The SAUDI FOOD SHOW is the first to be launched under the joint venture between KAOUN International, the global events organizing company of the Dubai World Trade Centre( DWTC) and organizer of the world’s largest and most influential food trade event GULFOOD, and dmg events, a wholly- possessed attachment of the Daily Mail and General Trust plc( DMGT).
Over 28 times, GULFOOD has cultivated the credibility, fidelity, recognition, and support of the global food and libation sector through an unvarying commitment to delivering real global business issues and special trade deals for participants. The most significant orders are transacted at GULFOOD annually for the global food trade. The GULFOOD portfolio caters to the entire value chain and is the most trusted event brand in the world’s F&B community.
Organizers roll out an immediate expansion plan for KSA’s most significant food event.
With the massive demand for this first cooperative edition, KAOUN International and dmg events are publicizing the immediate expansion of the initial format, with new hall structures to accommodate F&B exhibits from various countries. This provides the KSA assiduity and an uncompromised diversity of suppliers and products.
THE SAUDI FOOD SHOW 2024 has become the largest and most significant sourcing event in Saudi Arabia.
Trixie LohMirmand, CEO of KAOUN International, reflected, “With similar huge growth openings, now is the time to be a part of Saudi Arabia’s food and libation request, and we’re incredibly proud to be developing into new requests and furnishing further access for our global F&B community. The early sell-out success of the initial Saudi Food Show is an incarnation of this trust, unleashing significant business openings in transnational requests for those people who have followed the Gulfood brand. We’re excited by the unreserved support in, and success of, our new event, and as demanded by our guests internationally, we’re agitated to be launching new products into the expanding Saudi request soon”.
“Our guests have come to calculate on us as married and reliable, which puts palpable marketable issues frontal and center for them,” continued LohMirmand. Matt Denton, President of dmg events, reflected,
“Having operated in the Kingdom for over a decade, dmg has established the leading portfolio of trade exhibitions by matching quality cult with original, indigenous & transnational merchandisers to produce real trade openings. Our common adventure with KAOUN International and the first sell- eschewal edition of The Saudi Food Show builds on this heritage and is monstrously instigative. By combining our sweats and fastening on these crucial principles of quality and trade we’re offering unexampled access to this burgeoning request and the uptake has been fantastic. These are just the first way for our cooperation and we anticipate numerous further instigative adverts and developments to come.”
The joint adventure agreement will see the mates develop a global portfolio of events in the food and hospitality sectors. THE SAUDI FOOD SHOW is set to be the first of numerous. These events offer new results to connect the global food and libation assiduity and furnishing platforms to unveil new products, services, and technologies, address crucial challenges, and produce new business openings.
“We’ve had the pleasure of calling Saudi Arabia home for further than 65 times now, and in the once decade we’ve witnessed Saudi suffer a massive metamorphosis that has solidified its position in the world’s frugality. moment, Saudi Arabia represents the largest request in the GCC in numerous sectors, among them is the Food and Beverage sector,” reflected Aamer Sheikh, CEO of Middle East, Pepsico.
“The launch of The Saudi Food Show has been extremely well entered by our UK food and libation customer base. The interest shown from small exporters to larger empires reflects the excitement erected around this new event. There’s a real focus on the arising Saudi request, and The Saudi Food Show will help connect our exporters with important connections in this economic request,” said organizer representative Ross Marsh of Tradefairs UK.
The Saudi food request continues to grow exponentially, furnishing huge openings for businesses across the sector to flourish. As the largest in the Middle East, Saudi Arabia’s food and libation request is anticipated to grow at a rate of 4.78 by 2027, and it has set a target of localizing 85 of its food processing by 2030.
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