Premium Halal Australian Beef & Lamb Showcased at Gulfood 2025

Craving the world’s finest Halal beef and lamb? For 50 years, the Middle East has known the secret: Australian red meat. And at Gulfood 2025, Aussie Beef & Lamb (ABL) is back to showcase its premium offerings. Meat & Livestock Australia (MLA) is bringing its A-game to the region’s top food event, highlighting the unparalleled quality, strict Halal certification, and sustainable practices that make Australian beef and lamb so exceptional. This isn’t just about meat; it’s a culinary journey, a taste of Australia’s rich heritage, and a testament to generations of dedication to producing the very best.

Related: Australian Halal Red Meat Exports on the Rise in Malaysia

The Story Behind Premium Halal Australian Beef & Lamb

Australia’s global reputation for producing some of the world’s finest beef and lamb is built upon a foundation of multi-generational farming expertise, a pristine and unspoiled natural environment, and an unwavering commitment to quality at every stage. For centuries, Australian farmers have passed down their invaluable knowledge from one generation to the next, creating a proud and thriving meat and livestock industry deeply steeped in tradition. This time-honored expertise, combined with the integration of cutting-edge technology and the implementation of rigorous quality control measures, ensures that every single cut of Premium Halal Australian Beef & Lamb meets the highest international standards for taste, tenderness, and, of course, safety.

From the vast, lush pastures where animals graze freely and naturally, to the state-of-the-art processing facilities that adhere to the strictest hygiene standards, every step of the journey, from farm to table, is meticulously managed to deliver a product that is truly exceptional in every way. With 100% of Australian red meat exports to the MENA region certified Halal under the Australian Government Authorised Halal Program, Aussie Beef, and Lamb consistently exceeds not only regional regulatory standards but also the increasingly sophisticated and discerning expectations of consumers seeking ethically and religiously compliant products. This deep commitment to Halal certification is not merely a formality; it’s a genuine reflection of Australia’s profound respect for diverse cultural and religious sensitivities.

For consumers around the world seeking Premium Halal Australian Beef & Lamb, this rigorous certification provides the unequivocal assurance that the product they are purchasing meets the strictest Islamic dietary guidelines, giving them complete peace of mind. This unwavering dedication to Halal compliance is a crucial factor in Australia’s long-standing and continued success in the Middle Eastern market and other regions with significant Muslim populations.

Gulfood 2025: A Global Showcase of Innovation and Culinary Artistry

Gulfood 2025 promises to be a landmark event for Aussie Beef and Lamb, serving as a dynamic showcase for the sheer diversity and exceptional quality of its product offerings. Thirty-four leading Australian brands, representing the best of the industry, will exhibit under the prominent ABL banner, highlighting everything from prime cuts of beef and lamb, perfect for high-end restaurants and discerning consumers, to innovative and convenient Halal small, like those from Fettayleh, a well-deserved finalist for the prestigious Gulfood Innovation Awards 2025. Beyond the impressive product displays and tantalizing tasting sessions, Gulfood provides a crucial and invaluable opportunity for Australian producers to connect directly with regional and international retailers, wholesalers, and food service providers, forging vital new partnerships and further strengthening existing relationships that are essential for long-term growth and success.

This collaborative and mutually beneficial approach is essential for ensuring that Premium Halal Australian Beef & Lamb continues to meet the constantly evolving needs and preferences of the Middle Eastern market and other key export destinations. Andrew Cox, General Manager of International Markets at MLA, underscores the strategic and multifaceted importance of Gulfood: “Aussie Beef & Lamb as a brand is used to raise awareness of Australian red meat as a whole; it works in conjunction with individual commercial brands and their points of difference.”

Gulfood serves as a global stage, a prominent platform for ABL to showcase the unique and compelling attributes of Australian red meat, highlighting not only its superior and consistent quality and stringent Halal certification but also its commitment to environmentally sustainable production practices. It’s a platform for building and reinforcing brand awareness on a global scale, fostering vital partnerships with key players in the food industry, and solidifying and reinforcing Australia’s position as a leading and trusted supplier of Premium Halal Australian Beef & Lamb to markets around the world.

From Farm to Table: A Story of Sustainability and Ethical Practices

The exceptional and consistent quality of Premium Halal Australian Beef & Lamb is underpinned by a robust system of rigorous grading standards, environmentally sound and sustainable farming techniques, and an unwavering commitment to full and transparent traceability throughout the entire supply chain. Australian farmers are deeply and genuinely committed to environmental stewardship, recognizing that their livelihoods and the future of the industry depend on the long-term health and vitality of the land they manage. The Australian red meat industry is working towards ambitious and measurable sustainability goals, including achieving carbon neutrality by 2030, a testament to its commitment to environmental responsibility.

