The Tourism Authority of Thailand (TAT) has announced a comprehensive redesign of its Thailand Muslim Friendly App, aiming to enhance the travel experience for Muslim visitors exploring the Kingdom. The revamped app offers an improved user interface and a significantly expanded range of services to better cater to the needs of Muslim travelers.
With the new design, the app now includes 110 additional halal-friendly restaurants, 70 new mosques, 75 more hotels, 10 healthcare facilities, 19 education centers, 20 shopping locations, 17 travel destinations, and 5 new video clips, providing a wealth of information for Muslim tourists.
Available on both iOS and Android platforms, the app functions as both an online and offline guidebook. It assists Muslim visitors in finding venues and facilities that are culturally and religiously significant, making it easier to navigate and enjoy their time in Thailand.
Pichaya Saisaengchan, Director of the Tourism Authority of Thailand for Dubai and the Middle East, commented: “In 2019, Thailand welcomed over 550,000 visitors from the Middle East. We are excited to introduce a modern version of the Thailand Muslim Friendly App as we prepare to reopen our borders for tourism. We want to ensure that our Muslim visitors from the Middle East and other countries around the globe can enjoy their time in Thailand by their faith as we continue to develop halal tourism in the Kingdom.”
Initially launched at the Thailand Travel Mart (TTM) in June 2015, the app is a key component of Thailand’s strategy to position itself as a leading Muslim-friendly tourism destination. The app offers invaluable information on halal restaurants, mosques, and various other services and facilities that meet the cultural and religious needs of Muslim travelers.
According to the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2018, Thailand is ranked second among non-OIC (Organization of Islamic Cooperation) markets as “the most Muslim-friendly travel destination for Muslim visitors.” While Singapore retains the top spot among non-OIC countries, Thailand has improved its overall ranking among both OIC and non-OIC destinations.
The 2015 census indicates that Thailand is home to 2,892,311 Muslims, representing 4.29% of the total population. A significant proportion of these Muslims, 2,227,613, reside in the southern region of the country, where they constitute up to 24.33% of the local population. This region is particularly known for its abundance of halal restaurants offering a variety of Thai and international cuisines.
The redesigned Thailand Muslim Friendly App is poised to play a crucial role in welcoming back Muslim travelers, ensuring they have access to all the resources they need to enjoy a fulfilling and culturally rich experience in Thailand.
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