The free event takes place alongside the Halal Congress in Latin America, organized by the FAMBRAS Halal certifier and the Arab-Brazilian Chamber of Commerce, and will bring together experts, authorities, and entrepreneurs from Brazil and around the world to discuss the Halal market.
São Paulo, October 10, 2023 –In an unprecedented move for Latin America, São Paulo is gearing up to host the first-ever Halal Congress in Latin America, a pivotal event set to reshape the understanding and scope of the Halal market across the region. Scheduled for October 23rd and 24th, 2023, at the WTC Events Center, this groundbreaking congress is part of a broader initiative to position Brazil as a central player in the global Halal industry. The congress will run alongside the second edition of the Global Halal Brazil Business Forum (GHB), both of which promise to gather top experts, authorities, and entrepreneurs from around the world to discuss and innovate within the Halal sector.
Halal Congress in Latin America: A Powerhouse of Growth
The global Halal market is one of the fastest-growing sectors worldwide, with a market value estimated at $5.7 trillion, according to the latest State of the Global Islamic Economy Report. Halal, which means “permissible” in Arabic, refers to products and services that conform to Islamic law, covering everything from food and beverages to pharmaceuticals, cosmetics, logistics, and even finance and tourism.
With nearly 2 billion Muslims worldwide, the demand for Halal-certified products is skyrocketing, and not just among Muslim consumers. An increasing number of non-Muslims are also drawn to Halal products because of their stringent safety standards, ethical sourcing, and emphasis on sustainability. This trend is part of a broader shift towards conscious consumption, where consumers seek products that align with their values and are produced in an environmentally and socially responsible manner.
Brazil: A Leading Player in the Halal Market
Brazil has long been a dominant force in the global Halal food market. As the world’s largest exporter of Halal poultry, Brazil has maintained its leadership in this segment for over a decade, supplying high-quality Halal meat to countries across the Middle East, Southeast Asia, and beyond. In 2022 alone, Brazil exported over 4 million tons of poultry, with a significant portion certified as Halal, demonstrating the country’s deep integration into the Islamic economy.
Beyond poultry, Brazil’s Halal-certified products span a wide range of categories, including beef, dairy, and processed foods. Brazilian companies have invested heavily in ensuring that their products meet the rigorous standards required for Halal certification, which has allowed them to tap into new markets and expand their reach within existing ones. With a growing number of Brazilian industries obtaining Halal certification, the country is well-positioned to further strengthen its role as a key supplier to the global Islamic market.
The Halal Congress in Latin America: A Milestone Event
The upcoming Halal Congress in Latin America, officially known as the Halal Technical-Scientific Congress (CTec Halal), marks a significant milestone for the region. Organized by the International Halal Academy, a leading institute in Halal training and education, this event will serve as a platform for knowledge exchange and professional development. It aims to bridge the gap between academia and industry, offering students, professionals, and entrepreneurs an opportunity to deepen their understanding of the Halal market.
The congress will feature a robust agenda, with the first day dedicated to the presentation of 10 technical and scientific papers that have been meticulously selected by the event’s scientific committee. These papers will cover a diverse array of topics, including the role of artificial intelligence in ensuring Halal compliance, the development of cultured meats that adhere to Halal standards, and the latest innovations in Halal certification processes. Such discussions are not only timely but essential as the Halal market continues to evolve in response to technological advancements and changing consumer preferences.
One of the key highlights of the congress will be the “Halal Tourism Training Course,” scheduled for the second day. This course, organized in collaboration with the São Paulo State Secretariat of Tourism and Travel, will focus on the specific needs and expectations of Muslim travelers, a demographic that is rapidly expanding. The global Halal tourism market is projected to reach $300 billion by 2026, and this training course aims to equip participants with the knowledge and skills necessary to cater to this burgeoning market. Topics will include best practices for Halal-friendly hospitality, ethical considerations, and the development of travel packages that align with Islamic principles.
The Global Halal Brazil Business Forum: Expanding Horizons
Running concurrently with the Halal Congress, the Global Halal Brazil Business Forum (GHB) will offer a broader perspective on the Halal market. This forum will take place each morning from 9 a.m. to 1 p.m. at the same venue and will feature a series of panel discussions focusing on key aspects of the Halal economy. Topics will include the integration of ESG (Environmental, Social, and Governance) practices with Halal values, the added value of Halal products for global consumers, and the role of technology in driving innovation within the Halal industry.
One of the most anticipated discussions at the GHB forum will revolve around Brazil’s potential to become a strategic hub for Halal logistics and production. With its vast agricultural resources and established trade relationships with Muslim-majority countries, Brazil is uniquely positioned to lead in the development of Halal supply chains that are efficient, reliable, and sustainable. The forum will also explore opportunities for collaboration between Brazilian companies and international partners to further enhance the competitiveness of Halal products on the global stage.
Sponsorship and Support
The significance of the Halal Congress in Latin America and the Global Halal Brazil Business Forum is underscored by the high level of sponsorship and official support these events have garnered. Notable sponsors include BRF, one of the world’s largest food companies, and Marfrig, a leading global protein company. These companies, along with other sponsors such as Travel Plus and WLP, have played a crucial role in bringing these events to life.
Official partners of the GHB forum include Apex Brazil, the Ministry of Development, Industry, Trade, and Services, the Federal Government, and the Islamic Chamber of Commerce, Industry, and Agriculture. Their involvement highlights the strategic importance of these events for Brazil’s economic future and its aspirations to become a global leader in the Halal market.
Why You Should Attend
The Halal Congress in Latin America and the Global Halal Brazil Business Forum offer unparalleled opportunities for learning, networking, and collaboration. Whether you’re a student eager to learn more about the Halal industry, a professional looking to expand your expertise, or an entrepreneur seeking new business opportunities, these events are not to be missed.
With free registration available for both in-person attendance and live broadcast, the Halal Congress in Latin America is set to be a landmark event that will shape the future of the Halal market in Brazil and beyond. This is your chance to be part of a historic moment in the Halal industry and to gain valuable insights that could help you succeed in this dynamic and ethically-driven market.
As the global Halal market continues to grow at an unprecedented rate, events like the Halal Congress in Latin America and the Global Halal Brazil Business Forum are critical in driving innovation, fostering collaboration, and expanding the reach of Halal products and services. With Brazil at the forefront of this movement, the future of the Halal market in Latin America looks incredibly promising. Whether you’re directly involved in the Halal industry or simply interested in learning more about this fascinating market, São Paulo’s upcoming congress and forum are events you won’t want to miss.
Halal: Never Has Been A Concept So Relevant
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