The Selangor Pavilion’s participation in the Malaysia International Halal Showcase (MIHAS) 2024 has provided local entrepreneurs with an invaluable platform to expand their product markets internationally. With a focus on innovation and export readiness, the pavilion has enabled businesses to connect with potential buyers and increase their global presence, particularly in the thriving halal industry.
Boosting Market Reach Through MIHAS 2024 Selangor Pavilion
The Selangor Pavilion at MIHAS 2024 has not only amplified visibility for local entrepreneurs but also allowed them to elevate their brands to meet global demand. Entrepreneurs from various sectors, including food and beverages, cosmetics, and logistics, have found MIHAS to be an ideal stage to present their products to a diverse and international audience.
One shining example is Citra Kesom Sdn Bhd, a company led by Chief Executive Officer Yazra Nadia Yahaya. Yazra shared how her kombucha beverage brand, Boomchaz, has reached a new level of readiness for the export market after making significant improvements since her first participation in MIHAS. “Our product is four years old. During our first year at MIHAS, we were told our packaging wasn’t suited for export. This year, we introduced more export-friendly kombucha in packet and powder forms instead of bottles, which has attracted potential buyers from overseas.”
The global demand for health-conscious beverages, such as kombucha, continues to rise. As of 2024, the global kombucha market is expected to reach USD 8.5 billion by 2027, driven by consumers seeking healthier alternatives to sugary drinks. Boomchaz’s new packaging innovations place the company in a strong position to capture international interest, further enhancing its chances of entering foreign markets.
Expanding Global Reach: Selangor Entrepreneurs Step Up
Similarly, Mamarai Ventures Sdn Bhd, under the leadership of CEO Yussahril Ismail, has leveraged MIHAS 2024 Selangor to gain significant exposure to the export market. Yussahril’s company has made notable strides since its inception two years ago, successfully penetrating major domestic supermarket chains such as Mydin, ST Rosyam, and Aeon Big. Now, Mamarai Ventures is setting its sights on expanding beyond Malaysia’s borders.
“In conjunction with MIHAS, we have been studying the export market to further broaden our product reach,” Yussahril explained. “We aim to diversify our offerings, including frozen goods, to cater to various international segments.” The global halal food market, projected to grow at a compound annual growth rate (CAGR) of 6.8% by 2027, presents a lucrative opportunity for companies like Mamarai Ventures to capitalize on the increasing demand for halal-certified products globally.
Participation in international trade shows like MIHAS has provided Malaysian businesses with the tools and insights needed to meet international standards and consumer expectations. For entrepreneurs like Yussahril, the showcase has opened doors to understanding the complexities of the export market and allowed them to take concrete steps toward growing their business on a global scale.
Diverse Sectors Represented at Selangor Pavilion MIHAS 2024
The Selangor Pavilion at MIHAS 2024 featured seven local companies from a variety of industries, showcasing an impressive array of halal-certified products and services. The businesses represented at the pavilion spanned sectors such as food and beverages, logistics and warehousing, and cosmetics. By offering a diverse selection of high-quality products, the pavilion has attracted the attention of international buyers eager to tap into Malaysia’s growing halal industry.
Cosmetic brands, in particular, have gained significant traction in the global market, driven by the rising demand for halal-certified beauty products. The global halal cosmetics market is projected to reach USD 92.4 billion by 2028, and Selangor-based companies are well-positioned to benefit from this growing trend. Through their participation in MIHAS 2024, these companies have been able to highlight their commitment to producing safe, ethical, and high-quality products that appeal to both Muslim and non-Muslim consumers.
MIHAS 2024: A Global Halal Industry Powerhouse
Organized by the Malaysia External Trade Development Corporation (MATRADE), MIHAS 2024 is positioned as the world’s largest halal trade show, attracting more than 40,000 trade visitors from around the globe. With over 2,000 booths and exhibitors from 45 countries, the showcase offers unparalleled opportunities for networking, product launches, and business deals. The presence of the Selangor Pavilion at this global event further underscores the importance of local entrepreneurship in the global halal economy.
This year’s exhibition introduced 14 new clusters, including sustainability and halal content, reflecting the industry’s evolving needs. These clusters address the increasing global interest in eco-friendly, ethically sourced, and sustainable halal products. The halal sector is no longer limited to just food and beverages; it now extends to various industries like pharmaceuticals, fashion, and finance, each with a growing demand for halal certification.
Selangor’s active participation in MIHAS 2024 is especially notable given the state’s commitment to promoting local entrepreneurs and expanding their market reach through various trade and investment initiatives. The Selangor Pavilion exemplifies this by providing companies with a platform to showcase their products to a broader audience and forge valuable connections.
As MIHAS 2024 comes to a close, the focus shifts to what’s next for the entrepreneurs showcased at the Selangor Pavilion. With new business connections established and potential buyers on the horizon, these companies are well on their way to penetrating global markets. Entrepreneurs from Selangor are now equipped with the knowledge and tools needed to navigate the complex international market, giving them a competitive edge.
The success of these businesses at MIHAS 2024 highlights the critical role that trade shows play in fostering business growth, innovation, and international collaboration. As global demand for halal products continues to rise, local companies will need to remain adaptable and responsive to market needs. Events like MIHAS not only offer exposure but also provide actionable insights into how businesses can refine their products and strategies to succeed in the competitive global marketplace.
With the momentum gained from MIHAS 2024, Selangor entrepreneurs are well-positioned to achieve long-term growth, expanding their market presence beyond Malaysia’s borders and securing their place in the global halal industry.
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