Neelofa Launches New Hijab Collection For Raya

As Ramadan approaches and Hari Raya is closing in, starlet cum entrepreneur Noor Neelofa Mohd Noor, fondly known as Neelofa, who was just listed on Forbes’ 30 Under 30 Asia 2017 list, is back with her line of hijab collection for Naelofar Hijab Raya 2017.

In a launch that took place in Mutiara Ballroom Royale Chulan Damansara yesterday for the number one headscarf brand in Malaysia, Naelofar Hijab, Neelofa revealed her 10 lovely hijab collections, which include their signature style – the instant and the semi-instant hijab – inspired by the beauty herself.

The collection aptly named ‘True Love’ has pieces individually named after love themes like ‘Sweetheart’, ‘Soulmate’ and ‘Eternity’. It will also feature four exclusive pieces under the ‘Love Edition’ collection (‘My Love’, ‘Dear Love’, ‘Darling Love’ and ‘Sayang Love’), – which will be worn by the actress during her Hari Raya telemovie ‘Suri Hati Mr Pilot Raya’ which will be aired on Astro Ria on the first day of the celebrations.

To add more character to the headscarves, the brand once again collaborates with famed Austrian crystal maker Swarovski for bejewelled pieces, making each one specially crafted with a touch of high-quality crystals.

In a 12-minute video shared on the brand’s Facebook page the same day as the launch, the love story plot starring co-star Miller Khan and directed by Isma, revealed six of the 10 hijab collections donned by the actress herself, while sending out the message of love at first sight – which is what the collection entails.

Although some may feel that the hijab collection this time around have an almost identical look and feel, there has been a couple of uplifts, especially with the length of the hijab which are slightly longer, covering a wider area of the chest, thus making it more suitable to be worn during prayers.

We bet many are excited to get their hands on the new collection and are already inspired by the many looks the actress exudes on stage as well as on screen with her wonderful pieces, and what better time in a build up for the upcoming festivities.

So, to all Naelofar Hijab fans and Neelofa supporters, you can add some love to your wardrobe to Hari Raya this year, as the headscarves go on sale starting today (May 17) at Naelofar Hijab boutique in Taman Tun Dr Ismail, Publika, as well as through other certified Naelofar Hijab stockists, with prices ranged between RM85 to RM89.

-Originally published on www.malaysiandigest.com