MIHAS, the World’s Largest Halal Showcase to Debut in Dubai

In an exciting development for the global halal industry, Malaysia is poised to introduce its hallmark halal event, the Malaysia International Halal Showcase (MIHAS), to the Middle East, with its debut in the vibrant city of Dubai. This event marks a significant milestone, not only for Malaysia’s halal sector but also for the international community, as it brings together the best of the halal world in a region known for its rich cultural heritage and strategic economic position.

Scheduled to align with the Middle East Organic and Natural Product Expo at the Dubai World Trade Centre from November 18-20, 2024, MIHAS@Dubai is set to be a groundbreaking event. It’s akin to opening a treasure chest in the world of trade, where the jewels of Malaysia’s halal industry are displayed for the global market to admire and embrace.

Reezal Merican Naina Merican, the Chairman of the Malaysia External Trade Development Corporation (MATRADE), recently announced this strategic move. Underlining the significance of the UAE as a burgeoning global halal center, he highlighted the event’s role in further establishing MIHAS as a globally recognized trade show. It’s an opportunity to showcase Malaysia’s prowess and leadership in the halal domain on an international stage.

Imagine standing at the crossroads of innovation and tradition; this is where MIHAS@Dubai positions itself. With over 200 participants from small to large-scale companies expected, the event is a melting pot of opportunities for networking, learning, and trading in an array of Malaysian Halal products and services. This inclusion enriches the Dubai Organic Expo, adding a significant layer to its appeal as a hub for the Halal industry in the region.

P. Ravi, Director of GL Exhibitions and organizer of the Middle East Organic and Natural Products Expo, praised the collaboration, emphasizing how MIHAS will enhance the expo’s offerings. This partnership not only broadens the horizon for organic and natural products but also firmly establishes the expo as a comprehensive center for the halal industry in the Middle East.

Beyond Food: A Diverse Halal Ecosystem

While halal is often synonymous with food, MIHAS@Dubai aims to spotlight the extensive ecosystem that halal encompasses. From pharmaceuticals and medical devices to finance, modest fashion, personal care, cosmetics, green technologies, and even Muslim-friendly tourism, the showcase will provide a platform for diverse halal-compliant industries to thrive.

It’s akin to exploring a vast galaxy, where each star represents a different facet of the halal industry, shining brightly and illuminating paths to new markets and opportunities. This diversity not only highlights the economic potential of the halal market but also reflects the inclusive and comprehensive nature of halal principles in modern business practices.

A Story of Collaboration and Growth

The collaboration between MIHAS and the Middle East Organic and Natural Products Expo is a testament to the growing importance of sustainable, ethical, and halal-compliant products in today’s market. This partnership is not just a bridge between Malaysia and the Middle East but a gateway for businesses to access global markets.

As we look forward to MIHAS@Dubai, it’s clear that this event is more than just a trade show. It’s a narrative of growth, collaboration, and innovation. It’s a story of how Malaysian halal products and services are not just meeting the demands of the global market but are at the forefront of shaping a future where ethical and halal-compliant business practices are the norm.

So, mark your calendars for November 2024, as the world’s largest halal showcase makes its debut in Dubai. Whether you are a business owner, a consumer, or simply a curious observer, MIHAS@Dubai promises to be an enlightening experience, showcasing the best of what Malaysia’s halal industry has to offer to the world.