Malaysia Halal Expo Targets RM4mil as Event Begins

The Halal Expo Malaysia, renowned for its rich heritage and global leadership, continues to drive local businesses to greater heights, facilitating their entry into international markets. Malaysia has been at the forefront of promoting the halal economy, with a long-standing commitment to enhancing its halal ecosystem and turning it into a powerful global brand. This commitment is evident in initiatives such as the Malaysia International Halal Showcase (MIHAS) and the establishment of the Halal Industry Development Corporation (HDC). Both initiatives have played crucial roles in establishing Malaysia as a global halal hub, ensuring that local businesses can capitalize on the ever-expanding multi-trillion-dollar global halal market.

This year, all eyes are on Halal Expo Malaysia (MHE) 2023, a prestigious event running from Friday, September 1, to Sunday, September 3. Hosted at the Mines International Exhibition and Convention Centre, the expo serves as a beacon for the halal industry, showcasing a wide range of halal products and services to an eager audience. MHE2023 is a key milestone in Malaysia’s halal journey, offering both consumers and local businesses a deeper understanding of the halal market while providing a springboard for expanding their global footprint.

Halal Expo Malaysia

Malaysia’s halal industry is known for its world-class standards and is backed by robust certification processes that have earned it global recognition. The Malaysia Halal Expo plays a pivotal role in bolstering these efforts, further promoting the country as a halal leader. With global halal market estimates surpassing USD 2.3 trillion, Malaysia is well-positioned to harness this potential and lead by example, as demonstrated through events like MHE2023.

The theme of Halal Expo Malaysia 2023, “Empowering Local for Global Sustainability,” reflects Malaysia’s forward-thinking approach. The expo is designed not only to showcase halal products but also to emphasize the role local businesses can play in the sustainable development of the global halal market. As the world moves toward more sustainable business models, Malaysia’s halal industry is well-positioned to offer products and services that align with these values, creating an international demand for halal-certified, ethically sourced goods.

The event aims to highlight not only the products being showcased but also the services that come with them. From finance to tourism, e-commerce to fashion, Malaysia’s halal ecosystem is vast, and MHE2023 offers a window into the opportunities available in this growing market. The expo is a platform for businesses to demonstrate their capabilities and seek out new partnerships that could lead to further expansion abroad.

Empowering Local Entrepreneurs for Global Success

One of the key objectives of Halal Expo Malaysia is to empower local entrepreneurs. In today’s globalized world, halal businesses have a unique opportunity to expand beyond national borders. Malaysia’s government, through events like MHE2023, is ensuring that local entrepreneurs have the tools and resources they need to capitalize on the growing international demand for halal products. The expo is a vital part of Malaysia’s broader strategy to strengthen its local industries and boost its competitiveness on the world stage.

A staggering 123 companies and organizations are participating in Halal Expo Malaysia 2023, reflecting the diversity and inclusiveness of the halal industry. Exhibitors come from a broad range of sectors, including food and beverages, pharmaceuticals, education, cosmetics, e-commerce, tourism, banking, finance, and fashion. This diverse representation is a testament to how far the halal economy reaches, and it underscores the vast array of opportunities available for businesses looking to tap into this lucrative market.

Notably, both Muslim and non-Muslim exhibitors are taking part, highlighting the inclusive and far-reaching nature of the halal industry. Halal products and services have an appeal that transcends religious boundaries, with consumers across the globe increasingly seeking products that meet halal standards due to their perceived quality, cleanliness, and ethical production methods. This appeal is reflected in the wide range of sectors represented at MHE2023.

The Role of International Engagement

Selangor Domestic Trade and Cost of Living director Mohd Zuhairi Mat Radey, speaking on behalf of Deputy Minister Senator Fuziah Salleh during the expo’s inauguration, highlighted the importance of MHE2023 in inspiring local businesses. He urged local entrepreneurs to broaden their horizons, think globally, and seize opportunities to expand their operations beyond Malaysia.

Radey also emphasized that Halal Expo Malaysia serves as a critical platform for local businesses to engage with international players, form new partnerships, and explore untapped markets. With the global halal market continuing to grow, Malaysian businesses must take advantage of events like MHE2023 to establish themselves as major players in this competitive field.

International interest in Halal Expo Malaysia 2023 is strong, with over 40 business delegations from countries such as Indonesia, Myanmar, the Philippines, and Vietnam attending the event. These international attendees highlight the cross-border appeal of halal products and services and provide local businesses with invaluable opportunities for international collaborations. With a retail sales target of RM4 million set for the expo, the event offers local enterprises the chance to engage in business discussions that could lead to significant future growth.

A Celebration of Halal Services

MHE2023 is more than just a business expo; it is a celebration of the halal industry in all its forms. Visitors can expect a wide range of activities, including cooking demonstrations, makeup contests, and latte art showcases. These activities provide a fun and engaging way to experience the breadth of halal products on offer and cater to a diverse audience.

For families, Halal Expo Malaysia promises a memorable experience with attractions such as a giant inflatable playground and a petting zoo. The expo is designed to be a family-friendly event, ensuring that visitors of all ages can enjoy the wide array of activities on offer.

The participation of well-known brands such as Mustika Ratu, Subway, DPIM, Public Bank, Affin Bank, and Air Selangor further solidifies the expo’s status as a major event in Malaysia’s business calendar. These prominent brands serve as a testament to the strength of the halal industry and the immense potential it holds for future growth.

The Future of Malaysia’s Halal Industry

The global halal industry is expanding rapidly, with sectors such as food, finance, and fashion leading the way. Malaysia has been at the forefront of this growth, and events like Halal Expo Malaysia ensure that the country remains a key player in the global halal economy. With rising consumer demand for halal-certified products, particularly in Muslim-majority regions, the growth potential is immense.

In addition to food and beverages, the halal pharmaceutical and cosmetic sectors are also seeing significant growth. The demand for halal-certified products in these industries is driven by a growing awareness of the ethical and safety standards associated with halal certification. Malaysia is poised to lead the way in these emerging sectors, offering a range of high-quality, halal-certified products that meet the needs of consumers worldwide.

Halal Expo Malaysia 2023 is not just an exhibition; it is a powerful statement of Malaysia’s ongoing commitment to expanding its halal industry on the global stage. The expo provides local businesses with the tools, resources, and networking opportunities they need to thrive in the international market. With the global halal economy continuing to grow, Halal Expo Malaysia is a vital platform for showcasing the potential of Malaysia’s halal sector and ensuring its continued success in the years to come.

For more information about Malaysia’s role in the global halal industry, check out resources from the Halal Industry Development Corporation (HDC) and the Malaysia International Halal Showcase (MIHAS).