This dedication to sustainable practices, combined with the implementation of advanced food safety protocols and the maintenance of meticulous and transparent traceability systems, ensures that consumers, wherever they are in the world, can trust the origin, quality, and ethical production of every single cut of Premium Halal Australian Beef & Lamb. Whether it’s grass-fed beef, pasture-raised lamb, or grain-fed options, ABL offers a diverse and comprehensive range of choices to meet the diverse and evolving preferences of consumers. The Middle East continues to be a priority market for Australian red meat, characterized by a strong and growing appetite for high-quality, healthy, and Halal-certified protein.

As Bryony Hilless, Austrade General Manager for the Middle East, Africa & Pakistan, aptly notes, “Australia’s red meat cuts consistently stand out in the Middle East for exceptional quality, sustainability and reliability.” With a rapidly growing population and an increasing demand for premium, Halal-certified red meat, the Middle East represents a significant and strategically important opportunity for Australian producers to expand their reach and solidify their market share. The anticipated Australia-UAE Comprehensive Economic Partnership Agreement (CEPA) is expected to further strengthen trade ties between the two nations, making it even easier and more efficient for Premium Halal Australian Beef & Lamb to reach consumers in the region and beyond.

Showcasing the Versatility of Australian Red Meat

Live cooking demonstrations, led by renowned chefs, will undoubtedly be a major highlight of ABL’s presence at Gulfood 2025, drawing crowds and showcasing the culinary potential of Premium Halal Australian Beef & Lamb. MasterChef Tarek Ibrahim, a long-time and highly respected brand ambassador, will demonstrate the versatility and exquisite flavor of Premium Halal Australian Beef & Lamb through the preparation of innovative and mouth-watering recipes, inspiring both professional chefs and home cooks alike. These engaging demonstrations will offer visitors a firsthand taste of the superior texture, tenderness, and distinctive flavor that characterize Australian red meat, leaving a lasting impression. ABL’s continued and fruitful collaboration with D’Nata, the globally recognized airline catering specialists, will further emphasize the adaptability and culinary versatility of Australian red meat in a wide range of culinary applications, from fine dining to casual fare.

A high-profile industry roundtable, hosted by Andrew Cox and Jay Meek, General Manager of Trade for Austrade, will bring together key stakeholders from across the red meat industry to discuss the growing global demand for Australian red meat and explore exciting new opportunities for further collaboration and expansion. Representatives from leading UAE and international retailers, influential celebrity chefs, and Australian Ambassadors to the region will participate in this important and timely dialogue, fostering stronger partnerships, sharing valuable insights, and ensuring the continued and mutual success of Premium Halal Australian Beef & Lamb in the Middle Eastern market and other key export destinations.

The Aussie Beef & Lamb Promise: A Commitment to Quality and Traceability

The Aussie Beef & Lamb brand embodies a deep and unwavering commitment to quality assurance, the implementation of exceptional traceability standards, and the adoption of environmentally sound and sustainable farming practices. From the selection of animals with high marbling scores and optimal grazing conditions to the implementation of advanced food safety protocols and the maintenance of strict hygiene standards throughout the processing chain, every aspect of production is carefully and meticulously managed to deliver a product that is truly world-class in every respect. The brand’s strong focus on sustainability, animal welfare, and full and transparent traceability resonates deeply with consumers who are increasingly conscious of the environmental and ethical impact of their food choices. With chilled beef lasting up to 120 days thanks to advanced and innovative packing methods, Aussie Beef and Lamb ensures a reliable and consistent supply of Premium Halal Australian Beef & Lamb to the Middle East and other global markets.

Discover the Excellence of Premium Halal Beef & Lamb at Gulfood 2025

Gulfood 2025 provides a unique and invaluable opportunity to experience firsthand the exceptional quality, exquisite flavor, and unparalleled versatility of Premium Halal Australian Beef & Lamb. Visit the Aussie Beef and Lamb stand, conveniently located between Halls 3 and 4, to discover the diverse and exciting range of products on offer and learn more about sustainable farming practices and the meticulous quality control measures that underpin Australia’s well-deserved reputation as a world leader in red meat production. Connect directly with Australian producers, sample delectable dishes prepared by renowned chefs, and explore the exciting and diverse possibilities that Premium Halal Australian Beef & Lamb can bring to your table, whether you’re a professional chef, a food service provider, a retailer, or simply a discerning consumer looking for the very best. It’s more than just meat; it’s a culinary journey, a taste of Australia’s unwavering passion for quality, a celebration of time-honored tradition, and a testament to its commitment to innovation and sustainability. It’s a taste of Australia shared with the world.