The Role of Mass Media in Promoting Halal Food

The concept of Halal food has gained significant importance over the past few years. Halal food refers to food products that are permissible under Islamic dietary laws.  The food industry has recognized the potential of the Halal market and has started to cater to the needs of the Muslim population.  Mass media has played a significant role in promoting Halal food and creating awareness about its importance.  This article explores the role of mass media in promoting Halal food and its impact on the Industry.

What is Halal food?

Halal food refers to food that is permissible under Islamic dietary laws.  The term Halal is Arabic and means permissible or lawful.  Halal food includes meat, poultry, and fish that are slaughtered in a specific way, and food products that do not contain alcohol or pork-based ingredients.  The concept of permissible food is not just limited to Muslims but also includes Jews, vegans, and other communities that follow similar dietary laws.

The rise of Halal food

The global Halal food market has witnessed significant growth in recent years.  According to a report by Grand View Research, the global Halal food market size was valued at USD 5.73 trillion in 2020 and is expected to reach USD 9.71 trillion by 2027.  The growth of the Halal food market can be attributed to the increasing Muslim population and their dietary requirements.

Role of mass media in promoting Halal food:

Mass media has played a significant role in promoting Halal food and creating awareness about its importance.  Here are some ways in which mass media has contributed to the promotion of Halal food:

• Television and online food shows

Television and online food shows have become increasingly popular over the years.  These shows feature various cuisines and food products, including Halal food.  Television shows such as MasterChef and The Great British Bake Off have featured Halal food and created awareness about its importance.  Similarly, online food shows such as Tasty and Food Network have also included Halal food recipes and promoted its consumption.

• Social media influencers

Social media influencers have become a powerful tool in promoting Halal food.  Influencers with large followings have created Halal food blogs and social media accounts where they share Halal food recipes and reviews of Halal restaurants.  These influencers have helped create awareness about the importance of Halal food and have also helped promote Halal food products.

• Halal food certifications

Halal food certification is crucial in the food industry.  Certification bodies like Islamic Services of America (ISA) in the USA and many other globally based certifiers provide Halal certifications to ensure compliance with Islamic dietary laws. Mass media has helped create awareness and promote certified Halal food products.

As an educator and certifier,  (ISA) plays an important role in the Halal industry and in promoting of Halal food.  By partnering with companies that produce both consumables and non-consumables, ISA certifies those products that are Halal-compliant.  ISA offers Halal certification to a wide range of products, customers, and brands in a variety of commercial and consumer industries.

• Emphasizing the Ethical Considerations of Halal Food

Halal food is also considered to be more ethical than other foods.  Halal food preparation and handling follow strict ethical and humane standards, such as the humane treatment of animals and the use of sustainable and environmentally friendly farming practices.  Mass media can highlight the ethical considerations of Halal food and appeal to consumers who are looking for ethical and sustainable food choices.

Impact of mass media on the Halal food industry:

The impact of mass media on the Halal food industry has been significant. Mass media has helped create awareness about the importance of Halal food and has also helped promote Halal food products.  Here are some ways in which mass media has impacted the Halal food industry:

• ​​​​Expansion of the Halal food industry

The Halal food industry has expanded significantly in recent years. The expansion of the Halal food industry, with new Halal food products and restaurants catering to the needs of the Muslim population. The Halal food market leads the growth.  Mass media has played a crucial role in creating awareness about the Halal food industry, which has led to its expansion.

• Increased competition

The growth of the Halal food industry has also led to increased competition among food companies.  Companies are now competing to provide the best Halal food products and services to cater to the needs of the Halal consumer population.  This competition has led to innovation in the food industry and has also improved the quality of Halal food products.

Mass media has played a vital role in promoting Halal food by creating awareness about its importance.  TV shows, online food channels, social media influencers, and Halal food certifications have increased the demand for Halal food and expanded the industry.  Mass media’s impact on the Halal food industry has been significant, leading to competition, innovation, and improved perception.  With the ongoing promotion, the Halal food market continues its growth.

Islamic Services of America (ISA) is a leading USA-based Halal certification and auditing organization serving companies, the community, and the Halal industry for over 45 years. Contact ISA at isa@isahalal.com or visit the ISA website for more information at https://www.isahalal.com/