New Zealand Should Embrace Muslim Tourists

The Growing Muslim Travel Market

The Muslim travel market grows rapidly. Muslim travelers’ spending is predicted to reach $300 billion by 2026. Many countries are taking steps to cater to this demographic, including offering halal food options, prayer facilities, and Islamic-principle-based accommodations.

A Lucrative Market: With approximately 1.8 billion Muslims worldwide, catering to Muslim tourists presents a significant economic opportunity for New Zealand’s tourism industry.

Increased Diversity: Embracing Muslim tourists can help foster a more inclusive and diverse travel experience for all visitors, promoting understanding and respect among different cultures.

Related: Thailand Targets Wealthy Muslim Tourists

How New Zealand Can Cater to Muslim Tourists

Halal Food Options: Increasing the availability of halal food in restaurants, hotels, and attractions can help make New Zealand a more appealing destination for Muslim tourists.

Prayer Facilities: Providing prayer facilities in public spaces, and popular tourist sites can make Muslim travelers feel more comfortable.

Accommodation: New Zealand’s hospitality industry can attract more Muslim visitors by providing accommodation options that cater to their specific needs. These options may include hotels with gender-segregated swimming pools and spa facilities.

Education and Training: Encouraging tourism operators to learn about Muslim culture can help create a more inclusive environment for visitors.

Related: Local’s Guide to New Zealand

Success Stories from Muslim Tourists

Countries like Australia, Japan, and South Korea have successfully tapped into the Muslim travel market by adapting their tourism offerings. These countries have seen significant growth in Muslim tourist arrivals and spending, showcasing the potential benefits for New Zealand.

1. Australia: The country has seen a steady increase in Muslim tourists highlighting halal-friendly tourism options.
2. Japan: The country has launched a Muslim-friendly travel app leading to a rise in Muslim tourist arrivals.
3. South Korea: With halal-friendly restaurants and prayer facilities, South Korea has become an increasingly popular destination for these tourists.

Conclusion

Embracing Muslim tourists can benefit New Zealand by tapping into a lucrative market and fostering a more inclusive travel experience. Adapting tourism offerings to cater to Muslim travelers can strengthen NZ’s position as a premier travel destination and respect.