the Middle East, Europe, and Southeast Asia. One of the more exciting prospects for the companies under the Selangor Pavilion is their potential participation in Mihas@Dubai this coming November, which is a testament to MIHAS’s growing international presence. “This time, four entrepreneurs from our pavilion are set to participate in Mihas@Dubai, as MIHAS has now expanded its reach beyond Malaysia, offering more opportunities for our local businesses to grow on an international scale,” Syaril noted.
MIHAS 2024: Not Just an Exhibition, but a Knowledge Hub
MIHAS 2024 is more than just an exhibition; it’s a knowledge-sharing platform where businesses can gain critical insights into the latest halal trends, innovations, and certification processes. One of the focal points for this year’s event is the halal traceability system, which allows businesses to ensure the authenticity and integrity of halal products throughout the supply chain. This is especially important as global consumers become more conscious of the sources and processes behind the products they purchase.
In addition to business matching sessions and networking, MIHAS offers invaluable resources for businesses to stay informed about cutting-edge innovations in the halal industry. The showcase is expected to provide entrepreneurs and companies with up-to-date information on topics ranging from digital transformation in halal industries to advancements in halal certification and supply chain management.
The Role of Selhac 2024 in Halal Industry Advancement
One of the key highlights of the Selangor Pavilion’s participation at MIHAS 2024 is the promotion of the Selangor International Halal Conference (Selhac) 2024, which will run from October 16 to October 19. This conference, designed to complement the activities at MIHAS, is already attracting significant interest, with 80 percent of the booths sold. Selhac will primarily focus on halal certification processes, halal digital innovation, and enhancing the halal supply chain to ensure businesses stay competitive in an increasingly digital and globalized market.
Syaril mentioned that there are plans to eventually align Selhac with MIHAS, creating a more cohesive event that not only showcases products but also provides a robust platform for discussing the future of the halal industry. “In the future, we plan to hold Selhac alongside MIHAS to expand the market reach and cater to a broader audience,” he said.
Malaysia: A Global Leader in Halal Trade
Prime Minister Datuk Seri Anwar Ibrahim made a significant appearance at MIHAS 2024, where he officially opened the Selangor Pavilion. This further underscores the Malaysian government’s commitment to promoting the halal industry both domestically and internationally. Malaysia, with its strong halal certification system and thriving halal ecosystem, continues to be a global leader in halal trade, and MIHAS serves as a critical part of that leadership.
With over 40,000 trade visitors expected and 2,000 exhibition booths, including the Selangor Pavilion, MIHAS 2024 is undoubtedly a high-profile event attracting international attention. Exhibitors from 45 countries are participating this year, underscoring the global nature of the event and the increasing international interest in halal products and services.
MIHAS 2024: A Global Platform for Innovation and Growth
As the halal industry continues to grow and evolve, MIHAS has solidified its position as the premier platform for businesses to showcase their products, connect with potential partners, and explore new markets. The introduction of new clusters such as sustainability and halal ingredients highlights MIHAS’s commitment to staying ahead of industry trends and addressing the growing consumer demand for ethical and sustainable products.
With its comprehensive offerings and focus on promoting halal businesses from various sectors, MIHAS 2024 is set to be a transformative event for many companies, particularly those from Selangor. As businesses look to capitalize on the global halal market, events like MIHAS are indispensable in providing them with the tools, knowledge, and connections they need to succeed.
The Road Ahead: Expanding the Halal Trade Network
Looking ahead, the future of halal trade, both within Malaysia and globally, looks incredibly promising. MIHAS 2024 provides a platform for businesses to not only showcase their products but also to forge long-lasting partnerships that can lead to sustainable growth and expansion.
As MIHAS grows year by year, its role in the global halal industry becomes more significant. Whether it’s through promoting halal traceability, fostering digital innovation, or helping companies scale through export, MIHAS is truly shaping the future of halal trade on the global stage.
For businesses keen to expand their footprint in the lucrative halal market, MIHAS 2024 represents an unparalleled opportunity. With its vast array of resources, business matching sessions, and global audience, it’s clear that MIHAS is not just an exhibition but a vital hub for the future of halal trade.
Malaysia Ready To Become Global Leader in Halal Certification
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