The Laughing Cow Cheese Secures BPJPH Halal Certification in Indonesia

Imagine enjoying your favorite creamy, velvety cheese with complete peace of mind, knowing it fully aligns with your dietary values. Well, for millions of Muslims in Indonesia, this has just become a reality. The Laughing Cow Cheese is now Halal-certified, a move that speaks volumes about the brand’s commitment to trust, quality, and inclusivity. Certified by Indonesia’s Halal Product Assurance Organizing Agency (BPJPH), this step ensures that one of the world’s most beloved cheese brands is now more accessible to Indonesia’s 242 million-strong Muslim population—the largest in the world. This isn’t just a certification; it’s a powerful statement of respect for cultural and religious values. Whether you’re spreading it on bread, adding it to your recipes, or enjoying it as a quick snack, you can now indulge with confidence.

As consumer demand for Halal-certified products continues to grow, The Laughing Cow’s certification not only complies with local regulations but also strengthens its position as a trusted provider of nutritious and Halal-compliant snacks. This initiative reinforces the brand’s pledge to offer high-quality, family-friendly products that cater to local dietary and cultural needs.

The Halal Product Assurance Organizing Agency (BPJPH) is Indonesia’s official body responsible for certifying Halal products by Islamic law. The certification process is stringent, requiring companies to adhere to a series of guidelines regarding ingredient sourcing, production processes, and cleanliness.

For The Laughing Cow Cheese, BPJPH certification ensures that every aspect of production—from sourcing raw materials to the final packaging—is thoroughly inspected and verified for compliance. Before receiving this certification, The Laughing Cow’s products were already Halal-certified by the globally respected Halal Quality Control (HQC), a certification body recognized by BPJPH. However, the official BPJPH certification adds an extra layer of assurance for Indonesian consumers, aligning with new local regulations mandating Halal labeling on all consumer goods.

This certification provides consumers with clarity, transparency, and trust—three elements that are increasingly driving purchasing decisions in the Indonesian market.

Indonesia is home to the world’s largest Muslim population, with approximately 87% of its citizens identifying as Muslims. For these consumers, Halal certification goes beyond mere dietary compliance—it’s a matter of faith, trust, and well-being. According to a recent survey, 93% of Indonesian consumers consider the Halal logo a critical factor in their purchasing decisions. With more families seeking verified Halal products, brands that earn BPJPH certification position themselves as reliable and ethical players in the market.

Additionally, new government regulations require that all consumable products display the official BPJPH Halal certification label. This mandate aims to eliminate consumer confusion, prevent fraudulent Halal claims, and support a more transparent marketplace. The Laughing Cow’s certification demonstrates its alignment with these requirements, further cementing its reputation as a consumer-focused brand.

The Laughing Cow’s product line offers a variety of cheese-based snacks that cater to both children and adults. The range includes:

1. Belcube: Small cube-shaped cheese portions that are perfect for snacking at home, school, or on the go.

2. Creamy Cheese Triangles: Smooth, creamy, and individually wrapped cheese triangles that are ideal for spreading on bread, crackers, or as a standalone snack.

3. Cheez Dippers: A fun, interactive snack featuring crunchy breadsticks paired with a pot of creamy cheese, available in classic and fruit-infused flavors like Strawberry and Blueberry.

These products are available at supermarkets, grocery chains, and online e-commerce platforms throughout Indonesia. Their versatility, convenience, and nutritious composition make them a popular choice for families seeking delicious yet healthy snack options.

Beyond its taste, The Laughing Cow Cheese is also a nutritional powerhouse, offering essential vitamins and minerals critical to a healthy diet. Here’s a closer look at its key nutrients:

• Protein: Essential for muscle development and overall growth, especially for children and active individuals.

• Calcium: Supports bone health, strong teeth, and the development of growing children.

• Vitamin D: Enhances calcium absorption and strengthens the immune system.

