Shaza Hotels & HalalBooking Unite to Revolutionize Global Halal Tourism

Imagine a world where finding luxury accommodations that cater to your halal lifestyle is effortless. Shaza Hotels has partnered with HalalBooking, the top platform for halal-friendly travel, to make this a reality. This exciting collaboration streamlines pricing broadens global reach, and enhances the visibility of Shaza and Mysk properties within HalalBooking’s vast network. Together, Shaza Hotels and HalalBooking are setting new standards in the halal tourism industry, offering unparalleled luxury, easy access, and smooth travel experiences for Muslim travelers around the globe.

The Signing of a Landmark Agreement

The strategic partnership was officially signed at Shaza’s Annual Partner Meet 2024, hosted at Shaza Riyadh. This prestigious event brought together key industry players, including travel trade partners, government officials, investors, and media representatives. The signing ceremony witnessed the presence of Mr. Shaji Abu Salih, Vice President of Business Development at Shaza Hotels, and Mr. Enver Cebi, Co-founder and COO of HalalBooking. Their joint statement reflected a shared vision for halal tourism’s future, emphasizing this alliance’s potential to revolutionize the halal travel market and drive growth within the hospitality sector.

Mr. Shaji Abu Salih expressed his enthusiasm for the partnership, highlighting its alignment with Shaza’s long-term strategy to evolve from a regional hospitality brand to a global industry leader. He said, “This strategic alliance with HalalBooking aligns with our goal to transition from a regional brand to a global hospitality leader. The collaboration allows us to tap into a core customer base of halal-conscious travelers, offering them seamless access to Shaza and Mysk properties worldwide.”

He further emphasized the role of the Kingdom of Saudi Arabia (KSA) as a crucial growth market for halal tourism. This partnership is expected to solidify Shaza’s presence in the KSA, where demand for luxury, halal-compliant accommodation continues to grow rapidly.

Global Expansion Plans

Shaza Hotels is poised for significant expansion, with several new properties under development in key markets. Upcoming launches include Mysk Jeddah, Mysk Madinah, and Mysk Bahrain. Additionally, the Mysk Retreats portfolio will be enriched with the addition of the Mysk Muttrah Collection in Muscat. These properties aim to enhance Shaza’s presence in the Middle East, one of the most prominent markets for halal tourism.

Shaza’s ambitions extend beyond the Middle East. The brand is preparing to launch projects in prominent global destinations, such as Orlando (USA), Turkey, Egypt, and the Levant. By tapping into these diverse regions, Shaza aims to establish itself as a truly global player in luxury halal hospitality, offering travelers access to world-class accommodations across multiple continents.

This collaboration is a mutually beneficial arrangement for both Shaza Hotels and HalalBooking. For HalalBooking, the partnership provides access to premium halal-compliant properties in strategic locations like Riyadh, Makkah, Doha, and Muscat. Mr. Enver Cebi, Co-founder and COO of HalalBooking, shared his perspective, saying, “This collaboration allows us to showcase the Shaza and Mysk brands to a global customer base seeking premium halal-friendly accommodations. With Shaza’s growing presence in prime destinations, we can better serve our customers and support Shaza’s sustainable growth.”

For Shaza Hotels, the partnership offers unparalleled exposure to a niche yet growing market segment. HalalBooking’s technological platform will enable Shaza to streamline bookings, implement unified pricing strategies, and attract a broader audience of halal-conscious travelers.

Shaza Hotels boasts an impressive portfolio of luxury properties that cater to the needs of Muslim travelers. Key properties include:

• Shaza Makkah: Located near the Grand Mosque, this property offers unparalleled convenience for pilgrims visiting Makkah for Umrah or Hajj.

• Shaza Riyadh: Known for its modern elegance, this hotel has become a preferred choice for travelers visiting Saudi Arabia’s capital.

• Shaza Doha: Blending Qatari heritage with modern luxury, this hotel provides a premium experience for business and leisure travelers.

• Mysk Al Mouj Muscat: Situated in one of Oman’s most prestigious addresses, this property is a landmark of hospitality and luxury.

• Mysk Al Balad Madinah: As one of the newest additions to Shaza’s portfolio, this property provides visitors with a refined stay in one of Islam’s holiest cities.

These properties epitomize Shaza’s commitment to combining Arabian heritage with modern luxury, ensuring an authentic yet contemporary guest experience.

Shaza’s membership in the Global Hotel Alliance (GHA) enhances its appeal among frequent travelers. The GHA’s DISCOVERY Loyalty Program connects over 25 million members to more than 500 hotels worldwide. By being part of this program, Shaza Hotels can provide its guests with exclusive offers, rewards, and one-of-a-kind experiences.

The DISCOVERY Loyalty Program strengthens the Shaza-HalalBooking partnership, offering travelers an added incentive to book Shaza’s properties. This arrangement not only enhances guest satisfaction but also fosters long-term customer loyalty, driving future revenue for Shaza’s global portfolio.

The Halal Tourism Industry

Halal tourism is on the rise, with Muslim travelers actively seeking destinations that accommodate their specific needs, such as halal dining, prayer facilities, and family-friendly privacy. According to CrescentRating’s 2023 report, the halal tourism industry’s value is projected to surpass $300 billion by 2026.

The Shaza-HalalBooking partnership addresses these needs head-on. By offering unified pricing, broad distribution, and enhanced visibility, the partnership makes it easier for Muslim travelers to book halal-friendly accommodations. The streamlined booking experience, combined with HalalBooking’s advanced technology and Shaza’s reputation for excellence, is set to reshape the halal tourism sector.

Shaza’s plans extend beyond property launches. The brand is actively organizing exclusive partner meetups in key source markets such as Riyadh, Doha, and Muscat. These initiatives aim to foster direct engagement with industry stakeholders, develop long-term B2B partnerships, and build a robust sales pipeline.

The company is also integrating AI-driven hospitality solutions to optimize operations, improve guest experiences, and maintain its competitive edge in luxury halal hospitality.

Why This Partnership Matters

The Shaza-HalalBooking partnership addresses the rising demand for halal-compliant travel options while redefining luxury for Muslim travelers. Together, the two brands aim to deliver seamless travel experiences, leveraging their combined expertise in hospitality and technology. This partnership represents a significant step forward in the evolution of halal tourism, setting a new standard for halal-compliant luxury hospitality.

1. Unified Global Distribution: Shaza’s properties will be accessible on HalalBooking’s platform, ensuring consistent pricing and a seamless booking experience.

2. Expansion of Property Portfolio: New properties in Saudi Arabia, the USA, and other key markets will strengthen Shaza’s position as a global leader in luxury halal hospitality.

3. Enhanced Visibility: The partnership boosts Shaza’s presence in niche markets, drawing in a broader audience of halal-conscious travelers.

4. Innovative Travel Experience: Shaza’s focus on AI and guest personalization aims to create a best-in-class travel experience for Muslim travelers.