The nutritional value of The Laughing Cow Cheese addresses a significant issue in Indonesia—the prevalence of protein and calcium deficiencies in children. Studies reveal that nearly two-thirds of Indonesian children face deficiencies in these vital nutrients. The Laughing Cow’s cheese products provide a delicious and accessible way to combat these deficiencies, supporting children’s growth and development.

Related: Indonesia Halal Certification Rules, Businesses Need to Know

How The Laughing Cow Supports Children’s Health

Parents often struggle to provide children with nutritious snacks that are both healthy and enjoyable. The Laughing Cow addresses this challenge by offering kid-friendly products like Cheez Dippers and Belcube cheese, which are both fun to eat and packed with essential nutrients.

Research indicates that picky eaters are more likely to consume food when it’s presented interactively and appealingly. The Laughing Cow’s bite-sized snacks and interactive breadstick diapers appeal to children, making healthy eating feel like a fun activity. Pediatricians and nutritionists in Indonesia have praised these products for their nutritional value, offering parents a simple solution to support their child’s growth and development.

In early 2024, The Laughing Cow introduced a new twist on its Cheez Dippers product line—Strawberry and Blueberry flavors. By blending real fruit with its creamy cheese, this innovation offers a unique flavor experience for children and adults alike. These new Cheez Dippers provide the nutritional benefits of cheese along with the natural sweetness of fruit, offering a healthier alternative to sugary snacks.

These fruit-flavored Cheez Dippers aim to meet the growing consumer demand for more diverse snacking options while maintaining a focus on nutrition. Available at major Indonesian supermarkets, these innovative products are expected to drive sales and attract new consumers.

The Laughing Cow’s parent company, Bel Group, is a global leader in cheese production and healthy snacking. With a diverse portfolio that includes well-known brands like Babybel, Kiri, and Boursin, Bel Group’s commitment to quality is unwavering.

The company’s vision, “For All, For Good,” reflects its mission to make high-quality, nutritious, and ethically produced foods accessible to people around the world. Bel Group’s revenue of €3.6 billion in 2023 underscores its global influence in the food industry. By securing BPJPH Halal certification for The Laughing Cow, Bel Group strengthens its presence in Indonesia while supporting the dietary needs and preferences of Muslim consumers worldwide.

The Role of Halal-Certified Products in Indonesia’s Economy

The demand for Halal-certified products is on the rise not only in Indonesia but across the global food and beverage industry. Indonesia’s Halal economy is projected to grow significantly in the coming years, fueled by increasing consumer awareness and stricter government regulations.

Companies like Bel Group play a vital role in shaping this market by offering high-quality, trustworthy products that align with consumer values. By securing BPJPH certification, The Laughing Cow strengthens its foothold in this lucrative market, catering to Indonesia’s growing appetite for Halal-certified goods.

The BPJPH Halal certification for The Laughing Cow Cheese signifies more than regulatory compliance—it’s a testament to the brand’s dedication to trust, quality, and consumer well-being. With Halal-certified products like Belcube, Creamy Cheese Triangles, and Cheez Dippers, The Laughing Cow continues to offer Indonesian families nutritious and convenient snacking options.

The Laughing Cow Cheese Halal-certified status is more than just a milestone — it’s a promise of trust, quality, and inclusivity for millions of Muslim consumers in Indonesia and beyond. By aligning with Indonesia’s Halal Product Assurance Organizing Agency (BPJPH), the brand has solidified its reputation as a leader in Halal-certified snacks. This move goes beyond meeting consumer needs; it reflects a broader commitment to supporting the health and well-being of children and families.

As the Halal economy continues to expand globally, The Laughing Cow is strategically positioned to thrive in this dynamic market. By prioritizing transparency, trust, and taste, the brand is setting a new standard for excellence in the global food industry. Whether it’s a quick snack or a lunchbox staple, consumers can now enjoy The Laughing Cow Cheese with complete confidence, knowing it meets the highest Halal standards.